- Why Is Adland Focussed On Trust That Tech Giants Must Rebuild?
London Blog, Sean Hargrave - Wednesday, March 6, 2019
Digital marketing just needs to be less frustrating -- and the te ...
- Nevada Senator Proposes Privacy Law, Wants Opt-In Consent For Location Data
Digital News Daily, Wendy Davis - Friday, March 1, 2019
A federal privacy proposal unveiled this week would require companies to obta ...
- California Officials And Advocates Propose Expanding Privacy Law
PolicyBlog, Wendy Davis - Thursday, February 28, 2019
California's attorney general wants consumers to be able to sue companies th ...
- Ad Industry Pushes California Lawmakers To Ease Privacy Law
Digital News Daily, Wendy Davis - Thursday, February 21, 2019
The major ad industry organizations this week asked California lawmakers to revi ...
- Congress Urged To Ban Use Of Big Data To Discriminate
Digital News Daily, Wendy Davis - Friday, February 15, 2019
"Civil rights protections have existed in brick-and-mortar commerce for decades. It ...
- Asian-Americans Next Focus For Marketers, Brands
Digital News Daily, Laurie Sullivan - Monday, February 18, 2019
The U.S. Asian household earns an estimated $116,319 annually -- about 3 ...
- California Governor Praises New Privacy Law, Wants 'Data Dividend' For Residents
PolicyBlog, Wendy Davis - Thursday, February 14, 2019
"California's consumers should also be able to share in the wealth th ...
- Microsoft Endorses Washington State Proposed Privacy Bill
Digital News Daily, Wendy Davis - Monday, February 11, 2019
"Sen. Carlyle's bill builds on the best aspects of approaches elsewhere," Microso ...
- Facebook Poised To Resolve Battle Over Discriminatory Ads
Digital News Daily, Wendy Davis - Friday, February 8, 2019
A federal judge in New York has tentatively dismissed claims that Facebo ...
- Amazon Business Quietly Expands Ad-Targeting Tests
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 7, 2019
Amazon has quietly expanded the ability for some brands to target a ...
- ANA Presses California To Refine Privacy Law
Digital News Daily, Wendy Davis - Tuesday, February 5, 2019
The ANA Tuesday urged the state to narrow the scope of informati ...
- Bacardi Steps 'Back To The Bar' With Renewed Thinking
Data & Programmatic Insider, Laurie Sullivan - Monday, February 4, 2019
Last year a London bartender let Bacardi Global Brands Limited CMO a ...
- Are Some Brands Wasting Ad Budgets With Super Bowl Buys?
MAD, Larissa Faw - Wednesday, January 30, 2019
According to Viant, Super Bowl watchers are more likely to purchase certa ...
- Marketers Not Doing Enough To Eliminate Gender-Biased Ad Targeting
Digital News Daily, Laurie Sullivan - Monday, January 28, 2019
Marketers are moving away from gender-based stereotypes with targeting strategies, but ma ...
- Seeking Alpha Acquires CressCap Investment Research
Digital News Daily, Laurie Sullivan - Wednesday, January 23, 2019
The deal aims to provide advanced quantitative analysis of data to he ...
- LinkedIn Adds Interest Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 23, 2019
Behavior plays a major role in new targeting options on LinkedIn, whi ...
- Washington State Lawmakers Consider Privacy Bill
Digital News Daily, Wendy Davis - Tuesday, January 22, 2019
The Washington Privacy Act, introduced by Sen. Reuven Carlyle (D-Seattle), would gi ...
- 59% Receptive To Mobile Ads While Watching TV, 51% While In Bed
Connected Thinking, Chuck Martin - Sunday, January 20, 2019
How open consumers are to mobile advertising varies, depending on what they' ...
- Apple CEO And Privacy Groups Call For Limits On Data Collection
PolicyBlog, Wendy Davis - Thursday, January 17, 2019
As federal lawmakers gear up to tackle online privacy, a host ...
- Individualization Vs. Personalization At Retail
Connected Thinking, Chuck Martin - Wednesday, January 16, 2019
With individualization at retail, shoppers receives relevant video information while not havi ...
- Agencies Agree Non-Binary Gender U.S. Laws Will Strongly Influence Metrics, Targeting
Digital News Daily, Laurie Sullivan - Friday, January 4, 2019
The move not only confuses enforcement made during vehicle traffic stops, b ...
- Los Angeles Sues Weather Company App Over Geolocation Tracking
Digital News Daily, Wendy Davis - Friday, January 4, 2019
The Weather Company's app dupes users by collecting their precise geolocation da ...
- U.S. Patent Updates Demonstrate Unique Search Applications
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 28, 2018
A series of recent filings with the U.S. Patent and Trademark Offi ...
- Gmail Scanning Suit Proceeds In California
Email Marketing Daily, Ray Schultz - Monday, December 24, 2018
Google loses in a bid to end class certification in a ca ...
- Advertisers Want FTC To Push For National Privacy Law
Digital News Daily, Wendy Davis - Wednesday, December 19, 2018
The Federal Trade Commission should ask Congress to pass national privacy legislati ...
- AdTheorent Releases Advanced Predictive Technology For Advertisers
Digital News Daily, Laurie Sullivan - Tuesday, December 18, 2018
Advanced machine-learning tech company AdTheorent on Tuesday officially will launch a platfo ...
- Consumers Worry About Smart Speakers Listening To Their Conversations
Connected Thinking, Chuck Martin - Sunday, December 9, 2018
Privacy concerns are part of the smart speaker shopping process, with consume ...
- Google Search Models Predict Opioid Overdoses
Performance Marketing Insider, Laurie Sullivan - Monday, December 10, 2018
Researchers are using data to predict opioid overdoses in specific U.S. region ...
- Advocates Want California To Beef Up New Privacy Law
Digital News Daily, Wendy Davis - Thursday, December 6, 2018
"The CCPA, as drafted, does not sufficiently define or deter companies' intern ...
- Court Sides With Facebook Over Tracking At Health Sites
Digital News Daily, Wendy Davis - Thursday, December 6, 2018
Ruling that Facebook users consented to be tracked at health sites, ...