- Lawmakers Want FTC To Impose New Privacy Rules On Facebook
Digital News Daily, Wendy Davis - Tuesday, May 7, 2019
"The FTC must set a resounding precedent that is heard by Facebo ...
- Addressable TV Breaking Through, Predicted To Hit $4.7 Billion In 2020
Digital News Daily, Alex Weprin - Tuesday, May 7, 2019
Kelly Abcarian, GM of advanced video advertising for Nielsen, called it "Nielsen ...
- How To Recycle Website Visitors With Retargeting Strategies
Marketing Insider, Charles Dearing - Thursday, May 2, 2019
According to a Forrester report, only a very meager percentage of yo ...
- 'New York Times' Newfront Touts New Ad Targets, Food Festival
Publishers Daily, Sara Guaglione - Monday, April 29, 2019
Times executives revealed novel ad targeting and an emphasis on its TV-fi ...
- From Duopoly To Trilogy -- Why Is Amazon Not Taken More Seriously?
London Blog, Sean Hargrave - Friday, April 26, 2019
Amazon's rise is played down -- but it knows what customers bough ...
- California May Defang New Privacy Law
PolicyBlog, Wendy Davis - Thursday, April 25, 2019
Last year, California lawmakers passed the toughest privacy law in the countr ...
- Google Apps And Utilities: Merkle's Search Campaign Alternatives
Performance Marketing Insider, Laurie Sullivan - Thursday, April 25, 2019
It appears that internet utilities will take search into the future, wheth ...
- Washington State Privacy Proposal Likely To Fail
Digital News Daily, Wendy Davis - Monday, April 22, 2019
The proposed privacy bill, opposed by the ad industry and privacy advocate ...
- Duck Duck Go, Brave, Other Companies Want To Beef Up California Privacy Law
Digital News Daily, Wendy Davis - Tuesday, April 16, 2019
A proposed amendment would toughen California's privacy law by requiring companies ...
- Ad Industry Slams Texas Privacy Proposal
Digital News Daily, Wendy Davis - Monday, April 15, 2019
"No other privacy legislation being seriously considered in the rest of t ...
- Proposed Law Targets 'Unfair' Algorithms
Digital News Daily, Wendy Davis - Wednesday, April 10, 2019
The Algorithmic Accountability Act would require companies to study whether their algorith ...
- Brands Shift Targeting Toward Males For 'Game Of Thrones' Social Ads
Marketing Daily, Karlene Lukovitz - Wednesday, April 10, 2019
Brands making the shift included Oreo, Adidas, Mtn Dew and AT&T, accordi ...
- Don't Bombard And Keep It Relevant, Kantar Research Shows
Around the Net In MAD London, Sean Hargrave - Tuesday, April 9, 2019
According to "Marketing Week," new research from Kantar suggests that a litt ...
- Are Netflix And The Streamers The New Ad Blockers?
London Blog, Sean Hargrave - Tuesday, April 9, 2019
Ad blocking is remaining constant, but researchers are finding that consumers n ...
- Facebook Ad Delivery May Lead To Discrimination
Digital News Daily, Gavin O'Malley - Thursday, April 4, 2019
Even when advertisers set their targeting parameters to be "highly inclusive," Facebook ...
- Facebook Delivers Ads Based On Race And Gender Stereotypes, Researchers Say
PolicyBlog, Wendy Davis - Thursday, April 4, 2019
Facebook's ad-delivery system sends ads to particular individuals based on whether t ...
- Three In Four Americans Don't Believe Social Data Targeting Is An 'Acceptable Tradeoff'
Research Intelligencer, Joe Mandese - Friday, April 5, 2019
Three in four Americans do not believe allowing advertisers to target th ...
- YouTube Defeats Lawsuit Over Children's Privacy
Digital News Daily, Wendy Davis - Tuesday, April 2, 2019
A federal judge has dismissed a class-action complaint alleging that YouTube violat ...
- Proposed Change To California Privacy Law Would Encourage 'Frivolous' Suits, Ad Groups Argue
Digital News Daily, Wendy Davis - Tuesday, April 2, 2019
The ad industry is urging a California lawmaker to retreat from h ...
- HUD Investigating Google And Twitter Ad Platforms
Digital News Daily, Wendy Davis - Friday, March 29, 2019
Facebook isn't the only tech company facing governmental scrutiny over potentially illeg ...
- HUD Sues Facebook Over Targeted Housing Ads
Digital News Daily, Wendy Davis - Thursday, March 28, 2019
The charges come one week after Facebook agreed to settle civil righ ...
- Veteran Ad Exec Launches Local Weather-Based Bidding For Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 28, 2019
Cognitiv on Thursday introduced a deep-learning search optimization platform that uses artifici ...
- Google Chrome To Tell Users When Sites Try To Collect Data From Phones
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 27, 2019
A new feature reportedly will tell Google Chrome smartphone users when sit ...
- A+E Network Offers Small, Medium Marketers Audience-Based Targeting
Television News Daily, Wayne Friedman - Wednesday, March 27, 2019
The initiative, called P1, will allow marketers to target and optimize med ...
- IAB Tech Lab Tackles Changes To Browser Ad Targeting
Digital News Daily, Laurie Sullivan - Tuesday, March 26, 2019
Employees from a variety of brands, publishers and ad-tech companies will collabora ...
- FTC Launches Broadband Privacy Investigation
Digital News Daily, Wendy Davis - Tuesday, March 26, 2019
The FTC has ordered AT&T, Comcast, Google Fiber, T-Mobile and Verizon ...
- Addressable TV Spending Growing To $3.4 Billion in 2020
Television News Daily, Wayne Friedman - Tuesday, March 26, 2019
Total addressable TV viewing is projected to rise 25% by 2022 fr ...
- Williams Sonoma Pushed The Boundaries Of Permission Marketing And Failed
Data & Programmatic Insider, Laurie Sullivan - Monday, March 25, 2019
A simple data glitch is just the beginning as companies push t ...
- Opt-In Privacy System Could Benefit Large Companies, FTC Chairman Suggests
Digital News Daily, Wendy Davis - Wednesday, March 20, 2019
"We're starting to see research and empirical economics analysis that suggests tha ...
- ANA Wants Privacy Regime That Bans Some Practices, Allows Opt-Outs For Targeted Ads
Digital News Daily, Wendy Davis - Tuesday, March 19, 2019
The Association of National Advertisers plans to seek federal privacy legislation th ...