- Facebook Automated Ad Placement Seems Key In Advertising Strength Across Its Platforms
Performance Marketing Insider, Laurie Sullivan - Thursday, July 25, 2019
Despite privacy concerns and reports of diminished use, Facebook advertising remains stron ...
- Lords Investigate Whether Big Tech Is Influencing Democracy
Around the Net In MAD London, Sean Hargrave - Wednesday, July 24, 2019
The House of Lords' Committee on Democracy and Digital Technologies is looki ...
- Clothing Subscription Service Relies Heavily On Data, Building Audience Segments
Data & Programmatic Insider, Laurie Sullivan - Monday, July 22, 2019
ThreadBeast has made a name for itself by building personas and usi ...
- Targeting Platform Zefr Sells Video ID Units To Vobile
Television News Daily, Wayne Friedman - Friday, July 19, 2019
Zefr's businesses, RightsID and ChannelID, will be sold for an estimated purcha ...
- Organic Valley Puts Fitbits On Cows
The MediaPost Cases, Nina Lentini - Tuesday, July 16, 2019
Organic Valley was finally hitting a point of breakthrough in awareness. ...
- Brands Begin To Hit Roadblocks With Real-Time Ad Bidding And Targeting
Data & Programmatic Insider, Laurie Sullivan - Monday, July 15, 2019
Thousands of apps in the U.S. Google Play Store still bypass permissio ...
- Changes To How Facebook Lets Users Opt Out Of Targeted Ads
Performance Marketing Insider, Laurie Sullivan - Monday, July 15, 2019
Facebook made two changes to its platform last week, to give mo ...
- California Lawmakers Reject Key Revision To Privacy Law
Digital News Daily, Wendy Davis - Wednesday, July 10, 2019
An amendment that would have made California's landmark privacy law more business-friend ...
- YouTube Can't Fix Children's Privacy By Blocking Behavioral Targeting, Watchdogs Say
Digital News Daily, Wendy Davis - Monday, July 8, 2019
Advocates urge the FTC to reject a deal that would allow children ...
- California Considers Amending New Privacy Law
Digital News Daily, Wendy Davis - Monday, July 8, 2019
The California senate judiciary committee is expected Tuesday to consider amendments th ...
- Facebook Members Give Advertisers More Fodder For Ad Targeting
Data & Programmatic Insider, Laurie Sullivan - Monday, July 8, 2019
Facebook will create a new process that diverts advertisers offering housing, employmen ...
- Tech Companies Aim To Rally Opposition To California Privacy Law
PolicyBlog, Wendy Davis - Friday, July 5, 2019
"Access to our favorite free website and apps is at risk!" t ...
- Facebook Makes Job, Housing, Credit Ads Searchable, Eliminates Other Targeting Triggers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 1, 2019
Facebook plans to make ads for jobs, loans and credit card a ...
- Majority Of U.S. News Sites Have Trackers Sending Data To Russia
Data & Programmatic Insider, Laurie Sullivan - Monday, July 1, 2019
About 92% of major news sites in the U.S., U.K., Canada a ...
- Ad-Tech Companies Violating European Privacy Law, UK Officials Say
Digital News Daily, Wendy Davis - Friday, June 21, 2019
"In the ICO's view the adtech industry appears immature in its understandi ...
- Duration-Weighted Impression: Is It Worth It?
MediaDailyNews, Vas Bakopoulos - Thursday, June 20, 2019
The controversy surrounding the new duration-weighted impression standard for cross-platform video campaig ...
- Spotify Can Now Target Podcast Listeners By Topic Categories
Digital News Daily, Karlene Lukovitz - Tuesday, June 18, 2019
The Spotify Free ad offering is part of the platform's multi-pronged pu ...
- Google Stadia To Launch In November
Digital News Daily, Laurie Sullivan - Thursday, June 6, 2019
On Thursday, Google announced plans to launch its Stadia streaming cloud-based ga ...
- New York Mulls Tough Privacy Law
PolicyBlog, Wendy Davis - Thursday, June 6, 2019
The New York Privacy Act would require companies to obtain users' expre ...
- LiveRamp Launches Solution For Publisher Ad Inventory Without Cookies
Data & Programmatic Insider, Laurie Sullivan - Monday, June 3, 2019
Last week LiveRamp launched assistance for cookieless-based ad inventory, in which third-par ...
- Behavioral Advertising's Benefits To Publishers Are Overstated, New Study Suggests
PolicyBlog, Wendy Davis - Thursday, May 30, 2019
A large publisher increased revenue by just 4% when users' cookies we ...
- Do Local TV Stations Operate In A Competitive Silo?
MediaDailyNews, Rick Ducey - Thursday, May 30, 2019
What's driving local ad investments is matching creative messaging targeting consumers ...
- iTunes Users Sue Apple Over Privacy
Digital News Daily, Wendy Davis - Tuesday, May 28, 2019
"The data Apple discloses includes the full names and home addresses ...
- 'New York Times' Presses For Information About Net Neutrality Comments
Digital News Daily, Wendy Davis - Thursday, May 23, 2019
"The FCC both overstates the intrusion on personal privacy that may resu ...
- Parents Can Proceed With Privacy Suit Over Mobile Gaming Apps
PolicyBlog, Wendy Davis - Thursday, May 23, 2019
Citing shifting privacy norms, a federal judge has refused to dismiss ...
- Google Faces Scrutiny In Ireland Over GDPR
Digital News Daily, Wendy Davis - Wednesday, May 22, 2019
Regulators in Ireland are investigating whether Google's real-time bidding platform violates t ...
- Firefox Now Lets Users Block Digital Fingerprinting
Digital News Daily, Wendy Davis - Tuesday, May 21, 2019
Firefox says digital fingerprinting violates its policies, which prohibit the use ...
- Sen. Hawley Introduces Do-Not-Track Legislation
Digital News Daily, Wendy Davis - Tuesday, May 21, 2019
The proposed bill would enable consumers to make a "one-time choice" n ...
- Linear TV Ads Remain Most 'Relevant' To Viewers
Television News Daily, Wayne Friedman - Thursday, May 16, 2019
A study finds 49% of respondents believe TV will show advertising th ...
- NAI Bans Behavioral Targeting Of Users Under 16
Digital News Daily, Wendy Davis - Tuesday, May 14, 2019
The group's new privacy code will also require members to obtain consumer ...