- Marketers Miss Target Customers Because Of Poor Data Practice
Around the Net In MAD London, Sean Hargrave - Thursday, October 10, 2019
That statistic sounds a little high, but the latest research from Epsilon-Conversa ...
- Trump Administration, RNC Ramp Up Anti-Impeachment, Congressional Race Ad Spend
Television News Daily, Wayne Friedman - Wednesday, October 9, 2019
The Donald J. Trump for President campaign has spent $3.95 million ...
- Twitter's Mistake: Users Sent Targeted Ads
Social Media Insider, Gavin O'Malley - Wednesday, October 9, 2019
The email addresses and phone numbers in question were supposed to he ...
- Study: Digital Or Traditional Media -- What Works Best For Agencies?
MediaDailyNews, Laurie Sullivan - Monday, October 7, 2019
Agencies believe traditional media works better to spread the word and ma ...
- Nextdoor Dabbles In Hyper-Local Advertising
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 8, 2019
Neighborhood social network Nextdoor has introduced Local Deals, which allows businesses, servi ...
- Senators Urge FTC Not To Weaken Children's Privacy Rules
Digital News Daily, Wendy Davis - Friday, October 4, 2019
The letter comes in advance of the FTC's planned Monday workshop ...
- Xaxis' Bidon: 'We Have Forgotten The Creative Side'
RTBlog, Joe Mandese - Monday, September 30, 2019
Xaxis is shifting from simply using data to identify and target peop ...
- Will Apple Disrupt Data-Led Political Advertising?
MAD London, Ken Leren - Friday, September 27, 2019
Apple is set to shake up political targeting ahead of next year ...
- Advocates Seek To Toughen California Privacy Law
PolicyBlog, Wendy Davis - Thursday, September 26, 2019
Real estate developer Alastair Mactaggart has unveiled a new ballot initiative th ...
- IAB Tech Lab Fleshes Out Plan To Target People Without Cookies
PolicyBlog, Wendy Davis - Thursday, September 19, 2019
The IAB Tech Lab wants to move from a system that reli ...
- Microsoft Advertising To Publish Targeting Play Book, Releases Audience Tools To More Brands
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 18, 2019
New audience-targeting tools were introduced in an open beta. The Audience Targeti ...
- Amazon Launches Sponsored Display Ads In U.S. As Stand-Alone Self-Service Platform
Digital News Daily, Laurie Sullivan - Tuesday, September 17, 2019
Amazon Sponsored Display ads launched in beta late last week as ...
- California Lawmakers Pass Bill Requiring 'Data Brokers' To Register
Digital News Daily, Wendy Davis - Monday, September 16, 2019
California lawmakers on Friday passed a law that could require online ...
- Local Advertiser Survey: Half Have Bought ATV, Just 11% Streaming Video
Digital News Daily, Karlene Lukovitz - Monday, September 16, 2019
Traditional media still dominate spend, but various digital channels are seeing increase ...
- AT&T, Comcast, Amazon And Others Ask Congress To Override State Privacy Laws
Digital News Daily, Wendy Davis - Tuesday, September 10, 2019
"Now is the time for Congress to act and ensure that consume ...
- Firefox Joins Safari In Blocking Ad-Tech Companies' Cookies
PolicyBlog, Wendy Davis - Thursday, September 5, 2019
"This milestone marks a major step in our multi-year effort to bri ...
- GumGum To Introduce Service Based On Contextual Ad Tech
Digital News Daily, Laurie Sullivan - Wednesday, September 4, 2019
GumGum plans to introduce "contextual" technology packaged as a service that C ...
- Tech Companies Renew Push To Weaken California Privacy Law
Digital News Daily, Wendy Davis - Wednesday, September 4, 2019
Google and other companies reportedly are urging California lawmakers to revise t ...
- YouTube Agrees To Pay $170 Million Over Children's Privacy Violations
Digital News Daily, Wendy Davis - Wednesday, September 4, 2019
The proposed settlement also calls for Google to develop a system aim ...
- Vudu's 'Mr. Mom' Reboot Marks The Start Of Something Big
Video Insider, Karlene Lukovitz - Tuesday, September 3, 2019
It's the first original content from the Walmart-owned ad-supported streamer, which ...
- Sanders Wants To Protect 'Real Journalism,' Curb Targeted Advertising
TV Watch, Wayne Friedman - Thursday, August 29, 2019
Is Bernie Sanders helping the news business? For now, no one ...
- Location-Based Ad Fraud: Probably Worse Than You Think
Video Insider, Karlene Lukovitz - Tuesday, August 27, 2019
Between 30% and 80% of location ad spend is being wasted d ...
- LoopMe Teams With Numerator To Fill A Data Gap
Digital News Daily, Laurie Sullivan - Thursday, August 22, 2019
LoopMe, which optimizes media based on AI, teamed up with Numerator, whi ...
- Google Says Cookie-Blocking Hurts Publishers
PolicyBlog, Wendy Davis - Thursday, August 22, 2019
Google says publishers lose significant revenue when users block cookies, but ...
- Report: YouTube Planning To Drop Targeted Ads In Kids' Videos
Digital News Daily, Karlene Lukovitz - Wednesday, August 21, 2019
If implemented, the move would be less detrimental to YouTube's ad reven ...
- Political Addressable Ads On TV Could Be Next
TV Watch, Wayne Friedman - Thursday, August 15, 2019
Will political addressable TV advertising be a thing? We might see mo ...
- Sen. Wyden Presses Wireless Carriers To Shed Data
Digital News Daily, Wendy Davis - Monday, August 12, 2019
"In this modern era of massive data breaches, it is critical th ...
- Microsoft Back-to-School Search Data Reveals Average Spend, Time Of Year, Cross-Shopping Trends
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 6, 2019
The analysis of trends and behavior will help marketers plan back-to-school targeti ...
- Proposed Bill Would Enable Opting Out Of Political Campaign Targeting
Digital News Daily, Wendy Davis - Friday, August 2, 2019
The "Voter Privacy Act of 2019," introduced this week, would require politic ...
- How Advances In Machine Learning Are Making CPG Marketing Near-Real Time
RTBlog, Joe Mandese - Monday, August 5, 2019
The latest advancement, from NCSolutions, lets marketers correlate actual in-store purchasing da ...