- FTC Urged To Investigate Digital Advertising Before Revising Children's Privacy Rules
Digital News Daily, Wendy Davis - Thursday, December 5, 2019
"The FTC cannot base substantive policy decisions on the current dearth ...
- 3 Views Of A Segment
Media Insider, Ted McConnell - Thursday, December 5, 2019
When someone says, "We have data," your BS detector should go ...
- Ad Industry Unveils Wish List For Privacy Legislation
Digital News Daily, Wendy Davis - Tuesday, December 3, 2019
The Privacy for America coalition proposes that Congress should require companies ...
- NAI Issues New Guidance For Consumer Consent
Digital News Daily, Wendy Davis - Monday, December 2, 2019
Ad-tech companies that belong to the self-regulatory organization may only use sensiti ...
- Senate Democrats Introduce Broad Privacy Law
Digital News Daily, Wendy Davis - Tuesday, November 26, 2019
A privacy bill introduced Tuesday by four Democrats on the Senate Commer ...
- Ad-Tech Company Sues Google For Anti-Competitive Behavior
Digital News Daily, Karlene Lukovitz - Wednesday, November 27, 2019
Atlanta-based premium video-targeting platform Inform, acquired by a digital media holding compa ...
- DAA Unveils Icon Program For California Privacy Law
Digital News Daily, Wendy Davis - Monday, November 25, 2019
The icon, which is green but otherwise resembles the DAA's existing priva ...
- Ad Industry Pushes National Privacy Law, Would Override California Measure
PolicyBlog, Wendy Davis - Thursday, November 21, 2019
"Policy affecting the entire consumer economy and consumers nationwide is being shap ...
- Google Limits Targeting For Political Ads, Updates Media-Buying Policies
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 21, 2019
Google on Wednesday said it will limit the categories in audience targeti ...
- Unfamiliar Groups Are Launching Pro-Conservative Ads On Facebook
Around the Net In MAD London, Sean Hargrave - Tuesday, November 19, 2019
The BBC has a rundown of some of the new, unfamiliar grou ...
- Hey Google, Play Me Some News
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 19, 2019
Taking audio one step into the future, Google has announced Your Ne ...
- Evaluating TV's Enhanced Role In A Full-Funnel Environment
MediaDailyNews, Artie Bulgrin - Monday, November 18, 2019
The lines are blurring between TV's role as a high-reach, long-term bra ...
- Study Finds Poor-Quality Location Data Undermining Geo-Targeted Ad Campaigns
Research Intelligencer, - Monday, November 11, 2019
Location data is increasingly considered the panacea for targeting, but a n ...
- Microsoft To Extend California Privacy Law's 'Core Rights' Nationwide
Digital News Daily, Wendy Davis - Tuesday, November 12, 2019
"We are strong supporters of California's new law and the expansion ...
- Facebook Reportedly Mulls Curbs On Microtargeted Political Ads
Digital News Daily, Wendy Davis - Friday, November 8, 2019
Facebook is considering limiting political campaigns' use of "microtargeting" tools, Nick Cleg ...
- Advocates Blast IAB Over 'Bad Faith' Interpretation Of California Privacy Law
PolicyBlog, Wendy Davis - Thursday, November 7, 2019
"We are disappointed that IAB appears to adopt contorted legal interpretations ...
- Avoid 'A Nightmare Before Christmas': Protect Your Seasonal Advertising Buys
MAD London, Nick Morley - Wednesday, November 6, 2019
The race is on to beat fraud and improve viewability when spendi ...
- Web Platforms Should Ban 'Microtargeted' Political Ads, FEC Chair Says
Digital News Daily, Wendy Davis - Monday, November 4, 2019
"The microtargeting of political ads may be undermining the united character ...
- Encrypting Domain Names Will Combat 'Abuse' By ISPs, Mozilla Tells Congress
Digital News Daily, Wendy Davis - Monday, November 4, 2019
"Proactive measures have become necessary to protect users in light of t ...
- Simpli.fi Enables Nationwide Household Targeting Based On 500-Plus Demographic Variables
Digital News Daily, Laurie Sullivan - Tuesday, November 5, 2019
Simpli.fi on Tuesday will introduce an Addressable Audience Curation tool as t ...
- New Connected TV Targeting Solution Uses App-Level Mobile Data
Digital News Daily, Karlene Lukovitz - Tuesday, November 5, 2019
Sabio's App Science TV ties behavioral data from mobile users and AI-driv ...
- Comcast Spotlight Rebrands As Effectv, Adds Addressable Products
Television News Daily, Wayne Friedman - Monday, November 4, 2019
As part of the rebranding, Comcast Spotlight is adding two addressable offering ...
- Infutor Takes On Programmatic And Privacy
Data & Programmatic Insider, Laurie Sullivan - Monday, November 4, 2019
Developers are working in beta to test Infutor's TruthSet Digital Device Gra ...
- Privacy Watchdogs Seek To Expand Californians' Opt-Out Rights
PolicyBlog, Wendy Davis - Thursday, October 31, 2019
"Surveillance-based adtech is one of the greatest menaces to consumer data privacy ...
- Facebook Should Reject 'Demonstrably False' Political Ads, Sen. Warner Says
Digital News Daily, Wendy Davis - Tuesday, October 29, 2019
Facebook should follow the same norms as other traditional media companies wi ...
- Facebook Employees Criticize Stance On Political Ads, Seek Ban On Targeting
Digital News Daily, Wendy Davis - Monday, October 28, 2019
Hundreds of Facebook workers are calling on the company to curb politician ...
- Comcast Touts Privacy Policy While Reportedly Fighting Google's Encryption Plans
Digital News Daily, Wendy Davis - Friday, October 25, 2019
Faced with a new controversy related to online privacy, Comcast said th ...
- Screenvision Rolls Out 'Smart Screen,' Enables Brands To Contextually Target Audiences Based On Films
MediaDailyNews, Joe Mandese - Thursday, October 24, 2019
Cinema ad network Screenvision this morning said it has launched new technolo ...
- Some Advertisers See Loopholes In California Privacy Law
Digital News Daily, Wendy Davis - Tuesday, October 22, 2019
A draft compliance framework issued Tuesday by the IAB suggests that so ...
- This Election, Canucks Have Been 'Zucked'
Media Insider, Gord Hotchkiss - Tuesday, October 22, 2019
The devolvement of democracy has now hit the Great White North, than ...