- AdEx Develops Way Of Targeting Ads Without Loading, Storing Data
Digital News Daily, Laurie Sullivan - Tuesday, February 4, 2020
AdEx Network, a decentralized ad platform, opened its technology to all advertise ...
- Google Faces GDPR Probe Over Location Tracking
London Blog, Sean Hargrave - Wednesday, February 5, 2020
It has been a while coming, but the case is now offici ...
- 4 Big Media Brands Join Xandr's Community Marketplace
Digital News Daily, Karlene Lukovitz - Tuesday, January 28, 2020
Microsoft Advertising, Accuweather, The CW and Tastemade have joined the 8-month-old ad-targeti ...
- YouTube And Channel Operators Urge Judge To Dismiss Lawsuit Over Children's Privacy
Digital News Daily, Wendy Davis - Monday, January 27, 2020
The mother of a 5-year-old YouTube viewer has no grounds to s ...
- Microsoft Backs Washington State Privacy Proposal
Digital News Daily, Wendy Davis - Friday, January 24, 2020
"We believe it is important to enact strong data privacy protections ...
- Jumpshot Reportedly Source Of Browser Data Sold To Google, Microsoft, Others
Performance Marketing Insider, Laurie Sullivan - Monday, January 27, 2020
An antivirus program used by hundreds of millions of people worldwide ...
- Marketers Are Going To Be OK With Google's Killing The Cookie (For Good)
Media Insider, Cory Treffiletti - Wednesday, January 22, 2020
Are you ready for a Google-centric advertising world? ...
- GumGum Verity Opens More Data To Publishers
Data & Programmatic Insider, Laurie Sullivan - Monday, January 20, 2020
Just in case publishers think they don't have enough data, GumGum add ...
- Washington Privacy Proposal Draws Praise From Some Advocates, Criticism From Advertisers
PolicyBlog, Wendy Davis - Thursday, January 16, 2020
A proposed privacy bill in Washington state is drawing praise from advocat ...
- Survey: Advanced TV Buying To Grow Sharply For OTT/CTV Platforms In 2020
Television News Daily, Wayne Friedman - Thursday, January 16, 2020
Advanced TV advertising on OTT/connected TV platforms is being used by 6 ...
- Machine-To-Machine Everything Influences Search In 2020
Performance Marketing Insider, Laurie Sullivan - Thursday, January 16, 2020
Continuous intelligence -- the ability to continuously analyze and extract data fr ...
- Ties Binding Verizon To System1's Startpage Privacy Search Engine
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 15, 2020
The Privacy One Group, owned by lead generation and targeted ad compa ...
- Washington State Lawmakers Propose Privacy Bill -- Again
Digital News Daily, Wendy Davis - Monday, January 13, 2020
The Washington Privacy Act, introduced again on Monday, would allow state residen ...
- Programmatic Helping Advertisers To Create, Buy Longer, Interactive TV Ad Segments
Data & Programmatic Insider, Laurie Sullivan - Monday, January 13, 2020
Centro's ad platform recently became certified on Hulu's private marketplace, allowing advertise ...
- House Lawmakers Propose Expansion Of Children's Privacy Rules
Digital News Daily, Wendy Davis - Friday, January 10, 2020
Two lawmakers in the House have introduced a bill that would prohib ...
- Critics Blast Facebook's Latest Punt On Political Ads
PolicyBlog, Wendy Davis - Thursday, January 9, 2020
Facebook's decision to continue allowing lies in political ads, but let use ...
- Firefox Now Blocks Device Fingerprinting By Default
Digital News Daily, Wendy Davis - Wednesday, January 8, 2020
Mozilla's latest version of the Firefox browser, released this week, is n ...
- Why Political Advertisers Double Down On Local TV And What Brand Media Pros Can Learn From Them
Television News Daily, Shereta Williams - Wednesday, January 8, 2020
Key political advertising issues and trends include local broadcast TV's effectiveness, t ...
- Machine-To-Machine Everything Influences Search In 2020
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 31, 2019
Continuous intelligence -- the ability to continuously analyze and extract data fr ...
- SEO Data On LinkedIn Shows Newfound Interest
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 24, 2019
There are 47,500 job openings that match the keyword SEO on Linked ...
- Google Creates View Santa In 3D, Demonstrates Importance Of Timing
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 24, 2019
Some believe Santa warps time to deliver all the gifts worldwide ...
- Verizon Media's Ivan Markman On 2020's Major Video Trends
Video Insider, Karlene Lukovitz - Tuesday, December 24, 2019
The chief business officer sees AVOD starting to gain advantage in ...
- Facebook To Stop Recommending Friends Based On Phone Numbers Offered For Security
Digital News Daily, Wendy Davis - Thursday, December 19, 2019
Facebook users provided phone numbers in order to authenticate their accounts, b ...
- DAA Readies California Opt-Out Tools
Digital News Daily, Wendy Davis - Wednesday, December 18, 2019
Starting next month, the ad industry self-regulatory group Digital Advertising Alliance wi ...
- Multicultural Spending To Expand 6.3% In 2020, Matches General Market Growth
MediaDailyNews, Joe Mandese - Wednesday, December 18, 2019
Advertising and marketing spending targeting multicultural audiences in the U.S. will expa ...
- Chamber Of Commerce Seeks Delay Of California Privacy Law
Digital News Daily, Wendy Davis - Monday, December 16, 2019
California shouldn't enforce the state's sweeping new privacy law until January ...
- Advocates Want California To Close Loopholes In New Privacy Law
PolicyBlog, Wendy Davis - Thursday, December 12, 2019
California's new privacy law is slated to take effect in just ...
- Dish, FreeWheel Strike Deal To Optimize Addressable TV Advertising With Traditional Media Buys
Television News Daily, Wayne Friedman - Thursday, December 12, 2019
Dish Network and FreeWheel, Comcast's ad server business, have struck a de ...
- TV Ad Spending Will Decline Again In 2019 - Is Your Sky Falling?
Television News Daily, Angela Voss - Friday, December 13, 2019
Marketing Charts asked 150 agencies and marketers what would make linear ...
- Google Urges FTC To Weaken Children's Privacy Rules
Digital News Daily, Wendy Davis - Tuesday, December 10, 2019
Google argues that adults as well as children watch videos aimed ...