- iHeartMedia Releases SmartAudio Tech Products, Helps Brands Leverage Network Post-COVID-19
Publishers Daily, Melynda Fuller - Wednesday, May 6, 2020
Through the suite, businesses can re-engage with loyal customers, while finding n ...
- Privacy Advocates Press Forward With New California Ballot Initiative
Digital News Daily, Wendy Davis - Tuesday, May 5, 2020
A California advocacy group has gathered more than 900,000 signatures for ...
- Killi's Fair-Trade Data Program: Brands Create Relationships With Consumers For Their Data
Data & Programmatic Insider, Laurie Sullivan - Monday, May 4, 2020
The program provides brands with user consent and privacy-compliant data in ...
- GfK, Dstillery Reimagine Automotive Ad Targeting
Digital News Daily, Laurie Sullivan - Thursday, April 30, 2020
GfK and Dstillery believe they have developed an ad-targeting model that strong ...
- Infogroup Debuts B2B Intent Data Platform
Email Marketing Daily, Ray Schultz - Tuesday, April 28, 2020
Data Axle helps brands act on interest based on behavior in multip ...
- Cookieless Targeting Finds Its Way Into Online Advertising From Unlikely Tech Companies
Digital News Daily, Laurie Sullivan - Tuesday, April 21, 2020
Looking to find a solution to Google's cookie shutdown, companies are rolli ...
- Tubi To Use TransUnion Data For Ad Targeting
Digital News Daily, Karlene Lukovitz - Thursday, April 16, 2020
The credit bureau's data on individual consumers will be combined with Tubi ...
- Making Sense Of Google's Cookieless Environment
Digital News Daily, Laurie Sullivan - Tuesday, April 14, 2020
A study released Tuesday helps marketers understand Google Ad Exchange's performance acro ...
- Broadband Industry Presses Judge To Scrap Maine Privacy Law
Digital News Daily, Wendy Davis - Monday, April 13, 2020
"The statute violates the First Amendment," four lobbying groups tell a feder ...
- This Crisis Will Accelerate Change In Cross-Platform TV/Premium Video Measurement
MediaDailyNews, Jane Clarke - Tuesday, April 14, 2020
Dramatic shifts in viewing behavior and buyers' and sellers' efforts to understa ...
- Neustar Integrates iSpot Data For Cross-Platform, MTA Attribution
Digital News Daily, Karlene Lukovitz - Thursday, April 9, 2020
The addition of iSpot's ad measurement data to Neustar's identity management, M ...
- Verizon Media Launches COVID-19 Search Engine For Research
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 8, 2020
The COVID-19 search engine will help medical professionals and researchers find da ...
- Mobile Apps Use Location Data To Identify When People Cross Paths With COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 7, 2020
Software tools that use location history and ad-targeting technology to track h ...
- Ten Big Brands On Board For NBCU's Peacock Launch This Week
Television News Daily, Wayne Friedman - Monday, April 13, 2020
Peacock, which rolls out this week, will be part of NBCU's O ...
- Amazon Product Targeting In Sponsored Display Rolls Out In U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 3, 2020
Amazon on Thursday introduced a targeting feature to promote discovery of n ...
- Criteo Continues To Expand Beyond Retargeting To Generate Traffic, Increase Engagement
Digital News Daily, Laurie Sullivan - Wednesday, March 18, 2020
Criteo introduced a feature that can determine the exact moment when consume ...
- Amazon, T-Mobile Defeat Claims Based On Age-Targeted Ads -- For Now
Digital News Daily, Wendy Davis - Tuesday, March 17, 2020
A federal judge has dismissed a complaint alleging that T-Mobile and Amaz ...
- FTC Urged To Crack Down On Google Over Ads For Face Masks
Digital News Daily, Wendy Davis - Tuesday, March 17, 2020
Two Senate Democrats want the FTC to crack down on Google f ...
- Privacy Bill Fails In Washington State
Digital News Daily, Wendy Davis - Friday, March 13, 2020
The measure stalled after lawmakers disagreed over whether consumers should be ab ...
- New Federal Privacy Bill Would Let Consumers Delete Their Data
Digital News Daily, Wendy Davis - Friday, March 13, 2020
Senator Jerry Moran has introduced a new privacy bill that would overri ...
- Comscore, Iris.TV Launch Contextual CTV Targeting
Digital News Daily, Karlene Lukovitz - Monday, March 2, 2020
Comscore has extended its contextual targeting to CTV through video programming platfo ...
- Ad Groups Blast Privacy Proposal In Hawaii
Digital News Daily, Wendy Davis - Monday, February 24, 2020
The proposed Hawaii bill would require companies to obtain consumers' explicit conse ...
- Going Public On Anonymous Data
Email Insider, Ray Schultz - Friday, February 21, 2020
App providers Edison Mail and Foxintelligence say all their email data h ...
- Maine Privacy Battle Could Shape Nationwide Laws
PolicyBlog, Wendy Davis - Thursday, February 20, 2020
"If the ISPs win this First Amendment argument, it's difficult to s ...
- Broadband Carriers Sue To Block Maine Privacy Law
Digital News Daily, Wendy Davis - Tuesday, February 18, 2020
Broadband carriers seek to block a Maine privacy bill that requires Intern ...
- Privacy Bill Clears Washington State Senate
Digital News Daily, Wendy Davis - Monday, February 17, 2020
The Washington Privacy Act, which passed in the state Senate by ...
- Unilever Stops Targeting Children In Food And Drink Advertising
Around the Net In MAD London, Sean Hargrave - Thursday, February 13, 2020
Unilever has pledged to no longer target food and beverage advertising ...
- Washington Privacy Proposal Will Spur 'Frivolous Litigation,' Ad Industry Warns
Digital News Daily, Wendy Davis - Tuesday, February 11, 2020
A privacy proposal making its way through the Washington statehouse could "flo ...
- Yelp Launches Store Visits, Video Ad Unit To Drive Company's Growth
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 11, 2020
Yelp Store Visits, which measures online to offline store visits, and Showca ...
- How Publishers Can Thrive As Third-Party Cookies Fade
Publishing Insider, - Tuesday, February 11, 2020
While third-party cookies will be limited, publishers can still use their o ...