Trump Administration, RNC Ramp Up Anti-Impeachment, Congressional Race Ad Spend

by Wayne Friedman , October 9, 2019

The Trump Administration and the Republican National Committee continue to ramp up national and local TV advertising efforts in light of the House of Representatives impeachment inquiry.

Since Sept. 24, the Donald J. Trump for President campaign has spent $3.95 million in TV advertising, according to Advertising Analytics. In addition, the Republican National Committee has spent $2.28 million on advertising targeting the races of key House of Representatives Democrats.

Other estimates from iSpot.tv show that between Sept. 25 and Oct. 8, the Trump campaign has had 69 national/regional airings of some seven different pieces of creative.

Total estimated spend is $3.3 million. Fox Television Network came in at $1.7 million, with NBC at $838,676, CBS at $369,394, ABC at $137,092, and TBS at $75,706.

Looking at airings only, Fox News Channel has seen 14 during this period, followed by CNN with 13, Fox at 8, Investigation Discovery with 7 and MSNBC at 7.

The majority of specific program impressions came from NFL Football. To a much lesser extent, impressions were also seen on CBS' "Young Sheldon," college football and Fox News' "Fox and Friends."

In opposition to the Trump administration's efforts, Democrat-political action committee House Majority Forward intends to spend $1.52 million in advertising targeting key RNC districts starting this week.

In addition, the Need to Impeach PAC recently released advertising targeting three GOP U.S senators in key election races, spending $627,000.

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2 comments about "Trump Administration, RNC Ramp Up Anti-Impeachment, Congressional Race Ad Spend".

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Ken Kurtz from creative license, October 9, 2019 at 2:56 p.m.
A shame, really, these spends. But a boon for media.

Honestly, it feels like the Democrats are hell-bent on rendering their party meaningless, and illegitimate. Starting with their illegitimate "impeachment inquiry." Illegitimate because this below...

For a president to be impeached, the House of Representatives must draft articles of impeachment and vote on them. A majority vote for an article sends the matter to the Senate, where a trial is held, after which it would take the vote of 67 senators to remove the president.

... has always been true, and will always remain true. The Dems don't care, however. They maintain that a vote is unnecessary, and honestly, their flouting of conventional rules, and laws is reckless, mind-boggling, and PERSONAL GUARANTEE of four more years of Buffoon Trump.
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Robert McMaster from McMaster Consulting, October 9, 2019 at 4:47 p.m.

TV spending numbers for Trump seem to be low?