Backed by a consortium of major TV station groups, PremiumMedia360’s automated TV advertising platform is now available to 320 TV stations.
The TV Interface Practices Initiative (TIP)
consortium is backed by TV station groups Hearst Television, Nexstar Media Group, Raycom Media, Sinclair Broadcast Group, Tegna and Tribune Media.
Stations that are signing on through
PremiumMedia360 are now using the TIP standards to streamline transaction workflows when it comes to buying and selling local linear TV.
PremiumMedia360's efforts add to a number of other
local TV programmatic players already in the marketplace looking to automate the buying and selling of local TV advertising.
Many of these services also have signed on hundreds of TV
stations.
This includes WideOrbit (WO Programmatic), Cox Media Group’s Videa, ITN Network’s (ProVantageX), and others.
WideOrbit says it offers programmatic
local advertising inventory on more than 1,000 TV channels. Videa says it is in more than 100
markets across 70 million households in 41 of the top 50 markets across the U.S., with an average reach of approximately 90% of consumers.
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ITN ProVantageX is online with over 800 TV
stations.
PremiumMedia360 says its Guidance Intelligent Assistant (GIA) cloud platform is an AI-powered SaaS solution. It uses the TIP framework and acts as a universal translator that
integrates with 100% of existing media software platforms.