- Adelphic Partners With TripleLift On Self-Serve Native Workflow
Real-Time Daily, Tobi Elkin - Monday, October 31, 2016
Adelphic, a mobile and cross-channel demand-side platform, announced a partnership with TripleLif ...
- Individualized Ads On TV Could Be One Result Of AT&T-Time Warner Merger
Around the Net in Real-Time, Tobi Elkin - Friday, October 28, 2016
Targeting consumers with individualized TV ads using cable or satellite boxes cou ...
- Facebook Helps TV Ads Reach An Additional 5% Of The Population Ignored By The Average Campaign
Around the Net in Real-Time, Tobi Elkin - Friday, October 28, 2016
Facebook published research that promotes its ability to ensure campaigns reach ...
- FCC Passes Broad Privacy Rules, Limits Behavioral Advertising By Broadband Providers
Daily Online Examiner, Wendy Davis - Thursday, October 27, 2016
The FCC passed sweeping privacy rules on Thursday that prohibit broadband provide ...
- FCC Passes Broadband Privacy Rules, Prohibits Behavioral Advertising By ISPs Without Opt-In Consent
PolicyBlog, Wendy Davis - Thursday, October 27, 2016
Broadband providers must obtain consumers' opt-in consent before drawing on their browsi ...
- What The AT&T Merger Can Learn From AOL-Time Warner
Around the Net in Real-Time, Tobi Elkin - Wednesday, October 26, 2016
Writing in today's Wall Street Journal is Steve Case, the former C ...
- Qubit Machine Learning Identifies Lost Revenue
Data and Targeting Insider, Laurie Sullivan - Thursday, October 27, 2016
A London-based company has developed technology that tells marketers the revenue they' ...
- New Ad Unit Captured Voter Sentiment In Real Time Post-Debate
Real-Time Daily, Tobi Elkin - Tuesday, October 25, 2016
AdTheorent, a provider of data-based predictive tools, used a new ad un ...
- Ad Tech Sharpens Approaches To Data Targeting
RTBlog, Philip Rosenstein - Friday, October 21, 2016
Ad tech iterates, at times, on a seemingly yearly or even month ...
- Videology Releases New Installment Of Series On Advanced Linear TV Advertising
Real-Time Daily, Tobi Elkin - Thursday, October 20, 2016
Videology, a provider of software for converged TV and video advertising, h ...
- Digital Video Advertising's Perception Gap
VidBlog, P.J. Bednarski - Tuesday, October 18, 2016
Digital video does as good a job selling as it does buildi ...
- Yahoo Patent Application Takes Targeting To 'Orwellian Level'
Around The Net in Daily Online Examiner, Wendy Davis - Friday, October 14, 2016
A recent Yahoo patent application shows a desire to take advertising ...
- Pinterest Adds To Ad-Targeting Options
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, October 12, 2016
Continuing to grow its ad-targeting options, Pinterest is now inviting brands ...
- Yahoo Patent Brings Online Ad Targeting To Billboards
Data and Targeting Insider, Laurie Sullivan - Wednesday, October 12, 2016
A Yahoo patent could bring targeting and tracking capabilities to out-of-home (OO ...
- The Future Of Consumer Targeting Lives At Intersection Of Digital, Physical Data
Real-Time Daily, Tom Phillips, Cali Tran - Wednesday, October 12, 2016
While there are billions of daily data signals from online and mobi ...
- Ad Industry Slams FCC's 'Counterproductive' Privacy Proposal
Daily Online Examiner, Wendy Davis - Tuesday, October 11, 2016
The FCC's revised proposal for privacy rules would hinder broadband providers' abili ...
- RadiumOne Launches Smart Links To Customize Customer Journey
Real-Time Daily, Philip Rosenstein - Monday, October 10, 2016
RadiumOne announced on Monday the release of Smart Links, a product th ...
- FCC's New Privacy Proposal: ISPs Must Obtain Opt-In Consent To Target People Based On Web-Browsing History
Digital News Daily, Wendy Davis - Thursday, October 6, 2016
Federal Communications Commission Chairman Tom Wheeler has refined his proposal for broadba ...
- Apple Focuses On Relevance To Target Search Ads In App Store
Data and Targeting Insider, Laurie Sullivan - Wednesday, October 5, 2016
Apple this week opened Search Ads in its App Store for iPho ...
- How To Set Up Your Site For International SEO
Search & Performance Marketing Daily, Shayna Brandi - Tuesday, October 4, 2016
Deciding to take your Web site international is a daunting prospect. Decidi ...
- Ad-Supported Content: Still A Bad Experience
Online Video Daily, Dan Rayburn - Friday, September 30, 2016
Despite a lot of talk, content supported by advertising is still ...
- AT&T Pulls Plug On Pay-For-Privacy Pricing
PolicyBlog, Wendy Davis - Friday, September 30, 2016
AT&T will no longer charge U-Verse subscribers higher fees to avoid target ...
- Cafe Media Acquires AdThrive, Ups Digital Scale
Publishers Daily, Sara Guaglione - Thursday, September 29, 2016
CafeMedia has acquired AdThrive, a lifestyle blogger and ad monetization network. T ...
- 3 Women Execs Tune Up Spotify's Ad Business
MediaDailyNews, Laurie Sullivan - Wednesday, September 28, 2016
Thought leadership is the new innovation for 2017. At Spotify, it com ...
- AppLovin Will Be Acquired By A Chinese Investor For $1.42B
Around the Net in Real-Time, Tobi Elkin - Tuesday, September 27, 2016
San Francisco-based mobile ad-tech firm AppLovin will sell a majority stake ...
- Location Tracking Growing Up, Brands Looking Beyond Beacons
Connected Thinking, Chuck Martin - Wednesday, September 21, 2016
Location tracking in the Internet of Things is heating up as ...
- Is 1-To-1 Marketing Worth The Investment? (Hint: Trick Question)
Online Spin, Cory Treffiletti - Wednesday, September 21, 2016
For many years the industry has talked about one-to-one marketing. I've sa ...
- Videology Enables Programmatic Access To Screenvision Cinema Inventory
Real-Time Daily, Tobi Elkin - Thursday, September 15, 2016
Videology, a software provider for converged TV and video advertising, announced ...
- Marketers Looking For 'Signals' -- Which AcuityAds Hopes To Provide
RTBlog, Tobi Elkin - Thursday, September 15, 2016
More companies are looking for "signals" that can give them more informati ...
- Snapchat Goes Further Into Ad Targeting
Around the Net in Real-Time, Tobi Elkin - Wednesday, September 14, 2016
Snapchat is getting serious about ad targeting, including "letting advertisers target custome ...