Around the Net
Yahoo Patent Application Takes Targeting To 'Orwellian Level'
- Arstechnica, Friday, October 14, 2016 4:28 PM
A recent Yahoo patent application shows a desire to take advertising to "the Orwellian level" by "bombarding people in public places with targeted advertising served up by the surveillance society," ArsTechnica writes. The patent discusses "smart billboards," which would draw on cameras, satellites, microphones and biometric data -- like facial recognition technology -- in order to serve targeted ads.
