- ANA/Forrester Find Only Half Of Marketers Using Programmatic
Real-Time Daily, Tyler Loechner - Monday, March 31, 2014
Despite all the bells and whistles, programmatic buying still has plenty ...
- BoSox Team Up With SapientNitro To Boost Digital Presence
Around the Net In MAD Boston, Val Brickates Kennedy - Monday, March 31, 2014
The Boston Red Sox team up with SapientNitro to boost digital presen ...
- VivaKi Bringing 'Native' To AOD Trading Desk
Real-Time Daily, Tyler Loechner - Friday, March 28, 2014
Publicis Groupe's VivaKi on Friday announced it has added native advertising capabiliti ...
- Ad Tech Requires Different, Not Fewer, Agency Folk
RTBlog, Tyler Loechner - Monday, March 31, 2014
There is a perceived power struggle between tech providers, trading desks, agencie ...
- DataXu Encouraging Agencies To Build In-House Trading Desks
Real-Time Daily, Tyler Loechner - Thursday, March 27, 2014
DataXu, a demand-side platform (DSP), on Thursday announced a new interface mea ...
- Grapeshot Raises $3.3 Million, Plans To Hire 6 In NY Office
Real-Time Daily, Tyler Loechner - Friday, March 28, 2014
Grapeshot, a UK-based digital ad tech company, on Friday announced it h ...
- Building Ad Platforms: Will Digital Ad Tech Absorb TV Ad Biz (Before TV Can Build Ad Tech to Absorb Digital)?
Online Spin, Dave Morgan - Thursday, March 27, 2014
AOL's Tim Armstrong told us yesterday that the media and advertising busine ...
- TubeMogul Files For $75 Million IPO
Real-Time Daily, Tyler Loechner - Wednesday, March 26, 2014
Programmatic video ad platform TubeMogul is the latest ad tech company ...
- Hubspot Tops Another Marketing Automation List
RTBlog, Tyler Loechner - Thursday, March 27, 2014
G2 Crowd, an enterprise software review site, has released a ranking ...
- Something's In The Water Down Under: Real-Time With AdRoll, AppNexus, RadiumOne Execs On Recent Moves Into Australia
RTBlog, Tyler Loechner - Wednesday, March 26, 2014
Over the past two weeks, three ad technology companies -- AdRoll, AppNexu ...
- Next View Ventures Hires HubSpot Exec Jay Acunzo
Around the Net In MAD Boston, Val Brickates Kennedy - Tuesday, March 25, 2014
VC firm Next View Ventures has hired digital strategist Jay Acunzo ...
- RapidMiner Opens Up New HQ In Cambridge
Around the Net In MAD Boston, Val Brickates Kennedy - Tuesday, March 25, 2014
Analytics firm RapidMiner has graduated from the Cambridge Innovation Center and h ...
- Merchant Warehouse Acquires Opticard
Around the Net In MAD Boston, Val Brickates Kennedy - Tuesday, March 25, 2014
Boston-based Merchant Warehouse has acquired Opticard, a move it says will all ...
- HubSpot Launches Signals As iOS App, Hires VP Of Growth
Around the Net In MAD Boston, Val Brickates Kennedy - Tuesday, March 25, 2014
HubSpot announced that it has launched its email-notification software Signals as ...
- OgilvyOne Appoints First Chief Technology Officer
Around the Net In MAD London, Sean Hargrave - Tuesday, March 25, 2014
OgilvyOne London has appointed its first chief technology officer. John Streit leav ...
- BIMA To Host Panel On Native Advertising
Bay State Blog, Val Brickates Kennedy - Monday, March 24, 2014
The Boston Interactive Media Association, or BIMA, will host a panel discussi ...
- 4As' Top Media Priorities: Multimedia Measurement, Addressable, Mobile Readiness
MAD, Steve McClellan - Sunday, March 23, 2014
John Montgomery, chairman of the group's Media Leadership Council, outlined the agen ...
- Crimson Hexagon Unveils 'Affinities' Social Media Analytics Tool
MAD Boston, Val Brickates Kennedy - Monday, March 24, 2014
Ad tech firm Crimson Hexagon has unveiled a new analytics tool th ...
- Dig Marketing Analytics? Boston "Analytics Week" Is Calling You
Bay State Blog, Val Brickates Kennedy - Friday, March 21, 2014
Dig marketing analytics? Free next Thursday night? Have we got an eve ...
- Enplug Wins 4A's 'Startup Showdown'
MAD, Steve McClellan - Thursday, March 20, 2014
The real-time interactive digital signage firm impressed the judges and won t ...
- TubeMogul Offers Video Viewability Tool For Free
Real-Time Daily, Tyler Loechner - Thursday, March 20, 2014
TubeMogul is looking to ease viewability concerns by offering a video viewabili ...
- Jana Unveils Mobile Ad Platform For Emerging Markets
Bay State Blog, Val Brickates Kennedy - Thursday, March 20, 2014
Mobile tech start-up Jana Mobile has created quite a buzz this we ...
- Despite Success, DataXu Says It's In No Rush To IPO
Around the Net In MAD Boston, Val Brickates Kennedy - Wednesday, March 19, 2014
Despite burgeoning revenue, DataXu says it's in no rush to hold ...
- Marketing Tech Firm Attendware Changes Name As Client List Tops 300
Around the Net In MAD Boston, Val Brickates Kennedy - Wednesday, March 19, 2014
Event software start-up Attendware is changing its name to Attend.com as i ...
- Celtra Expands Global Sales Executive Team
MAD Boston, Val Brickates Kennedy - Wednesday, March 19, 2014
Mobile ad-tech firm Celtra announced that it has appointed Doug MacDonald ...
- ChargeAds Unveils New DSP For Medium, Large Agencies
Real-Time Daily, Tyler Loechner - Tuesday, March 18, 2014
ChargeAds, an ad technology provider that was founded in 2012, this we ...
- Building Rapport Between OOH, Automation
RTBlog, Tyler Loechner - Wednesday, March 19, 2014
Much of the digital world of advertising has been automated, even ...
- Japanese Supply-Side Platform Eyeing IPO
Around the Net in Real-Time, Tyler Loechner - Monday, March 17, 2014
Kauli, a Japanese supply-side platform, is planning an initial public offering ...
- DataXu Appoints Ed Montes As Chief Revenue Officer
MAD Boston, Val Brickates Kennedy - Tuesday, March 18, 2014
Marketing software firm DataXu has appointed Ed Montes as its chief reven ...
- NetProspex Appoints Triblio CEO Andre Yee To Board
MAD Boston, Val Brickates Kennedy - Tuesday, March 18, 2014
Marketing data firm NetProspex has appointed Triblio CEO Andre Yee to i ...