• by Val Brickates Kennedy , March 24, 2014

The Boston Interactive Media Association, or BIMA, will host a panel discussion on the pros and cons of native advertising on Wednesday, March 26.

The panel will be moderated by Peter Minnium, IAB's head of digital brand initiatives. Panelists will include Sean Corcoran, director of digital media and social influence for Mediahub/Mullen; Mike Dyer, chief digital officer for The Daily Beast; Sonny Kim, senior vice president of digital media for PGR Media; and Lindsay Nelson, vice president of integrated programs for Slate.

The event will run 6:00 to 8:00 at the Mass Challenge headquarters in Boston's Innovation District. Go to www.bima.org for details.