- Agencies, The Geeks Are Eating Your Lunch
Mediapsssst, Richard Whitman - Monday, March 17, 2014
And they're hiring Adland vets to do the cooking. A Miami ...
- Boston's Financial District Could Become The Next Kendall Square
Around the Net In MAD Boston, Val Brickates Kennedy - Monday, March 17, 2014
With the futuristic Cambridge Innovation Center preparing to set up shop, Boston ...
- Mobile-Wallet Developer Cortex Sets Up Shop In CIC
Around the Net In MAD Boston, Val Brickates Kennedy - Monday, March 17, 2014
Calif.-based Cortex, a developer of mobile-wallet technologies, has set up shop ...
- Ad-Tech Group Nexage Seeks Series C Funding
Around the Net In MAD Boston, Val Brickates Kennedy - Monday, March 17, 2014
Ad-tech group Nexage is planning a Series C fundraising round to he ...
- "We Have Confused Persuasion With Promotion." Sir John Hegarty Blasts Modern Advertising
Around the Net In MAD London, Sean Hargrave - Monday, March 17, 2014
Modern advertising relies too much on technology at the cost of creativi ...
- Cambridge Innovation Center To Open Boston Outpost In Financial District
Bay State Blog, Val Brickates Kennedy - Friday, March 14, 2014
The Cambridge Innovation Center, or CIC, is finally opening up an outpo ...
- Constant Contact Denies Reports Its Mulling Bid For Vocus
Around the Net In MAD Boston, Val Brickates Kennedy - Thursday, March 13, 2014
Waltham-based marketing firm Constant Contact is denying reports that it is consideri ...
- Shaken, Not Stirred: Pavelka Replaces Brand At Martini
Real-Time Daily, Joe Mandese - Wednesday, March 12, 2014
High-end ad network and audience targeting firm Martini Media has shaken ...
- MITX Extends Deadline For Annual Marketing Innovation Awards
Bay State Blog, Val Brickates Kennedy - Wednesday, March 12, 2014
Attention all those hip and happening. MITX has extended the deadline f ...
- Ampush Names Cotton CRO
Real-Time Daily, Tyler Loechner - Wednesday, March 12, 2014
Ad technology provider Ampush on Tuesday announced the appointment of Rick Cott ...
- Favecast App Is Like Yelp With Video
Around the Net In MAD Boston, Val Brickates Kennedy - Tuesday, March 11, 2014
Cambridge, Mass., start-up Favecast is marketing an app that allows users ...
- Twitter Opens East Coast HQ in Cambridge
Bay State Blog, Val Brickates Kennedy - Tuesday, March 11, 2014
Social media powerhouse Twitter has officially opened its new East Coast headquarter ...
- IPG Backs ADstruc: Wants Out-of-Home To Be More Digital, Easier To Plan/Buy
Real-Time Daily, Tyler Loechner - Monday, March 10, 2014
Interpublic Group on Monday announced a partnership with ADstruc, a technology platfo ...
- RadiumOne Launches In Australia
Around the Net in Real-Time, Tyler Loechner - Monday, March 10, 2014
RadiumOne, a demand-side platform (DSP) and data management platform, has launched ...
- Internet Of Things, Data To Change Online Advertising Forever
MediaDailyNews, Laurie Sullivan - Sunday, March 9, 2014
Internet-connected devices will change online advertising in ways that industry executives cann ...
- Nanigans Partners with Oracle Social Cloud
MAD Boston, Val Brickates Kennedy - Friday, March 7, 2014
Boston-based ad tech firm Nanigans said Friday that it has agreed ...
- IPG, TubeMogul Team To Offer One-Year Ad Tech Internship
Real-Time Daily, Tyler Loechner - Thursday, March 6, 2014
IPG Mediabrands and TubeMogul this week announced a joint internship program ...
- Spotify To Acquire Music Data Firm Echo Nest
Around the Net In MAD Boston, Val Brickates Kennedy - Thursday, March 6, 2014
Spotify is acquiring The Echo Nest, a music data services firm bas ...
- MDC Partners Restructures Its Media Operation, Hires Cass To Run It
MAD, Steve McClellan - Wednesday, March 5, 2014
The holding company has rebranded its media management arm and merged t ...
- Leo Burnett, Huffington Post Team Up For SXSW Content
MAD, Steve McClellan - Tuesday, March 4, 2014
The agency and the publisher's live streaming network say they are joini ...
- Pixalate Unveils Tech To Detect, Block Fraud On RTB Exchanges
Real-Time Daily, Tyler Loechner - Wednesday, March 5, 2014
Ad technology company Pixalate on Wednesday announced the launch of a real-ti ...
- 33Across Inks One Millionth Publisher Deal
Real-Time Daily, Tyler Loechner - Tuesday, March 4, 2014
33Across, an ad technology company that gathers consumer data from online publisher ...
- Moasis Goes 'Hyper-Local' With Mobile Marketing Platform
Real-Time Daily, Tyler Loechner - Wednesday, March 5, 2014
Moasis is fine-tuning its mobile marketing platform to turn "local" into "hyper-local ...
- Boston Globe Launches Tech-Innovation News Site
Bay State Blog, Val Brickates Kennedy - Monday, March 3, 2014
Boston Globe publisher John Henry is wasting no time rolling out n ...
- Integral Opens Offices In Germany, Singapore
Real-Time Daily, Tyler Loechner - Monday, March 3, 2014
Integral Ad Science on Monday announced the opening of offices in Germa ...
- Comcast Is Acquiring FreeWheel, According to Several Reports
Around the Net in Video, P.J. Bednarski - Sunday, March 2, 2014
Ad platform FreeWheel, one of the biggest distributors of ad content onli ...