- Why Is Marketing Tech Like Listening To Miles Davis, Metallica And Phish?
Online Spin, Cory Treffiletti - Wednesday, June 11, 2014
The answer: complexity. This is both a blessing and a curse. Marketi ...
- PointRoll To Add Video Viewability Tool
Real-Time Daily, Tyler Loechner - Tuesday, June 10, 2014
PointRoll, a Gannett company, on Tuesday announced plans to release a vid ...
- DataXu CEO Baker: Industry Will Be 100% Programmatic
Around the Net in Real-Time, Tyler Loechner - Monday, June 9, 2014
Forbes on Monday posted a Q&A with Mike Baker, CEO of DataX ...
- Yieldbot Raises $18M In Series B Led By SJF Ventures
Real-Time Daily, Tyler Loechner - Friday, June 6, 2014
Yieldbot this week announced it has closed a $18 million Series ...
- AppNexus Acquires Viewability Measurement Company Alenty
Real-Time Daily, Tyler Loechner - Wednesday, June 4, 2014
Since the Media Rating Council lifted its advisory on viewability ratings ...
- Procter's Programmatic Gamble
RTBlog, Tyler Loechner - Thursday, June 5, 2014
"Advertising Age" reported yesterday afternoon that Procter & Gamble wants to b ...
- Why Are Ad Tech Stocks Dropping?
Around the Net in Real-Time, Tyler Loechner - Tuesday, June 3, 2014
The Wall Street Journal observes: "The once hot sector appears to ...
- Criteo Updates Underlying Tech, Claims Conversion Rates Rise 38%
Real-Time Daily, Tyler Loechner - Wednesday, June 4, 2014
Retargeting firm Criteo on Wednesday announced it has rolled out updates ...
- Is Mass Personalization Too Oxymoronic?
RTBlog, Tyler Loechner - Wednesday, June 4, 2014
Adobe recently polled over 1,000 marketers across North America, Europe, the Midd ...
- MediaCom, Clear Channel UK Testing DOOH Automation Platform
Around the Net in Real-Time, Tyler Loechner - Monday, June 2, 2014
A new platform meant to automate the "buying, planning, delivery and optimizatio ...
- Yieldex Opens London Office, Hires 2 To Lead EU Operations
Real-Time Daily, Tyler Loechner - Monday, June 2, 2014
Yieldex, a revenue management software provider, on Monday announced it has expand ...