• by Tyler Loechner  @mp_tyler, June 2, 2014

Yieldex, a revenue management software provider, on Monday announced it has expanded into Europe with the opening of a London office.

Andy Nibley, CEO of Yieldex, said in a statement that the company’s business in Europe has been growing steadily, and that “the time is right for a more formal presence.”

The company has appointed Mark Williams and Nigel Edmund-Jones to lead its EU operations.

Williams was previously at AOL Networks, where he oversaw the rollout of its programmatic platform as EMEA director of Marketplace by AdTech. He was also AdTech’s head of sales in UK and Ireland. Prior to that, he was an account director at Level 3 Communications.

Edmund-Jones was previously director of publisher services at Rubicon Project. He has also held digital ad positions with Haymarket Consumer Media and New International, per a release.

“Mark and Nigel have the perfect mix of sales experience on both the advertiser and publisher side to lead our growing EU team,” stated Nibley.

Yieldex’s existing EU clients include The Telegraph, Turner International, Softonic, Unanimis UK and LastMinute.com.