- What 2017 Will Bring
Online Spin, Dave Morgan - Friday, December 9, 2016
Dave Morgan's predictions: from the rise of enterprise tech and STEM markete ...
- Are Snake Oil Vendors Responsible For Digital Marketers' Data Disconnect?
London Blog, Sean Hargrave - Friday, December 9, 2016
And if so, are they opening up a route for consultants ...
- A Metrics Miracle
Metrics Insider, Josh Chasin - Friday, December 9, 2016
Josh Chasin is a poet -- and he knows it -- wi ...
- Xaxis Announces New President
Around the Net In MAD London, Sean Hargrave - Thursday, December 8, 2016
Xaxis has confirmed that former European chief executive (CEO) Nicolas Bidon ...
- Amazon Wants To Help Publishers Make More Money From Ads
Around the Net in Real-Time, Tobi Elkin - Thursday, December 8, 2016
The Wall Street Journal offers up its take on Amazon's push in ...
- Adroll Lays Off Nearly 30 People
Around the Net in Real-Time, Tobi Elkin - Thursday, December 8, 2016
Adroll has laid off around 29 employees, according to a Dec. ...
- Integral Ad Science Launches Open Source SDK For Mobile Viewability Measurement
Real-Time Daily, Tobi Elkin - Thursday, December 8, 2016
Ad tech firm Integral Ad Science (IAS) announced that it will off ...
- DoubleVerify CEO Wayne Gattinella: 'Media Transparency Will Become Universal' In 2017
RTBlog, Tobi Elkin - Thursday, December 8, 2016
DoubleVerify CEO Wayne Gattinella sees media and cross-screen transparency as imperatives ...
- TAG Awards First 'Certified' Anti-Fraud Seals
Real-Time Daily, Tobi Elkin - Wednesday, December 7, 2016
The Trustworthy Accountability Group (TAG) announced the first group of companies ...
- Slacker Radio Selects Triton Digital's Programmatic Audio Advertising
Real-Time Daily, Tobi Elkin - Wednesday, December 7, 2016
Triton Digital said that Slacker Radio, an Internet radio service, has select ...
- OpenX Expands Executive Team, Hires Chief Financial Officer And Chief People Officer
Real-Time Daily, Tobi Elkin - Tuesday, December 6, 2016
Programmatic ad marketplace OpenX announced the appointments of Eric W. Muhlheim ...
- Automation And Segmentation Go Hand In Hand
Around The Net In EU Email Marketing, Sean Hargrave - Monday, December 5, 2016
When an email specifically speaks to a customer's preferences, that customer ...
- Breitbart Controversy Spotlights Ad Technology Confusion
Around the Net in Real-Time, Tobi Elkin - Monday, December 5, 2016
Newegg and Kellogg Co. are among marketers that have pulled ads fr ...
- YuMe Releases 360 Degree Video Ad Format For Immersive Ad Experiences
Real-Time Daily, Tobi Elkin - Monday, December 5, 2016
Audience technology firm YuMe launched what it's calling an "immersive 360-degree vid ...
- Survey Finds Global Brands Are Consolidating Ad Servers
Real-Time Daily, Tobi Elkin - Monday, December 5, 2016
A new survey finds that global brands are consolidating their roster ...
- An Explainer On AppNexus And Ad Tech
Around the Net in Real-Time, Tobi Elkin - Friday, December 2, 2016
The Wall Street Journal's Mike Shields attempts to explain what AppNexus do ...
- Programmatic Technology Leads To Programmable Brands, According To Whitepaper
Real-Time Daily, Tobi Elkin - Friday, December 2, 2016
A new whitepaper sponsored by Xaxis in conjunction with IDC advances t ...
- Turn Names Lauren Nemeth Chief Revenue Officer
Real-Time Daily, Tobi Elkin - Thursday, December 1, 2016
Ad-tech firm Turn named Lauren Nemeth chief revenue officer. Nemeth will le ...
- AppNexus Files For IPO Confidentially
Real-Time Daily, Tobi Elkin - Thursday, December 1, 2016
AppNexus filed confidentially for its IPO, according to a report in "T ...