Triton Digital on Wednesday said that Slacker Radio, an Internet radio service, has selected Triton’s programmatic audio advertising exchange to help monetize its digital audio ad inventory in the U.S. and Canada. The partnership enables programmatic buyers in the U.S. and Canada to execute targeted, at-scale buys across Slacker’s audience. The arrangement allows Slacker's audience that tunes into the service via mobile, desktop, and set-top boxes, to be accessed programmatically.
Triton’s programmatic audio ad exchange enables programmatic buying of targeted online and mobile audio ad inventory. The platform’s automated, exchange-driven method of buying and selling ad impressions aims to implement precise targeting. The goal is to eliminate waste and increase efficiency for advertisers.
“Targeting audiences by parameters including age, gender, geography, and device, as well as through the use of third-party audience data is an incredibly powerful tool, that meaningfully improves the results for advertisers,” stated John Rosso, president of market development at Triton Digital.