- Corbis, NetSeer Partner For In-Image Programmatic Advertising
Real-Time Daily, Tyler Loechner - Wednesday, September 16, 2015
Corbis and NetSeer this week announced the launch of a programmatic ...
- Connexity Offers 'Data-As-A-Service' Offering To Advertisers Via BlueKai, LiveRamp
Real-Time Daily, Tyler Loechner - Tuesday, September 15, 2015
Connexity, the retail publisher formerly known as Shopzilla, has been involved ...
- Vungle Gives Mobile Apps A Real-Time Score In New Programmatic Marketplace
RTBlog, Tyler Loechner - Wednesday, September 16, 2015
Mobile in-app video ad tech provider Vungle on Wednesday launched a priva ...
- Ad Agencies Trashing Flash Easily
Around the Net in Video, P.J. Bednarski - Tuesday, September 15, 2015
The demise of the Flash ad isn’t exactly taking Madison Avenue by surpris ...
- The Trade Desk Elevates Sims To VP, Inventory Partnerships
Real-Time Daily, Tyler Loechner - Monday, September 14, 2015
The Trade Desk, a demand-side platform (DSP), on Monday announced the promoti ...
- NinthDecimal Partners With Tapad For Cross-Device Audience Measurement
Real-Time Daily, Tyler Loechner - Tuesday, September 15, 2015
Mobile audience targeting firm NinthDecimal on Tuesday announced it has partnered wi ...
- AOL Bakes Creative Unit 'Pictela' Into Cross-Screen Programmatic Ad Platform
Real-Time Daily, Tyler Loechner - Tuesday, September 15, 2015
AOL on Tuesday announced that it is officially retiring the Pictela bra ...
- WideOrbit Launches 'Programmatic' Radio Marketplace
RTBlog, Tyler Loechner - Tuesday, September 15, 2015
WideOrbit, an ad management software firm and programmatic selling provider, on Tuesd ...
- The Future Of Marketing As A Result Of The Self-Driving Car
Online Spin, Maarten Albarda - Monday, September 14, 2015
As we all know, a lot is happening in marketing automation. ...
- Automate Ads Aims To Put Daily AdWords 'Tasks' On Autopilot
Real-Time Daily, Tyler Loechner - Friday, September 11, 2015
Automate Ads, a Palo Alto-based digital ad tech startup, has has announc ...
- WSI Consultants Gain Access To Centro's DSP
Real-Time Daily, Tyler Loechner - Friday, September 11, 2015
Digital ad tech firm Centro has announced a partnership with WSI, ...
- Internet of Things Summit: Connecting, Tracking & Marketing
Connected Thinking, Chuck Martin - Friday, September 11, 2015
Connecting things can be a bit more complex than it may appea ...
- Updated: DoubleVerify Clients Join AppNexus 'Spend Protection' Program
Real-Time Daily, Tyler Loechner - Thursday, September 10, 2015
Programmatic ad tech AppNexus' "spend protection" program is now live, allowing clien ...
- L'Oreal Gets Hands-On With Programmatic, Inks Deal With TubeMogul
RTBlog, Tyler Loechner - Friday, September 11, 2015
L'Oreal USA this week announced that it has partnered with programmatic ...
- Programmatic Platform Scoota Backed By Innocent Founders In GBP3.7m Funding Round
Around the Net In MAD London, Sean Hargrave - Thursday, September 10, 2015
Ad technology company Scoota (formerly Rockabox) has raised £3.7m from
the founde ... - WPP And Adobe Form Cloud Data Coalition
Around the Net In MAD London, Sean Hargrave - Thursday, September 10, 2015
WPP has built upon its Adobe partnership to form a new agen ...
- Brands Looking To Bring Functions In-House
Around the Net In MAD London, Sean Hargrave - Thursday, September 10, 2015
Brands are planning to take more capabilities in-house, according to a surve ...
- AppNexus Adds 2 Execs To 'Advertising Technology Group'
Real-Time Daily, Tyler Loechner - Wednesday, September 9, 2015
Digital ad tech firm AppNexus on Wednesday announced it has beefed i ...
- Adform Launches 'Programmatic Direct' Platform
Real-Time Daily, Tyler Loechner - Wednesday, September 9, 2015
Adform, a Denmark-based demand-side platform (DSP), on Wednesday announced it has launch ...
- Ex-Nielsen Data Scientist Doe Joins Programmatic TV Platform Clypd As Research Chief
Real-Time Daily, Tyler Loechner - Tuesday, September 8, 2015
Programmatic television supply-side platform clypd on Tuesday announced the appointment of Pe ...
- Exponential Partners With Moat, Will Only Charge When Video Ads Deemed 'Viewable'
Real-Time Daily, Tyler Loechner - Tuesday, September 8, 2015
Digital ad tech firm Exponential Interactive, which is home to online ...
- Support For Beachfront's Video Ad Player Soars
Mobile Marketing Daily, Ben Frederick - Friday, September 4, 2015
While companies scramble to adjust to the "Flash freeze" put out ...
- Sovrn Steps Into 'Header Bidding,' Releases Pre-Auction API
Real-Time Daily, Tyler Loechner - Tuesday, September 8, 2015
Programmatic supply-side platform (SSP) sovrn on Tuesday announced that it has stepp ...
- Brands And Agencies Must Be More 'Thoughtful' On Mobile Ads, Apple's Ad Block Creator Says
Around the Net In MAD London, Sean Hargrave - Friday, September 4, 2015
Brands and publishers need to "be thoughtful" with ads on the mobi ...
- Mobile Ad Blocking Will See 'Spray And Pray' Replaced By 'Engage And Empower'
London Blog, Sean Hargrave - Friday, September 4, 2015
Ad blocking is moving on from Android devices and on to i ...
- Rubicon Project Goes 'Outside' The Box, Enables OOH Trading
Real-Time Daily, Tyler Loechner - Thursday, September 3, 2015
Programmatic ad tech firm Rubicon Project has partnered with Bitposter, a UK-bas ...
- Real-Time With AOL's Gallagher On The Millennial Media Purchase
RTBlog, Tyler Loechner - Friday, September 4, 2015
Nearly a decade after acquiring one of the (then) biggest mobile ...
- Snapdeal Acquires Ad Tech Firm 'Reduce Data'
Around the Net in Real-Time, Tyler Loechner - Wednesday, September 2, 2015
Snapdeal on Wednesday announced its acquisition of Reduce Data, a Silicon Valley-bas ...
- Teads Launches Online Campaigns Against Ad Blocking
Around the Net in Video, P.J. Bednarski - Thursday, September 3, 2015
Teads commissioned independent
research among just over 2,000 adults in the U.K., a ...
- Turn Lands Ex-Googler Robinson As EMEA Managing Director
Real-Time Daily, Tyler Loechner - Wednesday, September 2, 2015
Digital ad tech firm Turn on Wednesday announced the appointment of Richa ...