- Creating A Customer Experience Cloud
Data and Targeting Insider, Laurie Sullivan - Wednesday, October 14, 2015
Since data lives in numerous databases such as sales, service, and marketin ...
- My Advice To Young People Deciding Where They're Going to Live
Online Spin, Cory Treffiletti - Wednesday, October 14, 2015
If you're fresh out of school and looking to establish a care ...
- Millward Brown Study Shows Pitfalls Of Targeting
VidBlog, P.J. Bednarski - Wednesday, October 14, 2015
Online users are less antagonistic toward ads that target their interests th ...
- Dell To Acquire EMC For $67B, Along With 'Crown Jewels' VMware
MediaDailyNews, Laurie Sullivan - Monday, October 12, 2015
Computer maker Dell and its owners, founder Michael S. Dell, MSD Partne ...
- Publishers Need Better Ad Tech To Compete With Google, Facebook
Publishers Daily, Laurie Sullivan - Wednesday, October 7, 2015
A high percentage of publishers -- 80% -- say they cannot comple ...
- Apple Deals Publishers A Blow With In-App Ad Blocker
Around the Net In MAD London, Sean Hargrave - Wednesday, October 7, 2015
Publishers and advertisers' struggles with ad blockers have been dealt a significa ...
- Trinity Mirror Considering Blocking The Ad Blockers
Around the Net In MAD London, Sean Hargrave - Tuesday, October 6, 2015
Britain's biggest regional and local newspaper group, Trinity Mirror, is exploring ...
- Blocking The Blockers - Are Publishers Preparing To Call Time On Digital Shoplifters?
London Blog, Sean Hargrave - Tuesday, October 6, 2015
It looks like we may be on the verge of a maj ...
- Adblock Sold To Unknown Buyer
Around the Net In Media, Gavin O'Malley - Friday, October 2, 2015
Adblock has been sold, the popular Chrome and Safari extension told use ...
- Sharethrough And AppNexus Sign Native RTB Deal
Around the Net in Real-Time, Sean Hargrave - Friday, October 2, 2015
Sharethrough, the native supply side platform, and AppNexus, the world's leading independe ...
- Stop Disrupting Me! Publishers Giving Ad Tech The Boot
Around the Net in Video, P.J. Bednarski - Friday, October 2, 2015
Refinery29, Vice Media, Vox Media, BuzzFeed ,Mic and more are rejecting ...
- Brands Drawn To Creative Programmatic
Around the Net in Real-Time, Sean Hargrave - Wednesday, September 30, 2015
Believe it or not, one hundred variations of the same ad a ...
- ISBA Director Believes Programmatic Not Being Embraced For Advertisers' Benefit
Around the Net in Real-Time, Sean Hargrave - Tuesday, September 29, 2015
When I have examined some of the pushback I've had about ...
- EBay's Programmatic Chief Says Ad Blocking Is Inevitable, Time To Get More Relevant
Around the Net in Real-Time, Sean Hargrave - Monday, September 28, 2015
Research by GlobalWebIndex shows that people using ad blockers are likely ...
- Let The Blame Games Begin!
Online Spin, Maarten Albarda - Monday, September 28, 2015
If we didn't already, now we know for sure that consumers don ...
- TubeMogul Invests In Programmatic TV
Audience Buying Insider, Tyler Loechner - Friday, September 25, 2015
Programmatic video ad platform Tube Mogul has been investing "significant time a ...
- Did Flashpocalypse Turn Into A Flashpocalypse Letdown?
Online Video Daily, Yoav Naveh - Friday, September 25, 2015
The big 'Chrome Flash Block Day' turned out to be a nonstarte ...
- Oracle, MediaMath Merge Media To Enhance Cross-Channel Buys
Email Marketing Daily, Jess Nelson - Monday, September 21, 2015
MediaMath and Oracle will merge paid and owned media, allowing advertisers ...
- Ad Industry vs. Ad Blockers Is A War
Around the Net In MAD London, Sean Hargrave - Monday, September 21, 2015
Ben Barokas, the founder and chief executive of Sourcepoint and a form ...
- IAB's Rothenberg On Ad Blocking: 'The Sky Hasn't Fallen'
Around the Net in Video, P.J. Bednarski - Monday, September 21, 2015
In a Q&A, Randall Rothenberg, chief executive of the IAB says, "Witho ...
- 'War,' Then Peace - Time To Shut Out Ad-Blocking Digital Shoplifters
London Blog, Sean Hargrave - Monday, September 21, 2015
Even the executive behind the best-selling iOS 9 ad blocker realises ...
- Sovrn Tells Buyers To Bring Their Own Standards To New 'Viewability Assurance' Program
RTBlog, Tyler Loechner - Monday, September 21, 2015
Supply-side platform sovrn on Monday announced it will begin guaranteeing viewability ...
- IOS 9 Signals Mobile Display Is A Dead Man Walking -- Long Live Native And Social
London Blog, Sean Hargrave - Friday, September 18, 2015
Ad-blocking apps are topping the paid app download charts signalling doom f ...
- Why PCH's Liquid Will Gain Ad Agency Budgets
MediaDailyNews, Laurie Sullivan - Thursday, September 17, 2015
Liquid, the tech arm of Publishers Clearing House (PCH), plans to transiti ...
- Geico Buys First Programmatic Radio Ad On Katz Exchange
Real-Time Daily, Tyler Loechner - Thursday, September 17, 2015
Katz's programmatic radio ad exchange is now up and running -- ...
- DSP ChoiceStream Raises $14 Million In Series C Round
Real-Time Daily, Tyler Loechner - Thursday, September 17, 2015
ChoiceStream, a demand-side platform (DSP), on Thursday announced the close of ...
- Programmatic Radio Enters Test Phase, But 'Tech Tax' Still Looms
RTBlog, Tyler Loechner - Friday, September 18, 2015
The Katz programmatic radio ad exchange is up and running in pil ...
- What Is The True Cost Of Ad Blockers?
Around the Net In Publishing, Gavin O'Malley - Thursday, September 17, 2015
The Verge reframes the issue of ad blocking as a battle betwe ...
- Digital And Data's Relentless Transformation Of Media Industry Continues
Online Spin, Dave Morgan - Thursday, September 17, 2015
Digital and data are rolling over the legacy establishments of the med ...
- Placed Launches 'Cross-Device Marketplace' To Tie Desktop Ads To In-Store Sales
Real-Time Daily, Tyler Loechner - Wednesday, September 16, 2015
Placed, a location-based ad targeting firm and in-store attribution company, on Wednesd ...