• by Jess Nelson , September 21, 2015

MediaMath and Oracle will merge paid and owned media, allowing advertisers to build on their strategy of cross-platform media buys.

MediaMath announced the launch of TerminalOne for Oracle Marketing Cloud, a new application that activates email-based customer engagement by developing targeted ads based on the actions a consumer takes within an email.

TerminalOne is MediaMath’s flagship product, but this is the first time the product, which is now live in Oracle’s Cloud Marketplace, will be available for Oracle Marketing Cloud customers.

TerminalOne is a new addition to Oracle’s suite of cloud-based marketing applications, integrated directly with Eloqua,  Oracle's B2B cross-channel marketing solution to execute campaigns, and Responsys, Oracle's B2C cross-channel marketing solution to deliver real-time interactions in email, mobile, display and social. 

Oracle Marketing Cloud has been growing its software platform at a fast pace; it most recently acquired Maxymiser in August. Maxymiser is a cloud-based software that lets  marketers to test, target, and personalize what a customer sees on a web page or mobile app.

In April, Oracle also rolled out new mobile capabilities in Oracle Marketing Cloud and two new solutions to its data management platform.

Oracle seems poised to take advantage of new market opportunities, as recent research reveals that the U.S. SMB cloud computing market will grow by $12B over the next year, per Forbes. 

Social, mobile, analytics, and cloud also all ranked highly as focus areas within IT organizations in Network World’s State of the Network 2015 Report.