- What Do Layoffs At PubMatic And Other Ad-Tech Firms Mean?
RTBlog, Tobi Elkin - Wednesday, December 9, 2015
Layoffs at PubMatic came just a week after Turn announced layoffs ...
- Unilever Warns Against Using Tech For The Sake Of It
Around the Net In MAD London, Sean Hargrave - Monday, December 7, 2015
Unilever has been working closely with startups and agencies to bridge t ...
- Adform Raises $21.5M To Fund Global Expansion, Including U.S.
Real-Time Daily, Tobi Elkin - Monday, December 7, 2015
Copenhagen-based Adform has raised $21.5M to fund global growth of its independe ...
- Microsoft Hands Off More Of Its Business To AppNexus
Around the Net in Real-Time, Tobi Elkin - Thursday, December 3, 2015
Business Insider's spin on why Microsoft is pulling away from its ...
- Tracking The Shopper Experience: Q&A With Connexity's Craig Teich
MediaDailyNews, Charlene Weisler - Wednesday, December 2, 2015
Craig Teich, EVP global sales, Connexity, has a deep background in digit ...
- 4 Predictions For 2016: Centro's Kelly Wenzel Says System Consolidation Is A Must
RTBlog, Tobi Elkin - Thursday, December 3, 2015
Kelly Wenzel, chief marketing officer at Centro, a digital advertising technology fi ...
- AOL President Bob Lord Will Leave The Coompany
Around the Net in Real-Time, Tobi Elkin - Tuesday, December 1, 2015
The Wall Street Journal broke the news on Monday that AOL Preside ...
- Marketron Delivers Mobile Ads To Sinclair's TV Stations
Mobile Marketing Daily, Gavin O'Malley - Tuesday, December 1, 2015
Sinclair Broadcast Group has tapped Marketron to help monetize the mobile sit ...
- Undertone Acquired By Perion For $180M In Cash
Real-Time Daily, Tobi Elkin - Tuesday, December 1, 2015
Ad technology firm Undertone has been acquired by Perion, a publicly trad ...
- Patent Applied For Ad Device That Spots De-Bugging Requests
Around the Net in Video, P.J. Bednarski - Friday, November 27, 2015
The application, published on Patents Encyclopedia.com states that four Bay Area invento ...
- Value, The Most Important Part Of A Sales Pitch
Research Brief, Jack Loechner - Friday, November 27, 2015
81% of US executives surveyed say that the No.1 characteristic of high-performi ...
- MEC Has A 'Tonic' For Tech-Challenged Brands
MAD, Steve McClellan - Tuesday, November 24, 2015
The WPP media shop has created a UK-based unit that will he ...
- Yahoo Confirms Anti Ad-Blocking Trial
Around the Net In MAD London, Sean Hargrave - Monday, November 23, 2015
Yahoo has confirmed that it is experimenting with anti-ad blocking software ...
- AdSorcery Aims To Circumvent Ad Blockers
Real-Time Daily, Felicia Greiff - Thursday, November 19, 2015
Ad tech startup AdSorcery is launching a platform for publishers to wo ...
- A Marketer's Guide To Ad Tech Consultants
Around the Net in Real-Time, Tobi Elkin - Wednesday, November 18, 2015
AdExchanger's Ryan Joe presents a useful roundup of snapshots that help markete ...
- Digital Outdoor Trading Gets Automated
Around the Net In MAD London, Sean Hargrave - Monday, November 16, 2015
Out-of-home advertising has seen huge growth in 2015, prompting a rise ...
- Could A Responsible Publisher Kitemark Counter Ad Blocking?
London Blog, Sean Hargrave - Friday, November 13, 2015
Publishers have brought some ad blocking on themselves, so why not all ...
- What's In Your Email Marketing Toolbox?
Email Insider, Loren McDonald - Thursday, November 12, 2015
The right tools save time and effort and produce better results, wheth ...
- The New Face of (Ad) Tech Innovation
Online Spin, Josh Engroff - Friday, November 6, 2015
Although digital media and advertising look very different today than in 20 ...
- Ad Tech To Be Investigated by K-Also-2, Oh, And R
MediaDailyNews, George Simpson - Thursday, October 29, 2015
Saying that "somewhere, somehow in every tech stack there must be so ...
- Stoli's Mobile 'Vodka' Campaign Is Shaken, Not Stirred
Mobile Marketing Daily, Ben Frederick - Thursday, October 29, 2015
Stoli's "The Vodka" campaign received an experimental makeover for mobile, layering ...
- Zendesk Acquires Bime To Build Deeper Data, Analytics Capacity
Real-Time Daily, Felicia Greiff - Friday, October 23, 2015
Customer service platform Zendesk recently acquired We Are Cloud SAS, the pare ...
- Ad Fraud Best Practice Guidelines Published
Around the Net In MAD London, Sean Hargrave - Friday, October 23, 2015
The UK body responsible for outlining online trading standards has published ...
- WPP, Acquia In New Global Partnership
MAD, Steve McClellan - Wednesday, October 21, 2015
The new global partnership brings together WPP's existing Acquia partners -- includi ...
- City AM Becomes First UK News Site To Block Ad Blockers
Around the Net In MAD London, Sean Hargrave - Wednesday, October 21, 2015
"City AM" believes its decision to ban ad blockers is just t ...
- Blocking The Blockers -- No More Mr Nice Guy
London Blog, Sean Hargrave - Wednesday, October 21, 2015
City AM has got it right. You can't reason with ad blocker ...
- Major Brands Scaling Up Creative Programmatic
Around the Net In MAD London, Sean Hargrave - Friday, October 16, 2015
Unilever, Nestle, GlaxoSmithKline (GSK) and TUI are looking to scale their programmat ...
- Digital Display Must Wake Up -- Consumers Just Aren't That Into You
London Blog, Sean Hargrave - Friday, October 16, 2015
We all fast forward through tv shows and navigate away from t ...
- Low Viewability's True Casualty Is Not Budget, But Halving Reach And Awareness
London Blog, Sean Hargrave - Thursday, October 15, 2015
The main casualty of ad viewability rates barely exceeding one in t ...
- Ad Blocking Will Lead To Native And Search Surge
Around the Net In MAD London, Sean Hargrave - Wednesday, October 14, 2015
Ad avoidance is on the rise, prompting major changes in how bran ...