- Why Ad Tech Should Worry About The Rise Of Marketing Tech
Online Spin, Dave Morgan - Thursday, January 14, 2016
Late last month, I wrote that one of the headlines we're certa ...
- Apple Strikes Off In-App Ad Blocker (Again)
Around the Net In MAD London, Sean Hargrave - Wednesday, January 13, 2016
Been Choice, an ad blocker whose fortunes have reflected the attitude ...
- Reaching People With A Life Saving Message
MAD, Jason Bier - Tuesday, January 12, 2016
The Federation for Internet Alerts (FIA) is one such organization unifying t ...
- The Big Challenges For Ad Tech In 2016 Are The Same As In 2015
Online Spin, Maarten Albarda - Monday, January 11, 2016
Last week, fellow Online Spinner Cory Treffiletti opined that the glass ...
- Adblockalypse Now - Why A New Consensus Is A Must For 2016
MAD London, Helen McRae - Friday, January 8, 2016
This year has to be the one where consumers switch off ...
- Embrace Your Shrinkage!
Online Spin, Ted McConnell - Thursday, January 7, 2016
For tech startup CEOs, something magical happens when the line starts ...
- The Big Truths Of Ad Tech (Let's Be Positive)
Online Spin, Cory Treffiletti - Wednesday, January 6, 2016
I just read a really great article from Jim Spanfeller, chairman emerit ...
- A Roundup of 2015's Most Significant Ad-Tech Acquisitions
Around the Net in Real-Time, Felicia Greiff - Wednesday, December 30, 2015
Verizon bought AOL for $4.4 billion; British agency conglomerate WPP bought Medialets a ...
- Lots Of Things Also DiDN'T Happen IN 2015
Around the Net in Video, P.J. Bednarski - Wednesday, December 30, 2015
13 big media guesses for 2015 that didn't quite come off. Lik ...
- Digital Media's Language Problem (Or, The Gap Between Brand Goals And Publisher Metrics)
Around the Net in Real-Time, Felicia Greiff - Tuesday, December 29, 2015
As cross-device usage increases, the Internet of Things accelerates and traditional med ...
- 7 Headlines We're Likely To See In 2016
Online Spin, Dave Morgan - Thursday, December 24, 2015
What will next year bring? I don't know, but I do ha ...
- Ad Tech Year In Review: The Rise Of Facebook Atlas, Ad Blocking & Industry Consolidation
Around the Net in Real-Time, Tobi Elkin - Thursday, December 17, 2015
The Drum looks at ad tech's year thusly: "The year in ...
- Ad Tech Firms Get Lean Through Layoffs
Around the Net in Real-Time, Tobi Elkin - Friday, December 18, 2015
The Wall Street Journal picked up AdExchanger's story on the meaning ...
- Time For A Shakeout In Ad Tech?
Around the Net in Video, P.J. Bednarski - Friday, December 18, 2015
Probably because there are just too many of them, some ad te ...
- First Annual MarTech Advent Calendar: Terry Kawaja Briefly Mulls Humorous Video
MediaDailyNews, George Simpson - Thursday, December 17, 2015
For those who have stopped going to church yet still have increasing ...
- For Cross-Device ID-ing At Scale, Probabilistic Only Game in Town
Real-Time Daily, Steve Glanz - Thursday, December 17, 2015
As the market has come to realize the importance of communicating wit ...
- Ad Tech Firms And Publishers Impacted By European Privacy Law
Around the Net in Real-Time, Tobi Elkin - Thursday, December 17, 2015
The Wall Street Journal reports that a new European digital privacy l ...
- Sidecar Debuts New Technology That Brings Intent-Driven Audiences To Facebook Dynamic Product Ads
Around the Net in Real-Time, Tobi Elkin - Thursday, December 17, 2015
Sidecar, an e-commerce marketing technology that programmatically connects retailers' products to t ...
- The Truth Behind The Adtech, Martech Shotgun Wedding
MediaDailyNews, Simon Mansell - Thursday, December 17, 2015
Does social advertising use marketing techniques to convert, or is marketing payi ...
- Keep It Real -- Science's Lesson For Campaign Success
London Blog, Sean Hargrave - Tuesday, December 15, 2015
The latest analysis of this year's Christmas ads offers simple advice. Ma ...
- PowaTag Launches New Ad Tech To Encourage Sales
Mobile Marketing Daily, Ben Frederick - Monday, December 14, 2015
Powa Technologies, a London-based mobile payments company, announced new tech today th ...
- Report: Sources Say OpenX Is Looking For Suitors
Real-Time Daily, Tobi Elkin - Tuesday, December 15, 2015
Online ad exchange OpenX may be looking at options for sale ...
- Mediaocean On Acquisitions And Media Convergence in 2016
RTBlog, Tobi Elkin - Monday, December 14, 2015
RTBlog checked in with ad-tech software firm Mediaocean for thoughts on 201 ...
- Collective Splits Media And Tech Divisions, Lays Off 20% As Agencies Pull Back
Around the Net in Real-Time, Tobi Elkin - Friday, December 11, 2015
Here's AdExchanger's take on cuts at Collective which reports that the compa ...
- Factual Raises $35M In Series B Funding
Real-Time Daily, Tobi Elkin - Friday, December 11, 2015
Factual, the neutral data company, said Thursday that it raised $35 milli ...
- My Q&As On Evolving Advertising Landscape
Online Spin, Dave Morgan - Thursday, December 10, 2015
I was part of a panel on the "Evolving Advertising Landscape" ...
- My Programmatic Predictions For 2016
Real-Time Daily, Ben Plomion - Thursday, December 10, 2015
2015 was an amazing year for programmatic. What was once thought ...
- Videology's Scott Ferber: 2017 Is The Year for Programmatic TV Advertising
RTBlog, Tobi Elkin - Thursday, December 10, 2015
Scott Ferber is the hyper-kinetic chairman and CEO of Videology, a B ...
- Ad Tech Firms PubMatic & Turn Retrench
Around the Net in Real-Time, Tobi Elkin - Wednesday, December 9, 2015
Mumbrella reports on the layoffs at PubMatic and Turn spinning it as&nbs ...
- PubMatic Lays Off More Than 100, Plans To Refocus On Large Customers
Around the Net in Real-Time, Tobi Elkin - Wednesday, December 9, 2015
AdExchanger appears to have broken the news on Tuesday afternoon that sell-si ...