- Operative Partners With Moat To Provide Publishers With Automated Inventory Management For Viewability
Around the Net in Real-Time, Tobi Elkin - Thursday, February 11, 2016
Operative Media, Inc., on Wednesday announced a partnership and integration with Sa ...
- Time Inc. Buys MySpace Parent Viant
Real-Time Daily, Tobi Elkin - Thursday, February 11, 2016
Time Inc. will acquire the assets of Viant Technology Inc., a fi ...
- Criteo Hit $1B in Revenue Last Year
Real-Time Daily, Felicia Greiff - Wednesday, February 10, 2016
Paris-based retargeting firm Criteo exceeded EUR1 billion (which, according to exchange rate ...
- The New SaaS: Software-as-a-Strategy
Real-Time Daily, Bryan Seltzer - Tuesday, February 9, 2016
Introducing technology to any industry makes companies smarter, saves time and mon ...
- Facebook Atlas Group Head Says Ad Blocking Down To Poor Experiences
Around the Net In MAD London, Sean Hargrave - Tuesday, February 9, 2016
Ad blocking is set to cost advertisers $41bn in paid-for ads th ...
- IBM May Not Be Ad Tech's "Sleeping Giant" For Much Longer
Around the Net in Real-Time, Tobi Elkin - Tuesday, February 9, 2016
Adweek reports that for the last several years, "IBM has been quiet ...
- Time To Block The Blockers -- What Have You Got To Lose?
London Blog, Sean Hargrave - Tuesday, February 9, 2016
Wired is taking a bold stance -- and it's time for quali ...
- Paramjeet Sanghera Joins Jellyfish As CTO
MAD, Larissa Faw - Monday, February 8, 2016
Sanghera joins Jellyfish from iCrossing, where he was svp technology since 200 ...
- From Procurement To Programmatic: Why Nobody Listens To You Anymore
MediaDailyNews, George Simpson - Thursday, February 4, 2016
I was stunned to read that a new survey by the Associati ...
- Can Twitter Compete In Ad Tech?
Around the Net in Real-Time, Tobi Elkin - Tuesday, February 2, 2016
AdExchanger considers whether Twitter has what it takes to compete in t ...
- Telenor Acquires Ad Tech Firm Tapad For $360M
Around the Net in Real-Time, Tobi Elkin - Monday, February 1, 2016
Techcrunch today reports that Norway-based Telenor announced it has acquired Tapad, ...
- Could 'Insourcing' Bridge The Ad Tech Gulf Between Brands And Agencies?
London Blog, Sean Hargrave - Friday, January 29, 2016
Marketing automation is prompting brands to rethink how they work with agencie ...
- The Unquantified Self: Advertising's Opt-in Challenge
Online Spin, Josh Engroff - Friday, January 29, 2016
Anyone with a strong interest in either tech startups or personal fitne ...
- Creative Comes To Tech And Media Agencies
Around the Net in Real-Time, Tobi Elkin - Thursday, January 28, 2016
AdExchanger reports on an interesting trend: that more tech and media agenci ...
- Marketing Technology Will Collapse The Digital-Ad Supply Chain
Online Spin, Dave Morgan - Thursday, January 28, 2016
I've written a couple of times recently about my views on t ...
- Ad Blocking Nearly As Prevalent On Mobile As Desktop
Around the Net In MAD London, Sean Hargrave - Wednesday, January 27, 2016
Ad blocking became almost as popular on mobile devices as on deskto ...
- Web Metrics Company Cedexis Raises $22 Million
Real-Time Daily, Felicia Greiff - Wednesday, January 27, 2016
Portland, Ore-based startup Cedexis has raised $22 million in Series B fund ...
- Forget About Man Vs. Machine, Programmatic Is Becoming More About Price Vs. Flexibility
RTBlog, Joe Mandese - Wednesday, January 27, 2016
A couple of stories breaking in the last couple of days ha ...
- Sky Invests In Programmatic Ad Tech Vendor, DataXu
Around the Net In MAD London, Sean Hargrave - Tuesday, January 26, 2016
Sky has invested $10 million (GBP7.0 million) in DataXu, a Boston-based softwa ...
- Rubicon Project, AdMore Partner To Push Programmatic TV Biz
MediaDailyNews, Wayne Friedman - Monday, January 25, 2016
Rubicon will used its Guaranteed Orders platform for programmatic TV advertising ...
- Is What's Good For Publishers Good For Consumers?
Publishers Daily, Steve Smith - Tuesday, January 26, 2016
Can publishers block the ad blockers and maintain their relationships with us ...
- Who Should Police Bad Ads?
Real-Time Daily, Steve Smith - Tuesday, January 26, 2016
With excessively intrusive, browser-choking ad clutter plaguing the Internet, who should ...
- The Fourth Industrial Revolution Might Cost You Your Job
Online Spin, Maarten Albarda - Monday, January 25, 2016
I have written frequently about the increasing threat that is marketing automatio ...
- How Do Service-Side Execs Cultivate Trust?
Real-Time Daily, Felicia Greiff - Wednesday, January 20, 2016
With a lack of clarity around how dollars are spent, how ...
- OpenX Racked Up $140M In Net Revenue In 2015
Around the Net in Real-Time, Tobi Elkin - Wednesday, January 20, 2016
TechCrunch put its spin on the financials of ad tech provider Open ...
- Marketing Tech Succeeds Because It's Not About Impressions
Online Spin, Cory Treffiletti - Wednesday, January 20, 2016
Dave Morgan wrote an insightful column last week about how ad te ...
- 4 Things I Saw At CES That Will Impact The Social Media Industry
Social Media Insider, Aaron Goldman - Wednesday, January 20, 2016
Usually what happens in Vegas stays in Vegas, but this time I ...
- Is Snapchat Looking To Pick Up An Ad Tech Co.?
Around the Net in Real-Time, Tobi Elkin - Friday, January 15, 2016
Snapchat is reportedly sniffing around the ad tech space for a compa ...
- Rocket Fuel Hires New CMO, Ups Programmatic TV Efforts
MediaDailyNews, Wayne Friedman - Thursday, January 14, 2016
Programmatic/ad tech company Rocket Fuel has hired a new chief marketing offic ...
- Why Ad Tech Should Worry About The Rise Of Marketing Tech
Online Spin, Dave Morgan - Thursday, January 14, 2016
Late last month, I wrote that one of the headlines we're certa ...