- Time For A Shakeout In Ad Tech?
Around the Net in Video, P.J. Bednarski - Friday, December 18, 2015
Probably because there are just too many of them, some ad te ...
- First Annual MarTech Advent Calendar: Terry Kawaja Briefly Mulls Humorous Video
MediaDailyNews, George Simpson - Thursday, December 17, 2015
For those who have stopped going to church yet still have increasing ...
- For Cross-Device ID-ing At Scale, Probabilistic Only Game in Town
Real-Time Daily, Steve Glanz - Thursday, December 17, 2015
As the market has come to realize the importance of communicating wit ...
- Ad Tech Firms And Publishers Impacted By European Privacy Law
Around the Net in Real-Time, Tobi Elkin - Thursday, December 17, 2015
The Wall Street Journal reports that a new European digital privacy l ...
- Sidecar Debuts New Technology That Brings Intent-Driven Audiences To Facebook Dynamic Product Ads
Around the Net in Real-Time, Tobi Elkin - Thursday, December 17, 2015
Sidecar, an e-commerce marketing technology that programmatically connects retailers' products to t ...
- The Truth Behind The Adtech, Martech Shotgun Wedding
MediaDailyNews, Simon Mansell - Thursday, December 17, 2015
Does social advertising use marketing techniques to convert, or is marketing payi ...
- Keep It Real -- Science's Lesson For Campaign Success
London Blog, Sean Hargrave - Tuesday, December 15, 2015
The latest analysis of this year's Christmas ads offers simple advice. Ma ...
- PowaTag Launches New Ad Tech To Encourage Sales
Mobile Marketing Daily, Ben Frederick - Monday, December 14, 2015
Powa Technologies, a London-based mobile payments company, announced new tech today th ...
- Report: Sources Say OpenX Is Looking For Suitors
Real-Time Daily, Tobi Elkin - Tuesday, December 15, 2015
Online ad exchange OpenX may be looking at options for sale ...
- Mediaocean On Acquisitions And Media Convergence in 2016
RTBlog, Tobi Elkin - Monday, December 14, 2015
RTBlog checked in with ad-tech software firm Mediaocean for thoughts on 201 ...
- Collective Splits Media And Tech Divisions, Lays Off 20% As Agencies Pull Back
Around the Net in Real-Time, Tobi Elkin - Friday, December 11, 2015
Here's AdExchanger's take on cuts at Collective which reports that the compa ...
- Factual Raises $35M In Series B Funding
Real-Time Daily, Tobi Elkin - Friday, December 11, 2015
Factual, the neutral data company, said Thursday that it raised $35 milli ...
- My Q&As On Evolving Advertising Landscape
Online Spin, Dave Morgan - Thursday, December 10, 2015
I was part of a panel on the "Evolving Advertising Landscape" ...
- My Programmatic Predictions For 2016
Real-Time Daily, Ben Plomion - Thursday, December 10, 2015
2015 was an amazing year for programmatic. What was once thought ...
- Videology's Scott Ferber: 2017 Is The Year for Programmatic TV Advertising
RTBlog, Tobi Elkin - Thursday, December 10, 2015
Scott Ferber is the hyper-kinetic chairman and CEO of Videology, a B ...
- Ad Tech Firms PubMatic & Turn Retrench
Around the Net in Real-Time, Tobi Elkin - Wednesday, December 9, 2015
Mumbrella reports on the layoffs at PubMatic and Turn spinning it as&nbs ...
- PubMatic Lays Off More Than 100, Plans To Refocus On Large Customers
Around the Net in Real-Time, Tobi Elkin - Wednesday, December 9, 2015
AdExchanger appears to have broken the news on Tuesday afternoon that sell-si ...
- What Do Layoffs At PubMatic And Other Ad-Tech Firms Mean?
RTBlog, Tobi Elkin - Wednesday, December 9, 2015
Layoffs at PubMatic came just a week after Turn announced layoffs ...
- Unilever Warns Against Using Tech For The Sake Of It
Around the Net In MAD London, Sean Hargrave - Monday, December 7, 2015
Unilever has been working closely with startups and agencies to bridge t ...
- Adform Raises $21.5M To Fund Global Expansion, Including U.S.
Real-Time Daily, Tobi Elkin - Monday, December 7, 2015
Copenhagen-based Adform has raised $21.5M to fund global growth of its independe ...
- Microsoft Hands Off More Of Its Business To AppNexus
Around the Net in Real-Time, Tobi Elkin - Thursday, December 3, 2015
Business Insider's spin on why Microsoft is pulling away from its ...
- Tracking The Shopper Experience: Q&A With Connexity's Craig Teich
MediaDailyNews, Charlene Weisler - Wednesday, December 2, 2015
Craig Teich, EVP global sales, Connexity, has a deep background in digit ...
- 4 Predictions For 2016: Centro's Kelly Wenzel Says System Consolidation Is A Must
RTBlog, Tobi Elkin - Thursday, December 3, 2015
Kelly Wenzel, chief marketing officer at Centro, a digital advertising technology fi ...
- AOL President Bob Lord Will Leave The Coompany
Around the Net in Real-Time, Tobi Elkin - Tuesday, December 1, 2015
The Wall Street Journal broke the news on Monday that AOL Preside ...
- Marketron Delivers Mobile Ads To Sinclair's TV Stations
Mobile Marketing Daily, Gavin O'Malley - Tuesday, December 1, 2015
Sinclair Broadcast Group has tapped Marketron to help monetize the mobile sit ...
- Undertone Acquired By Perion For $180M In Cash
Real-Time Daily, Tobi Elkin - Tuesday, December 1, 2015
Ad technology firm Undertone has been acquired by Perion, a publicly trad ...
- Patent Applied For Ad Device That Spots De-Bugging Requests
Around the Net in Video, P.J. Bednarski - Friday, November 27, 2015
The application, published on Patents Encyclopedia.com states that four Bay Area invento ...
- Value, The Most Important Part Of A Sales Pitch
Research Brief, Jack Loechner - Friday, November 27, 2015
81% of US executives surveyed say that the No.1 characteristic of high-performi ...
- MEC Has A 'Tonic' For Tech-Challenged Brands
MAD, Steve McClellan - Tuesday, November 24, 2015
The WPP media shop has created a UK-based unit that will he ...
- Yahoo Confirms Anti Ad-Blocking Trial
Around the Net In MAD London, Sean Hargrave - Monday, November 23, 2015
Yahoo has confirmed that it is experimenting with anti-ad blocking software ...