Around the Net
Is Snapchat Looking To Pick Up An Ad Tech Co.?
- Re/code, Friday, January 15, 2016 10:46 AM
Snapchat is reportedly sniffing around the ad tech space for a company that it can acquire to help automate its ad sales, according to Re/Code which cited multiple sources. Snapchat executives, according to the sources, have met with several ad tech firms including Beeswax, a startup that helps advertisers bid to target specific users, and Metamarkets, an analytics firm that specializes in programmatic buying. Snapchat declined to comment.
