Operative Media, Inc., on Wednesday announced a partnership and integration with SaaS provider Moat, Inc. to provide publishers a seamless way to account for viewability and invalid traffic as they
sell, traffic and bill on their inventory. The integration provides publishers significant efficiency, accuracy, and control of their ad quality. Until now, publishers have been transacting on
viewable inventory by combining information from several systems, according to a release. "Operative's integration with Moat pulls Moat Analytics for display and video across desktop and mobile
directly into the Operative system, providing analytics for every individual product and line item. As a result, publishers can now sell, optimize campaigns, and bill on viewability metrics within one
central hub."
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