Paris-based retargeting firm Criteo exceeded €1 billion (which, according to exchange rates, nets out at more than $1 billion) in revenue for the first time last year, according to its earning call today.
The company, which hereafter will report its earnings in dollars instead of euros, integrates with e-commerce sites to monitor activity and use that data to serve relevant ads.
Here are more numbers for 2015:-- Revenue ex-TAC (excluding traffic acquisition costs) for the 2015 fiscal year grew 59% year-over-year to €482 million.
-- In December, 47% of ex-TAC revenue came from mobile ads.
-- Client retention for Q4 was more than 90% in Q4 2015.
-- Last year, the company added 3,000 advertiser clients for a total of 10,000.
One big driver of growth is that the majority of advertisers that work with Criteo do so on a non-cap basis, as opposed to the traditional marketing spend determined by a budget set yearly, Criteo CEO Eric Eichmann told Real-Time Daily. Advertisers keep spending months after months with Criteo, Eichmann said, much like the dynamic with search or Google instead of what's typical for an ad-tech company.
He said the company will continue working on its dynamic creative platform and on a search product that's in the proof of concept stage.
For 2016, the company will focus on innovation, mid-market client expansion and growing in Asia.
Eichmann became CEO in December, after serving as president and COO. Previously, he was Criteo’s chief revenue officer.