Criteo Hit $1B in Revenue Last Year

Paris-based retargeting firm Criteo exceeded €1 billion (which, according to exchange rates, nets out at more than $1 billion) in revenue for the first time last year, according to its earning call today.

The company, which hereafter will report its earnings in dollars instead of euros, integrates with e-commerce sites to monitor activity and use that data to serve relevant ads.

Here are more numbers for 2015:

-- Revenue ex-TAC (excluding traffic acquisition costs) for the 2015 fiscal year grew 59% year-over-year to €482 million.

-- In December, 47% of ex-TAC revenue came from mobile ads.

-- Client retention for Q4 was more than 90% in Q4 2015.



-- Last year, the company added 3,000 advertiser clients for a total of 10,000.

One big driver of growth is that the majority of advertisers that work with Criteo do so on a non-cap basis, as opposed to the traditional marketing spend determined by a budget set yearly, Criteo CEO Eric Eichmann told Real-Time Daily. Advertisers keep spending months after months with Criteo, Eichmann said, much like the dynamic with search or Google instead of what's typical for an ad-tech company.

He said the company will continue working on its dynamic creative platform and on a search product that's in the proof of concept stage.

On the topic of ad blocking, Eichmann said it's good there's anindustrywide effort to consider what the ad environment should be like to engage users.

For 2016, the company will focus on innovation, mid-market client expansion and growing in Asia. 

Eichmann became CEO in December, after serving as president and COO. Previously, he was Criteo’s chief revenue officer.

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