- Marketing Technology Will Collapse The Digital-Ad Supply Chain
Online Spin, Dave Morgan - Thursday, January 28, 2016
I've written a couple of times recently about my views on t ...
- Ad Blocking Nearly As Prevalent On Mobile As Desktop
Around the Net In MAD London, Sean Hargrave - Wednesday, January 27, 2016
Ad blocking became almost as popular on mobile devices as on deskto ...
- Web Metrics Company Cedexis Raises $22 Million
Real-Time Daily, Felicia Greiff - Wednesday, January 27, 2016
Portland, Ore-based startup Cedexis has raised $22 million in Series B fund ...
- Forget About Man Vs. Machine, Programmatic Is Becoming More About Price Vs. Flexibility
RTBlog, Joe Mandese - Wednesday, January 27, 2016
A couple of stories breaking in the last couple of days ha ...
- Sky Invests In Programmatic Ad Tech Vendor, DataXu
Around the Net In MAD London, Sean Hargrave - Tuesday, January 26, 2016
Sky has invested $10 million (GBP7.0 million) in DataXu, a Boston-based softwa ...
- Rubicon Project, AdMore Partner To Push Programmatic TV Biz
MediaDailyNews, Wayne Friedman - Monday, January 25, 2016
Rubicon will used its Guaranteed Orders platform for programmatic TV advertising ...
- Is What's Good For Publishers Good For Consumers?
Publishers Daily, Steve Smith - Tuesday, January 26, 2016
Can publishers block the ad blockers and maintain their relationships with us ...
- Who Should Police Bad Ads?
Real-Time Daily, Steve Smith - Tuesday, January 26, 2016
With excessively intrusive, browser-choking ad clutter plaguing the Internet, who should ...
- The Fourth Industrial Revolution Might Cost You Your Job
Online Spin, Maarten Albarda - Monday, January 25, 2016
I have written frequently about the increasing threat that is marketing automatio ...
- How Do Service-Side Execs Cultivate Trust?
Real-Time Daily, Felicia Greiff - Wednesday, January 20, 2016
With a lack of clarity around how dollars are spent, how ...
- OpenX Racked Up $140M In Net Revenue In 2015
Around the Net in Real-Time, Tobi Elkin - Wednesday, January 20, 2016
TechCrunch put its spin on the financials of ad tech provider Open ...
- Marketing Tech Succeeds Because It's Not About Impressions
Online Spin, Cory Treffiletti - Wednesday, January 20, 2016
Dave Morgan wrote an insightful column last week about how ad te ...
- 4 Things I Saw At CES That Will Impact The Social Media Industry
Social Media Insider, Aaron Goldman - Wednesday, January 20, 2016
Usually what happens in Vegas stays in Vegas, but this time I ...
- Is Snapchat Looking To Pick Up An Ad Tech Co.?
Around the Net in Real-Time, Tobi Elkin - Friday, January 15, 2016
Snapchat is reportedly sniffing around the ad tech space for a compa ...
- Rocket Fuel Hires New CMO, Ups Programmatic TV Efforts
MediaDailyNews, Wayne Friedman - Thursday, January 14, 2016
Programmatic/ad tech company Rocket Fuel has hired a new chief marketing offic ...
- Why Ad Tech Should Worry About The Rise Of Marketing Tech
Online Spin, Dave Morgan - Thursday, January 14, 2016
Late last month, I wrote that one of the headlines we're certa ...
- Apple Strikes Off In-App Ad Blocker (Again)
Around the Net In MAD London, Sean Hargrave - Wednesday, January 13, 2016
Been Choice, an ad blocker whose fortunes have reflected the attitude ...
- Reaching People With A Life Saving Message
MAD, Jason Bier - Tuesday, January 12, 2016
The Federation for Internet Alerts (FIA) is one such organization unifying t ...
- The Big Challenges For Ad Tech In 2016 Are The Same As In 2015
Online Spin, Maarten Albarda - Monday, January 11, 2016
Last week, fellow Online Spinner Cory Treffiletti opined that the glass ...
- Adblockalypse Now - Why A New Consensus Is A Must For 2016
MAD London, Helen McRae - Friday, January 8, 2016
This year has to be the one where consumers switch off ...
- Embrace Your Shrinkage!
Online Spin, Ted McConnell - Thursday, January 7, 2016
For tech startup CEOs, something magical happens when the line starts ...
- The Big Truths Of Ad Tech (Let's Be Positive)
Online Spin, Cory Treffiletti - Wednesday, January 6, 2016
I just read a really great article from Jim Spanfeller, chairman emerit ...
- A Roundup of 2015's Most Significant Ad-Tech Acquisitions
Around the Net in Real-Time, Felicia Greiff - Wednesday, December 30, 2015
Verizon bought AOL for $4.4 billion; British agency conglomerate WPP bought Medialets a ...
- Lots Of Things Also DiDN'T Happen IN 2015
Around the Net in Video, P.J. Bednarski - Wednesday, December 30, 2015
13 big media guesses for 2015 that didn't quite come off. Lik ...
- Digital Media's Language Problem (Or, The Gap Between Brand Goals And Publisher Metrics)
Around the Net in Real-Time, Felicia Greiff - Tuesday, December 29, 2015
As cross-device usage increases, the Internet of Things accelerates and traditional med ...
- 7 Headlines We're Likely To See In 2016
Online Spin, Dave Morgan - Thursday, December 24, 2015
What will next year bring? I don't know, but I do ha ...
- Ad Tech Year In Review: The Rise Of Facebook Atlas, Ad Blocking & Industry Consolidation
Around the Net in Real-Time, Tobi Elkin - Thursday, December 17, 2015
The Drum looks at ad tech's year thusly: "The year in ...
- Ad Tech Firms Get Lean Through Layoffs
Around the Net in Real-Time, Tobi Elkin - Friday, December 18, 2015
The Wall Street Journal picked up AdExchanger's story on the meaning ...
- Time For A Shakeout In Ad Tech?
Around the Net in Video, P.J. Bednarski - Friday, December 18, 2015
Probably because there are just too many of them, some ad te ...
- First Annual MarTech Advent Calendar: Terry Kawaja Briefly Mulls Humorous Video
MediaDailyNews, George Simpson - Thursday, December 17, 2015
For those who have stopped going to church yet still have increasing ...