- Verify The Responsible -- Ban The Blockers
London Blog, Sean Hargrave - Friday, February 26, 2016
Ad Block Plus reveals that a 30% cut will get you i ...
- Wearable Sales: $14 Billion This Year, $34 Billion in 2020; Wrist Worn Devices Rule
Connected Thinking, Chuck Martin - Wednesday, February 24, 2016
While many Internet-connected wearable devices are hitting the market well into t ...
- Video Extra: AdBlock Plus Enters The Lion's Den
Mobile Insider, Steve Smith - Thursday, February 25, 2016
At this week's Programmatic Insider Summit, the exchange between AdBlock Plus a ...
- The Simplicity Imperative
Online Spin, Ted McConnell - Thursday, February 25, 2016
An industry association leader recently told me that the complexity of digit ...
- Snapchat Will Use Nielsen's Digital Ad Ratings
VidBlog, P.J. Bednarski - Thursday, February 25, 2016
It's Snapchat's first hook-up with a campaign ratings measurement from an outsi ...
- Programmatic Email Tools Put Individual Targeting In The Hands Of The Many, Not The Few
Email Insider Europe, Sean Hargrave - Wednesday, February 24, 2016
The latest automation technology is powerful and priced for companies of a ...
- Agility Over Security? Gartner Predicts Future Of Marketing IT
Email Marketing Daily, Jess Nelson - Wednesday, February 24, 2016
Some 90% of marketing cloud platforms will still lack a fully integrat ...
- Jon Lee Joins Atomized As CTO
MAD, Larissa Faw - Tuesday, February 23, 2016
Atomized has named Jon Lee as its first full-time Chief Technology Offic ...
- Three To Block Mobile Advertising
Around the Net In MAD London, Sean Hargrave - Friday, February 19, 2016
Three has struck a deal with ad blocking company Shine Technologies wi ...
- Can Marketing Tech Really Track The Entire Customer Journey?
Around the Net in Real-Time, Tobi Elkin - Friday, February 19, 2016
CIO asks this question as marketing has shifted from a primary foc ...
- Networks Could End Era Of Mobile Display Spray And Pray
London Blog, Sean Hargrave - Friday, February 19, 2016
Mobile ad blocking could soon be offered by the UK's largest netwo ...
- Why Ad Tech Talent Is Returning To Media Sales
Around the Net in Real-Time, Tobi Elkin - Thursday, February 18, 2016
In the wake of yesterday's story in the Journal about Publicis Grou ...
- Future Of Digital Marketing Supply Chain: Serving Consumers & Marketers, NOT Intermediaries
Online Spin, Dave Morgan - Thursday, February 18, 2016
Many folks in our industry believe that the digital marketing supply cha ...
- WPP's Sir Martin Sorrell Weighs In On The Impact Of Sluggish Economic Growth On the Ad Sector
Around the Net in Real-Time, Tobi Elkin - Wednesday, February 17, 2016
AdExchanger scores an exclusive interview with WPP's Sir Martin Sorrell who discuss ...
- Buying Technology In Today's Time
Email Insider, David Baker - Tuesday, February 16, 2016
Why is buying marketing technology so hard? Are you the decision-maker, influenc ...
- Operative Partners With Moat To Provide Publishers With Automated Inventory Management For Viewability
Around the Net in Real-Time, Tobi Elkin - Thursday, February 11, 2016
Operative Media, Inc., on Wednesday announced a partnership and integration with Sa ...
- Time Inc. Buys MySpace Parent Viant
Real-Time Daily, Tobi Elkin - Thursday, February 11, 2016
Time Inc. will acquire the assets of Viant Technology Inc., a fi ...
- Criteo Hit $1B in Revenue Last Year
Real-Time Daily, Felicia Greiff - Wednesday, February 10, 2016
Paris-based retargeting firm Criteo exceeded EUR1 billion (which, according to exchange rate ...
- The New SaaS: Software-as-a-Strategy
Real-Time Daily, Bryan Seltzer - Tuesday, February 9, 2016
Introducing technology to any industry makes companies smarter, saves time and mon ...
- Facebook Atlas Group Head Says Ad Blocking Down To Poor Experiences
Around the Net In MAD London, Sean Hargrave - Tuesday, February 9, 2016
Ad blocking is set to cost advertisers $41bn in paid-for ads th ...
- IBM May Not Be Ad Tech's "Sleeping Giant" For Much Longer
Around the Net in Real-Time, Tobi Elkin - Tuesday, February 9, 2016
Adweek reports that for the last several years, "IBM has been quiet ...
- Time To Block The Blockers -- What Have You Got To Lose?
London Blog, Sean Hargrave - Tuesday, February 9, 2016
Wired is taking a bold stance -- and it's time for quali ...
- Paramjeet Sanghera Joins Jellyfish As CTO
MAD, Larissa Faw - Monday, February 8, 2016
Sanghera joins Jellyfish from iCrossing, where he was svp technology since 200 ...
- From Procurement To Programmatic: Why Nobody Listens To You Anymore
MediaDailyNews, George Simpson - Thursday, February 4, 2016
I was stunned to read that a new survey by the Associati ...
- Can Twitter Compete In Ad Tech?
Around the Net in Real-Time, Tobi Elkin - Tuesday, February 2, 2016
AdExchanger considers whether Twitter has what it takes to compete in t ...
- Telenor Acquires Ad Tech Firm Tapad For $360M
Around the Net in Real-Time, Tobi Elkin - Monday, February 1, 2016
Techcrunch today reports that Norway-based Telenor announced it has acquired Tapad, ...
- Could 'Insourcing' Bridge The Ad Tech Gulf Between Brands And Agencies?
London Blog, Sean Hargrave - Friday, January 29, 2016
Marketing automation is prompting brands to rethink how they work with agencie ...
- The Unquantified Self: Advertising's Opt-in Challenge
Online Spin, Josh Engroff - Friday, January 29, 2016
Anyone with a strong interest in either tech startups or personal fitne ...
- Creative Comes To Tech And Media Agencies
Around the Net in Real-Time, Tobi Elkin - Thursday, January 28, 2016
AdExchanger reports on an interesting trend: that more tech and media agenci ...
- Marketing Technology Will Collapse The Digital-Ad Supply Chain
Online Spin, Dave Morgan - Thursday, January 28, 2016
I've written a couple of times recently about my views on t ...