AdExchanger scores an exclusive interview with WPP's Sir Martin Sorrell who discusses the impact slowing economic growth is having on the ad sector. Sorrell says: "Worldwide GDP growth is
low, certainly lower than pre-2008. We're seeing worldwide GDP growth levels at around 3.5%. I would call that the new normal. It will be likely to continue at that level. ...So we have low growth and
low inflation. Therefore clients have very little pricing power, which means they're very focused on cost cutting. Procurement and finance rule."
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