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WPP's Sir Martin Sorrell Weighs In On The Impact Of Sluggish Economic Growth On the Ad Sector

AdExchanger scores an exclusive interview with WPP's Sir Martin Sorrell who discusses the impact slowing economic growth is having on the ad sector. Sorrell says: "Worldwide GDP growth is low, certainly lower than pre-2008. We're seeing worldwide GDP growth levels at around 3.5%. I would call that the new normal. It will be likely to continue at that level. ...So we have low growth and low inflation. Therefore clients have very little pricing power, which means they're very focused on cost cutting. Procurement and finance rule."

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