In the wake of yesterday's story in the Journal about Publicis Groupe forming a training program for its employees in programmatic media buying, we noticed a related story, sort up, by Sarah Sluis in
about ad tech flowing back to publishers. Sluis notes that while ad tech has long poached talent from agencies and publishers, people with publishing backgrounds have been
returning to the media world recently. She reports: "Media companies are seeing an uptick in resumes from people with ad tech backgrounds. Plus, as companies have created programmatic roles,
they’ve staffed them with people who have experience in the ad tech world." She reports that CBS Interactive, Condé Nast, the Financial Times
, Hearst, The New York Times
and Meredith "all have programmatic leads who logged time in ad tech. Most were hired in the past year, and most of those in the past few months." This is a sign that publishers are trying hard,
credibly, to reinvent themselves.
Read the whole story at AdExchanger »