- Ad Blocking And The Free Web -- Time To Educate And Evolve
Real-Time Daily, Ben Alpren - Monday, May 2, 2016
For many publishers on the Web, particularly small ones, advertising revenue ...
- New Meaning To Glint In Your Eye
MediaDailyNews, George Simpson - Friday, April 29, 2016
Sony recently filed a patent for an ultra-smart contact lens with ...
- Why Booming Ad Tech M&A Is Bad News For IPOs
Real-Time Daily, Bill Wise - Friday, April 29, 2016
The ad tech market is seeing an uptick in big-name M&A transaction ...
- Marissa vs. Tim: Does Verizon's Interest in Yahoo All Come Down to an Old Google Standoff?
Around the Net in Real-Time, Tobi Elkin - Thursday, April 28, 2016
Now, as Yahoo sits on the block and with Verizon/AOL likely ...
- AppNexus Names AJ Kintner To Sales Post Ahead Of A New Buy-Side Offering
Real-Time Daily, Tobi Elkin - Thursday, April 28, 2016
AppNexus on Thursday named AJ Kintner to a high-ranking sales post ...
- Marketing Technology Industry Sees Growing Consolidation
Around the Net in Real-Time, Tobi Elkin - Wednesday, April 27, 2016
Contrary to popular opinion, based on Q1 2016 research from Luma Partner ...
- Three-Step Guide To Measuring TV's Cross-Channel Direct Response
MAD London, Mark Jackson - Wednesday, April 27, 2016
Measuring response to TV ads is more problematic in such a fragment ...
- Martech Is Closer To The C-Suite
Marketing Daily, Omari Matthew - Wednesday, April 27, 2016
Responding to the need for advertisers to find technology partners that c ...
- 3 Lessons Facebook Can Teach Ad-Tech Industry
Real-Time Daily, Victor Wong - Wednesday, April 27, 2016
It might sound obvious, but one of the best ways to ceme ...
- When Martech Eats Adtech: Data And Technology Are Not Enough
Real-Time Daily, Omari Matthew - Wednesday, April 27, 2016
During the OMMA SF panel “When Martech Eats Adtech”, Cory Treffiletti, CM ...
- Q1 Ad Tech M&A Deals Added Up To $2.4 Billion
Around the Net in Real-Time, Tobi Elkin - Friday, April 22, 2016
The Drum reports that Q1 2016 was the third-highest for ad tech/marte ...
- Google Wants In On The Linear And Addressable TV Market
Around the Net in Real-Time, Tobi Elkin - Thursday, April 21, 2016
AdExchanger reports on Google's TV ambitions. Specifically, the company wants a pie ...
- Ad Tech Is Broken -- Here's How Newsrooms Can Help Fix It
Around the Net in Real-Time, Tobi Elkin - Thursday, April 21, 2016
Poynter interviewed a developer at Salon who discussed ad -ech challenges. ...
- Media DIY: Honest Assessment Before Taking The Plunge
Real-Time Daily, Aidan Cardella - Thursday, April 21, 2016
Who doesn't admire the do-it-yourselfer? A DIYer has control of the projec ...
- BPA Worldwide Extends TAG Certification To AppNexus, Engage:BDR, GumGum And OpenX
Real-Time Daily, Tobi Elkin - Friday, April 22, 2016
BPA Worldwide on Thursday said it certified ad tech providers AppNexus, engage:BD ...
- Ad Blockers Prevent Sites From Working Properly, Study Finds
Around the Net In MAD London, Sean Hargrave - Wednesday, April 20, 2016
Ad blockers don't just block ads on the Internet -- they actual ...
- Standards, Measurement Top Challenges For New Ad-Tech Stack
Around the Net in Real-Time, Tobi Elkin - Wednesday, April 20, 2016
Changes in programmatic technology are shifting the landscape for the ad-tech stac ...
- Mobify Acquires Pathful For Machine Learning
Mobile Marketing Daily, Ben Frederick - Tuesday, April 19, 2016
Pathful analyzes large amounts of data to gain behavioral insights into custome ...
- Sovrn Completes Acquisition of U.K.-Based OnScroll, Enables European Expansion
Real-Time Daily, Tobi Elkin - Wednesday, April 20, 2016
Sovrn on Wednesday said it completed its acquisition of U.K.based OnScroll, whi ...
- History Shows That Walls Have A Way Of Coming Down
RTBlog, Tobi Elkin - Tuesday, April 19, 2016
Rocket Fuel CEO Randy Wootton has a point about history showing th ...
- Advertisers Need Help With Programmatic
Around the Net in Real-Time, Tobi Elkin - Monday, April 18, 2016
Research by RBC Capital Markets, finds that more than a quarter ...
- The Future Of Media Agencies In Today's Programmatic World
Real-Time Daily, Martin Brown - Sunday, April 17, 2016
The impetus is on mid-tier agencies to evolve their businesses to integra ...
- Yieldbot Names GroupM's Chris Copeland As President
Around the Net in Real-Time, Tobi Elkin - Tuesday, April 12, 2016
Ad-tech firm Yieldbot named Chris Copeland to the post of president. Copela ...
- MediaMath Creates A New Structure
Around the Net in Real-Time, Tobi Elkin - Tuesday, April 12, 2016
MediaMath is restructuring internally and replacing its single product architecture with ...
- Digitas' Chief Media Officer Will Start His Own Company
Around the Net in Real-Time, Tobi Elkin - Tuesday, April 12, 2016
DigitasLBi global chief media officer Baba Shetty is leaving the agency ...
- Search Guru Chris Copeland Steps In As Yieldbot President
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 12, 2016
One of the best known search and technology experts in the advertisi ...
- What I Learned From Trying To Innovate At 'NYT'
Around the Net in Real-Time, Tobi Elkin - Monday, April 11, 2016
An interesting read by a former New York Times executive. Writing ...
- FourthWall Media, Collective Deal: TV Segmentation First, Then Attribution
MediaDailyNews, Wayne Friedman - Friday, April 8, 2016
Programmatic and ad tech company Collective is licensing FourthWall Media cable ...
- Verizon + Yahoo? It's Not So Far-Fetched
RTBlog, Tobi Elkin - Monday, April 11, 2016
Last Thursday, Verizon signaled that it wants to acquire the beleaguered Yaho ...
- IBM Assesses Its Place In The Changing Marketing-Tech Landscape
Around the Net in Real-Time, Tobi Elkin - Friday, April 8, 2016
What's next for IBM after the news last week that it hir ...