- Q1 Ad Tech M&A Deals Added Up To $2.4 Billion
Around the Net in Real-Time, Tobi Elkin - Friday, April 22, 2016
The Drum reports that Q1 2016 was the third-highest for ad tech/marte ...
- Google Wants In On The Linear And Addressable TV Market
Around the Net in Real-Time, Tobi Elkin - Thursday, April 21, 2016
AdExchanger reports on Google's TV ambitions. Specifically, the company wants a pie ...
- Ad Tech Is Broken -- Here's How Newsrooms Can Help Fix It
Around the Net in Real-Time, Tobi Elkin - Thursday, April 21, 2016
Poynter interviewed a developer at Salon who discussed ad -ech challenges. ...
- Media DIY: Honest Assessment Before Taking The Plunge
Real-Time Daily, Aidan Cardella - Thursday, April 21, 2016
Who doesn't admire the do-it-yourselfer? A DIYer has control of the projec ...
- BPA Worldwide Extends TAG Certification To AppNexus, Engage:BDR, GumGum And OpenX
Real-Time Daily, Tobi Elkin - Friday, April 22, 2016
BPA Worldwide on Thursday said it certified ad tech providers AppNexus, engage:BD ...
- Ad Blockers Prevent Sites From Working Properly, Study Finds
Around the Net In MAD London, Sean Hargrave - Wednesday, April 20, 2016
Ad blockers don't just block ads on the Internet -- they actual ...
- Standards, Measurement Top Challenges For New Ad-Tech Stack
Around the Net in Real-Time, Tobi Elkin - Wednesday, April 20, 2016
Changes in programmatic technology are shifting the landscape for the ad-tech stac ...
- Mobify Acquires Pathful For Machine Learning
Mobile Marketing Daily, Ben Frederick - Tuesday, April 19, 2016
Pathful analyzes large amounts of data to gain behavioral insights into custome ...
- Sovrn Completes Acquisition of U.K.-Based OnScroll, Enables European Expansion
Real-Time Daily, Tobi Elkin - Wednesday, April 20, 2016
Sovrn on Wednesday said it completed its acquisition of U.K.based OnScroll, whi ...
- History Shows That Walls Have A Way Of Coming Down
RTBlog, Tobi Elkin - Tuesday, April 19, 2016
Rocket Fuel CEO Randy Wootton has a point about history showing th ...
- Advertisers Need Help With Programmatic
Around the Net in Real-Time, Tobi Elkin - Monday, April 18, 2016
Research by RBC Capital Markets, finds that more than a quarter ...
- The Future Of Media Agencies In Today's Programmatic World
Real-Time Daily, Martin Brown - Sunday, April 17, 2016
The impetus is on mid-tier agencies to evolve their businesses to integra ...
- Yieldbot Names GroupM's Chris Copeland As President
Around the Net in Real-Time, Tobi Elkin - Tuesday, April 12, 2016
Ad-tech firm Yieldbot named Chris Copeland to the post of president. Copela ...
- MediaMath Creates A New Structure
Around the Net in Real-Time, Tobi Elkin - Tuesday, April 12, 2016
MediaMath is restructuring internally and replacing its single product architecture with ...
- Digitas' Chief Media Officer Will Start His Own Company
Around the Net in Real-Time, Tobi Elkin - Tuesday, April 12, 2016
DigitasLBi global chief media officer Baba Shetty is leaving the agency ...
- Search Guru Chris Copeland Steps In As Yieldbot President
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 12, 2016
One of the best known search and technology experts in the advertisi ...
- What I Learned From Trying To Innovate At 'NYT'
Around the Net in Real-Time, Tobi Elkin - Monday, April 11, 2016
An interesting read by a former New York Times executive. Writing ...
- FourthWall Media, Collective Deal: TV Segmentation First, Then Attribution
MediaDailyNews, Wayne Friedman - Friday, April 8, 2016
Programmatic and ad tech company Collective is licensing FourthWall Media cable ...
- Verizon + Yahoo? It's Not So Far-Fetched
RTBlog, Tobi Elkin - Monday, April 11, 2016
Last Thursday, Verizon signaled that it wants to acquire the beleaguered Yaho ...
- IBM Assesses Its Place In The Changing Marketing-Tech Landscape
Around the Net in Real-Time, Tobi Elkin - Friday, April 8, 2016
What's next for IBM after the news last week that it hir ...
- How Yahoo Is Trying To Save Its Media Business
Around the Net in Real-Time, Tobi Elkin - Thursday, April 7, 2016
Amid the layoffs, Yahoo's executives insist that the paring down of i ...
- As Marketers Take Ad Tech In-House, Complexity Follows
Around the Net in Real-Time, Tobi Elkin - Wednesday, April 6, 2016
Apparently taking ad-tech functions in-house isn't all its cracked up to b ...
- Facebook's Philosophy On Building Advertising Solutions
Around the Net in Real-Time, Tobi Elkin - Wednesday, April 6, 2016
Writing in a Facebook for Business Post, the social network giant's vi ...
- Salesforce Buys 'Deep Learning' Startup MetaMind
Around the Net in Real-Time, Gavin O'Malley - Tuesday, April 5, 2016
Salesforce just acquired “deep learning” startup MetaMind. “Deep learning is a ty ...
- Brands Can Now Buy Facebook And Instagram Ads Through TubeMogul
Real-Time Daily, Felicia Greiff - Monday, April 4, 2016
TubeMogul got Facebook's seal of approval Thursday: a Facebook Marketing Partner ba ...
- How Oversized Ads Are Encouraging Ad Blocking
Around the Net in Real-Time, Tobi Elkin - Monday, March 28, 2016
The Wall Street Journal'sMike Shields reports on a growing concern that bloate ...
- Olapic Acquires Piqora, Expands Visual Marketing Capabilities
Social Media & Marketing Daily, Ben Frederick - Friday, March 25, 2016
Olapic, a marketing tech company that pulls images from social media ...
- Programmatic Was Supposed To Make Things Easier, Wasn't It?
Around the Net in Real-Time, Tobi Elkin - Friday, March 25, 2016
The Economist reports on concerns over ad fraud and fragmentation in t ...
- Exiting FTC Commissioner Julie Brill: 'Advertisers And Ad Networks Need To Provide More Usable Tools For Consumers'
Around the Net in Real-Time, Tobi Elkin - Thursday, March 24, 2016
AdExchanger's Ryan Joe landed an exclusive interview with the FTC's Julie Bri ...
- More On The Simplicity Imperative
Online Spin, Ted McConnell - Thursday, March 24, 2016
What does simplicity look like? We could argue all day, but may ...