- Now You Can Measure Your Ads On Facebook (Again)
MoBlog, Ben Frederick - Thursday, March 17, 2016
As you're probably well aware, attribution is the subtext of almost eve ...
- Why Marketers Should Learn To Love The Log-In
Real-Time Daily, Noah Jessop - Wednesday, March 16, 2016
"Another password for yet another site!?" we lament as consumers. While log- ...
- Taboola Bows Native Ad Product That Aims To Boost Publisher Revenue
Real-Time Daily, Tobi Elkin - Thursday, March 17, 2016
Taboola on Thursday launched Taboola Native, a native ad server that ...
- Agency And Marketing Pros Focus On More Technology
Research Brief, Jack Loechner - Thursday, March 17, 2016
According to a new report from EMarketer, marketing technology is getting great ...
- Beyond 'Transparency': Let's Talk About Accountability
RTBlog, Tobi Elkin - Thursday, March 17, 2016
Most people in the ad-tech universe are talking about transparency in o ...
- The Chat Bots Are Coming! The Chat Bots Are Coming!
Social Media Insider, Thom Forbes - Thursday, March 17, 2016
Some of our online discussions are about to be as artificially intellige ...
- Google Launches New Data Tools for Marketers
Around the Net in Real-Time, Tobi Elkin - Wednesday, March 16, 2016
Google is planning to launch a new set of data tools f ...
- How Online Advertising Is Starting To Look Like TV In The '60s
Online Spin, Cory Treffiletti - Wednesday, March 16, 2016
The online ad business in 2016 is starting to look like t ...
- AdBlock Plus Hints At New Model To Reward 'Content That Users Like'
Around the Net In MAD London, Sean Hargrave - Monday, March 14, 2016
In a move that could assuage some of the vitriol in t ...
- RBS CMO Warns Of Marketers Chasing Every Latest Trend And Tool
Around the Net In MAD London, Sean Hargrave - Friday, March 11, 2016
RBS CMO David Wheldon has cautioned marketers against jumping on every n ...
- Post Office CMO Says More Creativity Will Help Battle Against Ad Blockers
Around the Net In MAD London, Sean Hargrave - Thursday, March 10, 2016
Post Office CMO Pete Markey has told the ISBA conference that whi ...
- Trolling For Transparency, Media's Latest Buzzword
RTBlog, Tobi Elkin - Wednesday, March 9, 2016
We've been hearing and talking a lot about transparency in programmatic med ...
- Quantcast Execs Explain Why Marketers Should Embrace New Tech
Around the Net in Real-Time, Felicia Greiff - Wednesday, March 9, 2016
Quantcast’s CEO and co-founder, Konrad Feldman, and its Austalia/New Zealand managing directo ...
- Would Ad Tech Be Better Without The Vendors?
London Blog, Sean Hargrave - Wednesday, March 9, 2016
Marketers are often seen as not "getting" the latest tech. Perhaps so ...
- Disruption 101
Online Spin, Gord Hotchkiss - Tuesday, March 8, 2016
We Online Spinners are talking a lot about disruption. A quick lo ...
- CMOs/CTOs: Let's Have Lunch
Email Insider, David Baker - Monday, March 7, 2016
Some writers look at the glass half-empty and say that there ...
- Marketers Focus On Marketing Tech And Programmatic
Around the Net in Real-Time, Tobi Elkin - Friday, March 4, 2016
Research from Rocket Fuel via eMarketer indicates that marketers will place the ...
- Study Finds Only 40% Of Digital Buys Going To Working Media
Real-Time Daily, Joe Mandese - Friday, March 4, 2016
Despite current concerns surrounding transparency issues such as fraud, non-human traffic a ...
- GABBCON Bows Automated Linear Broadcast Cross-Device Standards For Audience Buying
RTBlog, Tobi Elkin - Friday, March 4, 2016
This week the Global Audience Based Buying Conference (GABBCON) gathered for i ...
- Parent Co. Of Ad Tech Firm Fyber To Acquire Ad Exchange Inneractive For $46M
Real-Time Daily, Tobi Elkin - Thursday, March 3, 2016
Mobile ad-tech provider Fyber on Thursday announced that its parent company, RN ...
- Sonobi Partners With Omnicom Media Group's Annalect
Around the Net in Real-Time, Tobi Elkin - Wednesday, March 2, 2016
Ad tech developer Sonobi on Tuesday said it will partner with Omnic ...
- Marketo CMO Thinks Ad Blocking Could Be A Good Thing
Around the Net in Real-Time, Tobi Elkin - Tuesday, March 1, 2016
ExchangeWire speaks to Sanjay Dholakia, CMO of Marketo about how ad blocki ...
- Who's Afraid of Ad Blocking?
RTBlog, Tobi Elkin - Tuesday, March 1, 2016
Who's afraid of ad blocking? I would hazard to guess, just abo ...
- Microsoft Launches Ads Inside Windows 10
Around the Net In Brand Marketing, Tanya Gazdik - Monday, February 29, 2016
Remember that "free" copy of Windows 10 that your laptop kept insisti ...
- Political Advertisers Should Spend More Time On Mobile
Mobile Marketing Daily, Ben Frederick - Friday, February 26, 2016
Between the outrageous moments in debates and the shifting ad-tech landscape, t ...
- Mar Tech IS Real -- But Hype Makes Real Mess
Real-Time Daily, Andrew Monfried - Monday, February 29, 2016
Suddenly, "ad tech" is a bad term, and a chorus stretching fr ...
- Verify The Responsible -- Ban The Blockers
London Blog, Sean Hargrave - Friday, February 26, 2016
Ad Block Plus reveals that a 30% cut will get you i ...
- Wearable Sales: $14 Billion This Year, $34 Billion in 2020; Wrist Worn Devices Rule
Connected Thinking, Chuck Martin - Wednesday, February 24, 2016
While many Internet-connected wearable devices are hitting the market well into t ...
- Video Extra: AdBlock Plus Enters The Lion's Den
Mobile Insider, Steve Smith - Thursday, February 25, 2016
At this week's Programmatic Insider Summit, the exchange between AdBlock Plus a ...
- The Simplicity Imperative
Online Spin, Ted McConnell - Thursday, February 25, 2016
An industry association leader recently told me that the complexity of digit ...