When Martech Eats Adtech: Data And Technology Are Not Enough

During the OMMA SF panel “When Martech Eats Adtech”, Cory Treffiletti, CMO, Oracle Data Cloud, noted that there is no substitute for the human component in strategizing a campaign. Being able to extract meaning from numbers is how marketers bring emotion to their ideas and further connect with their consumer base.  


Check the rest of this conversation and more at our OMMA San Francisco page here.  


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