One of the best known search and technology experts in the advertising industry and a former MediaPost Search Insider Summit Emcee took the helm at Yieldbot. Chris Copeland, former chief digital
officer at GroupM, a division of a WPP-owned media buying division for emerging technologies, stepped in as president at Yieldbot. He will focus on building Yieldbot’s business with traditional
brand advertisers and ecommerce.
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