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Search Guru Chris Copeland Steps In As Yieldbot President

One of the best known search and technology experts in the advertising industry and a former MediaPost Search Insider Summit Emcee took the helm at Yieldbot. Chris Copeland, former chief digital officer at GroupM, a division of a WPP-owned media buying division for emerging technologies, stepped in as president at Yieldbot. He will focus on building Yieldbot’s business with traditional brand advertisers and ecommerce.

Read the whole story at Wall Street Journal »

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