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Ad Tech Is Broken -- Here's How Newsrooms Can Help Fix It

  • Poynter, Thursday, April 21, 2016 9:36 AM
Poynter interviewed a developer at Salon who discussed ad -ech challenges. He said bad ads routinely go through ad servers that claim to run checks: "Considering just how many malicious or badly formed ads get through, it is pretty apparent they don't do much. The things that kill performance on a site aren't even the malicious ads. They are the broken ones," said Aram Zucker-Scharff.

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