Around the Net
Yieldbot Names GroupM's Chris Copeland As President
- Wall Street Journal, Tuesday, April 12, 2016 8:44 AM
Ad-tech firm Yieldbot named Chris Copeland to the post of president. Copeland was most recently chief digital officer at WPP's GroupM Next, which focuses on media buying on emerging digital platforms. Yieldbot aims to help Web publishers use data to sell more-targeted ads. Yieldbot works with Meredith Corp., Condé Nast, Vox Media, Time Inc. and Hearst Corp., among others.
