Tag results for "ad technology"
- The Future Of Media Agencies In Today's Programmatic World The impetus is on mid-tier agencies to evolve their businesses to integra ...
- Yieldbot Names GroupM's Chris Copeland As PresidentAd-tech firm Yieldbot named Chris Copeland to the post of president. Copela ...
- MediaMath Creates A New StructureMediaMath is restructuring internally and replacing its single product architecture with ...
- Digitas' Chief Media Officer Will Start His Own CompanyDigitasLBi global chief media officer Baba Shetty is leaving the agency ...
- Search Guru Chris Copeland Steps In As Yieldbot PresidentOne of the best known search and technology experts in the advertisi ...
- What I Learned From Trying To Innovate At 'NYT'An interesting read by a former New York Times executive. Writing ...
- FourthWall Media, Collective Deal: TV Segmentation First, Then AttributionProgrammatic and ad tech company Collective is licensing FourthWall Media cable ...
- Verizon + Yahoo? It's Not So Far-FetchedLast Thursday, Verizon signaled that it wants to acquire the beleaguered Yaho ...
- IBM Assesses Its Place In The Changing Marketing-Tech LandscapeWhat's next for IBM after the news last week that it hir ...
- How Yahoo Is Trying To Save Its Media BusinessAmid the layoffs, Yahoo's executives insist that the paring down of i ...
- As Marketers Take Ad Tech In-House, Complexity FollowsApparently taking ad-tech functions in-house isn't all its cracked up to b ...
- Facebook's Philosophy On Building Advertising SolutionsWriting in a Facebook for Business Post, the social network giant's vi ...
- Salesforce Buys 'Deep Learning' Startup MetaMindSalesforce just acquired “deep learning” startup MetaMind. “Deep learning is a ty ...
- Brands Can Now Buy Facebook And Instagram Ads Through TubeMogulTubeMogul got Facebook's seal of approval Thursday: a Facebook Marketing Partner ba ...
- How Oversized Ads Are Encouraging Ad BlockingThe Wall Street Journal'sMike Shields reports on a growing concern that bloate ...
- Olapic Acquires Piqora, Expands Visual Marketing CapabilitiesOlapic, a marketing tech company that pulls images from social media ...
- Programmatic Was Supposed To Make Things Easier, Wasn't It?The Economist reports on concerns over ad fraud and fragmentation in t ...
- Exiting FTC Commissioner Julie Brill: 'Advertisers And Ad Networks Need To Provide More Usable Tools For Consumers'AdExchanger's Ryan Joe landed an exclusive interview with the FTC's Julie Bri ...
- More On The Simplicity ImperativeWhat does simplicity look like? We could argue all day, but may ...
- The Media Business Is Mad BusinessIs becoming a publisher and platform -- a "platisher" -- the answ ...
- Drones, Robots And Connections: The New Innovations In The Internet Of Things The wide-ranging scope of the capabilities coming with The Internet of Thin ...
- Would Ad Tech Be Better Without The Vendors?Marketers are often seen as not "getting" the latest tech. Perhaps so ...
- Agency And Ad-Tech Talent Create A New HybridAdExchanger reports that more agencies are hiring people with experience in ...
- What Does AOL's Acquisition Of AlephD Mean? Q&A With ONE By AOL's Eldad PerskyAOL continues to buff up its ad-tech stack via acquisitions. ONE ...
- Almighty Leads The Way To A New Hybrid Model: Transparency, Ad-Tech Integration & DataNow here's something rather refreshing. Media agency vet Rob Griffin has stru ...
- Publishers And Ad Blockers Need To Talk About CompensationAd Blocking needs to be tackled by a dialogue with consumers ...
- Now You Can Measure Your Ads On Facebook (Again) As you're probably well aware, attribution is the subtext of almost eve ...
- Why Marketers Should Learn To Love The Log-In "Another password for yet another site!?" we lament as consumers. While log- ...
- Taboola Bows Native Ad Product That Aims To Boost Publisher RevenueTaboola on Thursday launched Taboola Native, a native ad server that ...
- Agency And Marketing Pros Focus On More TechnologyAccording to a new report from EMarketer, marketing technology is getting great ...
