- Facebook, Wednesday, April 6, 2016 9:54 AM
Writing in a Facebook for Business Post, the social network giant's vice president of monetization product marketing Matthew Idema shared its philosophy for
developing advertising products. Here are the goals: 1. Facebook wants to b
uild great experiences for people 2. Study consumer behaviors on the
platform 3. Help businesses connect with people organically. 99. Introduce new advertising solutions.Step 99? Huh? Idema says: "Steps 4 through 98? Those are pivots,
backtracks, failures and sometimes big leaps forward. They are focus groups with people and conversations with advertisers. They are A/B tests, polls and studies to determine if the product is
delivering real business value for different advertisers with different goals in different verticals in every corner of the world." Clever.
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