Tag results for "ad technology"
- Automation Accomplished, It's Time for the Creative RenaissancePay no mind to the suggestion that the programmatic revolution has le ...
- Most Ad Tech Buyers Manage DMPs InternallyA survey by Technology Business Research of 241 ad tech buyers fou ...
- News360 Extends NativeAI Platform With Native Advertising CapabilitiesNews360, a personalized news-discovery platform, announced new native advertising capabilities as ...
- Smart Home Products Moving To 50% Of Households By 2020Some homes will be getting smart and others won't. The latest foreca ...
- Opportunities Abound For Telcos To Jump Into Ad TechThe days of making money on traditional telecommunications have quickly faded. Digit ...
- Rubicon Project's Q1 Earnings Offer A Peek Into Ad Tech TaxRubicon Project had a strong Q1, growing overall advertising revenue by 2 ...
- Xaxis Hires Millennial Media Vet Bob Hammond As CTO To 'Corral Its Stack'WPP's programmatic unit Xaxis hired Millennial Media vet Bob Hammond as i ...
- Real-Time Data Layer Updates Audience Segments On The FlyQubit released a feature in its platform that creates a layer ...
- Publishers In Southeast Asia Can't Afford To Ignore ProgrammaticA report on ExchangeWire notes that while publishers in Southeast Asia recogni ...
- Ad Blocking And The Free Web -- Time To Educate And EvolveFor many publishers on the Web, particularly small ones, advertising revenue ...
- New Meaning To Glint In Your Eye Sony recently filed a patent for an ultra-smart contact lens with ...
- Why Booming Ad Tech M&A Is Bad News For IPOsThe ad tech market is seeing an uptick in big-name M&A transaction ...
- Marissa vs. Tim: Does Verizon's Interest in Yahoo All Come Down to an Old Google Standoff?Now, as Yahoo sits on the block and with Verizon/AOL likely ...
- AppNexus Names AJ Kintner To Sales Post Ahead Of A New Buy-Side OfferingAppNexus on Thursday named AJ Kintner to a high-ranking sales post ...
- Marketing Technology Industry Sees Growing Consolidation Contrary to popular opinion, based on Q1 2016 research from Luma Partner ...
- Three-Step Guide To Measuring TV's Cross-Channel Direct ResponseMeasuring response to TV ads is more problematic in such a fragment ...
- Martech Is Closer To The C-Suite Responding to the need for advertisers to find technology partners that c ...
- 3 Lessons Facebook Can Teach Ad-Tech IndustryIt might sound obvious, but one of the best ways to ceme ...
- When Martech Eats Adtech: Data And Technology Are Not EnoughDuring the OMMA SF panel “When Martech Eats Adtech”, Cory Treffiletti, CM ...
- Q1 Ad Tech M&A Deals Added Up To $2.4 BillionThe Drum reports that Q1 2016 was the third-highest for ad tech/marte ...
- Google Wants In On The Linear And Addressable TV MarketAdExchanger reports on Google's TV ambitions. Specifically, the company wants a pie ...
- Ad Tech Is Broken -- Here's How Newsrooms Can Help Fix ItPoynter interviewed a developer at Salon who discussed ad -ech challenges. ...
- Media DIY: Honest Assessment Before Taking The PlungeWho doesn't admire the do-it-yourselfer? A DIYer has control of the projec ...
- BPA Worldwide Extends TAG Certification To AppNexus, Engage:BDR, GumGum And OpenXBPA Worldwide on Thursday said it certified ad tech providers AppNexus, engage:BD ...
- Ad Blockers Prevent Sites From Working Properly, Study FindsAd blockers don't just block ads on the Internet -- they actual ...
- Standards, Measurement Top Challenges For New Ad-Tech Stack Changes in programmatic technology are shifting the landscape for the ad-tech stac ...
- Mobify Acquires Pathful For Machine LearningPathful analyzes large amounts of data to gain behavioral insights into custome ...
- Sovrn Completes Acquisition of U.K.-Based OnScroll, Enables European ExpansionSovrn on Wednesday said it completed its acquisition of U.K.based OnScroll, whi ...
- History Shows That Walls Have A Way Of Coming DownRocket Fuel CEO Randy Wootton has a point about history showing th ...
- Advertisers Need Help With ProgrammaticResearch by RBC Capital Markets, finds that more than a quarter ...
