Tag results for "ad technology"
- Google Launches DoubleClick Certified Marketing Partner ProgramGoogle on Wednesday announced the launch of the DoubleClick Certified Marketing Partn ...
- Programmatic Adoption By APAC Marketers Is On The RiseProgrammatic adoption by Asia Pacific (APAC) marketers is on the rise, accordi ...
- Rubicon Project Will Automate Japan's First Publisher Co-opGlobal advertising marketplace Rubicon Project on Friday said it will automate Japan ...
- How Publishers Can Handle The Hidden Costs Of 'Tech Taxes' As programmatic advertising reaches critical mass, the ad industry must now mo ...
- GroupM's Modi To Use Innovid Video Platform To Deliver Client ContentAs more attention and resources are being directed toward cross-device marketing campaign ...
- RIP FBX: Facebook Will Shut Down Its Desktop Retargeter In NovemberAdExchanger's take on the demise of the Facebook Exchange (FBX). Matt Idem ...
- TAG Sets Inventory Quality Guidelines, Trains 20+ Ad-Tech Cos. To ComplyThe Trustworthy Accountability Group (TAG) says more than 20 ad tech compani ...
- Google Eliminates Passwords, Begins Something NewGoogle and Microsoft have separately mapped out plans to eliminate traditional passwor ...
- Google Changes AdWords To Meet Mobile Demand, Expands Network ReachGoogle on Tuesday announced changes to AdWords that it hopes will he ...
- DoubleVerify Receives Fourth Consecutive Certification From Media Measurement Expert ABCAs the digital advertising industry battles ad fraud and blocking, ad-tech fi ...
- Facebook Will Shutter Facebook Exchange (FBX)Facebook on Wednesday said it will shut down Facebook Exchange (FBX), i ...
- Tackling The Transparency ChallengeWho hasn't tossed around the word "transparency" in the last day ...
- TAG Goes Full Steam Ahead With Its Anti-Fraud ProgramAdExchanger's take on the Trustworthy Accountability Group's (TAG) anti-fraud program after mo ...
- Matomy Media's MobFox Launches Mobile SDKMatomy Media Group announced the launch of a software development kit (SD ...
- Anti-Fraud Certification Launches With 30+ ParticipantsTrustworthy Accountability Group (TAG) on Monday announced that it's ready to impleme ...
- Ad, Marketing M&A Deals Up 6% In Q1PwC is out with its Q1 2016 U.S. Entertainment, Media And Communicatio ...
- 'Washington Post' Pushes Into Ad Tech With New High-Speed Ad ProductThe Washington Post hopes its new "Fuse" ad product will help w ...
- Why Programmatic Actually Matters To Brand MarketersMediaMath Global CMO Joanna O'Connell talks about the next generation of data-driv ...
- Rubicon Project Touts Global Launch Of Mobile Video Platform Global advertising exchange Rubicon Project on Thursday announced the launch of i ...
- Mediaocean Acquires Media-Planning Software Provider ColSpaceAd-tech software provider Mediaocean on Thursday announced its acquisition of ColSpace, ...
- OMMA Programmatic Panelists Offer Insight On How They Vet The VendorsWith so many marketing and ad-tech vendors in the marketplace, how ...
- AppNexus Strikes Back Against Google's Attempt To End Header BiddingAdExchanger reports that since Google opened up its ad server and broug ...
- Altitude Digital Adds Demand-Side Talent As Company Connects More Buyers Directly To Publishers Altitude Digital, a programmatic video platform for publishers, announced that Chris Coelh ...
- Dear Facebook, You're A Media Company Now. Start Acting Like OneMashable reports that while Facebook has always said it's a tech compan ...
- Univision Signs AOL For Programmatic Linear TVUnivision has a deal with the One by AOL initiative, a self-ser ...
- Google Prepares To Counter Ad Blockers, But Stumbling Blocks ExistGoogle is trying to figure out how to deal with ad blockin ...
- Bringing Tech Agility To Your Marketing Process A chat with Scott Brinker, whose new book, "Hacking Marketing," outlines h ...
- The Data Dilemma: How To Leverage Big Data To Deliver Big ResultsWith so much data being produced, and so many media companies relyi ...
- Convergence And The Power Of Data In Modern Marketing Columnist Josh Manion takes a look at how marketing technologies are convergi ...
- Programmatic Advertising Is Dead According To The CEO Of AppNexusIn a sponsored post for Ad Age, Brian O'Kelley, the CEO ...
