- Ad-Tech Execs On Why Dentsu Aegis' Majority Stake In Merkle Is A Smart Move
RTBlog, Tobi Elkin - Tuesday, August 9, 2016
Ad-tech executives say Dentsu Aegis' move to take a majority stake ...
- Ad Injection And Programmatic Move Into Podcasting
Around the Net in Real-Time, Tobi Elkin - Monday, August 8, 2016
RAIN News ponders whether ad injection and programmatic are good for podcastin ...
- Publishers Must Embrace Transition From Flash To HTML5 Before It's Too Late
Publishers Daily, Brian DeFrancesco - Friday, August 5, 2016
At one time, Adobe Flash powered nearly all of the ads ...
- Header Bidding Helps, But Google's DFP Remains An Obstacle
RTBlog, Tobi Elkin - Monday, August 8, 2016
Ad-tech firms continue to try to get around Google's DoubleClick for Publishe ...
- GoDaddy To Sponsor Live Streamed Native Ad
Around the Net in Video, P.J. Bednarski - Friday, August 5, 2016
SheKnows Media BlogHer Conference in LA this weekend will let five fema ...
- Rubicon Project's Stock Tanked After It Says It Was Late To Header BIdding
Around the Net in Real-Time, Tobi Elkin - Thursday, August 4, 2016
Rubicon Project saw its stock drop more than 30% in trading ...
- Yieldbot Raises $35 Million To Grow Online Ad Business
Around the Net in Real-Time, Tobi Elkin - Thursday, August 4, 2016
Online advertising firm Yieldbot has raised $35 million to grow its ...
- Sizmek Is Acquired By Vector Capital For $122M
Real-Time Daily, Tobi Elkin - Wednesday, August 3, 2016
Ad tech firm Sizmek is being acquired for $122 million by Vect ...
- Make Algorithms Accountable: Food For Thought
Around the Net in Real-Time, Tobi Elkin - Tuesday, August 2, 2016
In an op-ed for the New York Times, Pro Publica's Julia Angw ...
- Brave Raises $4.5 Million To Fuel Growth Of Ad-Blocking Browser
Around the Net in Real-Time, Tobi Elkin - Tuesday, August 2, 2016
Brave Software said it's raised $4.5 million to help grow its ad-blockin ...
- Blending Ad Technology And Marketing Technology = MadTech
Research Brief, Jack Loechner - Tuesday, August 2, 2016
47% of the practitioners surveyed said people-based marketing was extremely important, follow ...
- How Injected Ads Contribute To The Fraud Problem
RTBlog, Tobi Elkin - Tuesday, August 2, 2016
DoubleVerify CEO Wayne Gattinella explains how injected ads are harming the digit ...
- The Trade Desk Taps Walrus For Ad/Marketing Duties
MAD, Steve McClellan - Friday, July 29, 2016
Walrus will help The Trade Desk create a unified brand and devel ...
- 3 Ways Technology Will Make Stores Fun Again
Marketing Daily, Donnalyn Smith - Friday, July 29, 2016
Now what matters is how retailers will ramp up their store experien ...
- Sovrn And OpenX Land Top Spots For Q2 On Global Seller Trust Index
Real-Time Daily, Tobi Elkin - Monday, August 1, 2016
Sovrn and OpenX land at the top of Pixalate's Global Seller Tru ...
- Is the M&A Market In Ad Tech And Martech Heating Up A Bit?
RTBlog, Tobi Elkin - Monday, August 1, 2016
Digital video marketplace Teads said it's raised $47 million in new de ...
- Start-Up Market Is On The Bubble
MAD, Matt Berriman - Thursday, July 28, 2016
With the lessons of the 2000 dot-com crash still top of min ...
- Advertisers Can Now Buy Programmatic Ads To Target Kids Online
Around the Net in Real-Time, Tobi Elkin - Thursday, July 28, 2016
Rubicon Project has formed a partnership with "kid-safe" marketing platform SuperAwesome ...
- Succesful Senior Marketers Must Understand Marketing Tech
Around the Net in Real-Time, Tobi Elkin - Wednesday, July 27, 2016
More than 75% of U.S. senior marketers feel that understanding marketing technolo ...
- GumGum Launches AdBuilder, Enabling Agencies, Marketers To Create Customized Ads
Real-Time Daily, Tobi Elkin - Wednesday, July 27, 2016
Ad-tech firm GumGum on Wednesday announced the launch of AdBuilder, an onli ...
- What Does Verizon/AOL's Acquisition Of Yahoo Really Mean?
RTBlog, Tobi Elkin - Wednesday, July 27, 2016
After Verizon's $4.8 billion acquisition of Yahoo on Monday, speculation about wh ...
- YP Announces New 'Audience Cartography' Platform For Targeting And Attribution
Around the Net in Real-Time, Tobi Elkin - Tuesday, July 26, 2016
YP announced the release of its new location data visualization methodology, Audien ...
- Over Ice Or Straight Up? Ask Echo's Alexa
MAD, Larissa Faw - Friday, July 22, 2016
Working with Amazon, Patron is one of the first spirits brands ...
- The Ad-Tech Tax
Online Spin, Ted McConnell - Thursday, July 21, 2016
There is some research, and a lot of loose talk, about t ...
- Marketers' Biggest Challenge Is Quantifying ROI
Real-Time Daily, Philip Rosenstein - Thursday, July 21, 2016
In our increasingly digital-first world, 78% of U.S. marketers point to understandi ...
- Will Latest ANA Report Mean More Advertisers Trying To Take Programmatic In-House?
RTBlog, Tobi Elkin - Tuesday, July 19, 2016
With the Association of National Advertisers' (ANA) set of guidelines on agen ...
- Adstream Accquires Dubsat, Aims To Grow Footprint In Creative Asset Management
Real-Time Daily, Tobi Elkin - Monday, July 18, 2016
Adstream, a cloud-based platform for managing creative assets, on Monday announced ...
- DoubleVerify Launches Media Authentication Tools
Real-Time Daily, Tobi Elkin - Monday, July 18, 2016
Aiming to increase the transparency and performance of video and display advertisi ...
- Is The Rocket Ship Leaking Fuel?
RTBlog, Tobi Elkin - Monday, July 18, 2016
BMO Capital Markets has dropped coverage of Rocket Fuel, while other fir ...
- Programmatic Is Problematic As UK Viewability Plummets To 47%
London Blog, Sean Hargrave - Thursday, July 14, 2016
That means ads have a less than a 50:50 chance of ev ...