Tag results for "ad technology"
- Kiosked Debuts Programmatically Traded Panorama Ad Unit For MobileAd-tech firm Kiosked on Monday launched a programmatically traded 360-degree panorama ...
- What Does Microsoft's Pricey Acquisition Of LinkedIn Mean?Is Microsoft's acquisition of LinkedIn a data play? An identity play? ...
- More High Level Departures At Rubicon Project In EuropeRubicon Project has confirmed with The Drum that its European head Oliv ...
- Collective Closes $34M Funding Round With Ad-Tech Reporting Solution Collective, a data-driven programmatic ad-tech firm, announced that it closed a $ ...
- Oligopolies That Delight And ConfoundWhen it comes to word pairings, "oligopoly" and "delightful" are not ...
- Is 'Programmatic' Becoming A Dirty Word?Snapchat's recent move to open its platform to third-party advertisers with ...
- IBM Finally Reveals Why It Bought The Weather Company People are still talking about IBM Corp.'s 2015 acquisition of The Weath ...
- Facebook Is Building A Global Brand Partner Team For Atlas Facebook is creating a “global brand partner” team to help promote i ...
- Verizon Users Want To Continue Privacy Battle With Turn In CourtTwo New York residents who brought a privacy lawsuit against Turn a ...
- How Agencies Can Overcome Millennial Turnover TrendsThe ad tech industry has a bad case of automation fever. Don ...
- Adform Adds Two Former Rubicon Project Execs To Expand Global ReachAd-tech firm Adform on Thursday said it hired two former Rubicon Proje ...
- AOL Promotes Tim Mahlman To President, AOL Platforms AOL on Wednesday promoted Tim Mahlman to president, AOL Platforms, where ...
- What Is Predictive Modeling -- And Why Should Publishers Take Notice?At the recent Modern Marketing Summit, I moderated a panel, "Know T ...
- Criteo Says Rival SteelHouse Ran A 'Counterfeit Click Fraud Scheme'"Criteo, the France-based ad tech company, filed a lawsuit on Monday th ...
- Criteo Sues SteelHouseAd tech company Criteo, which engages in retargeting, has sued rival SteelHou ...
- Transparent Media Partners Offers Free Programmatic Media Assessment To MarketersTransparent Media Partners, a marketing technology consultancy, said it will offer complimenta ...
- Centro Expands On-Demand Service Relationships With Large Agencies Looking to service its agency clients more directly and efficiently, ad-tech softwa ...
- The Rise Of The Anti-Ad BlockersTech firms are selling software designed to counteract the impact of ...
- AppNexus Expands Global Partnership With Microsoft To Include Video Advertising Ad-tech provider AppNexus on Thursday announced an expanded global technology partnership wi ...
- Two-Thirds of SMBs Invest In Automation To Help Nurture Leads According to research from Salesfusion, more than two-thirds of B2B marketers ...
- Rubicon Project Teams With Global Publishers To Offer Advertisers Greater Access To Summer Olympics FansAs the drumroll to the 2016 Summer Olympic Games grows louder, Rubic ...
- Survey Finds 90% Of People Skip Pre-Roll Video AdsAd-tech firm Mirriad finds 90% of people skip pre-roll ads appearing ahe ...
- AOL Partners With Rogers Media To Form Programmatic TV Marketplace In CanadaAOL on Wednesday announced a partnership with Rogers Media to create ...
- Unruly Partners With AppNexus To Bring Together Buyers And Sellers Of Viewable Outstream Video InventoryVideo ad tech company Unruly and AppNexus on Tuesday announced a partnersh ...
- Everyone Wants Multitouch Attribution. Now What?Overall awareness of multitouch attribution is fairly high, but hurdles remain ...
- Why China Is The Most Interesting Programmatic Ads MarketChina, with its "great wall of closed-off infrastructure and lack of opennes ...
- Jon Mandel Of Dogsled Enterprises On What's Overblown In Ad AutomationInteresting interview with Jon Mandel, Chairman of Dogsled Enterprises, who shares wi ...
- Standards For Auction Pricing Are Needed. What's The Answer?Programmatic approaches to media are quickly becoming the norm. Yet auction prici ...
- B2B Firms Turn To Marketing Tech To Lure CustomersSome 71% of B2B executives have invested or already invested in ...
- Oracle And Edmunds.com Launch Exclusive Data RelationshipOracle Data Cloud and Edmunds.com announced that Edmunds' car-shopper data will ...
