Tag results for "ad technology"
- The Ad-Tech TaxThere is some research, and a lot of loose talk, about t ...
- Marketers' Biggest Challenge Is Quantifying ROIIn our increasingly digital-first world, 78% of U.S. marketers point to understandi ...
- Will Latest ANA Report Mean More Advertisers Trying To Take Programmatic In-House?With the Association of National Advertisers' (ANA) set of guidelines on agen ...
- Adstream Accquires Dubsat, Aims To Grow Footprint In Creative Asset ManagementAdstream, a cloud-based platform for managing creative assets, on Monday announced ...
- DoubleVerify Launches Media Authentication ToolsAiming to increase the transparency and performance of video and display advertisi ...
- Is The Rocket Ship Leaking Fuel?BMO Capital Markets has dropped coverage of Rocket Fuel, while other fir ...
- Programmatic Is Problematic As UK Viewability Plummets To 47%That means ads have a less than a 50:50 chance of ev ...
- Can the New Advertising Currency 'Time-Spent' Change Ad Tech?Engagement is at the center of a new movement in digital advertisi ...
- New Ourdata Gives Ad Blocker Profit To ConsumersOurdata, just launching this week, figures a lot of firms are maki ...
- AdsWizz Launches Podcast Marketplace PodWaveThe marketplace will allow premium publishers access to ad content, and advertise ...
- Genesis Media, Heads Music Strike Data AllianceThe non-exclusive deal lets Heads label's artists, including Wyclef Jean, have acce ...
- Are Marketers Asking The Wrong Questions About Programmatic? Marketers today may be asking the wrong questions of programmatic, and ri ...
- White Ops Receives MRC Accreditation For Detecting Invalid Traffic WhiteOps, a provider of cybersecurity services for the detection of online frau ...
- Google's Adding New Ways To Track You For AdsGoogle keeps a vast amount of user data it tracks in silo ...
- Retailers May Take Individual Targeting In-HouseWhy is it, when individual targeting is the goal, ad exchanges, DS ...
- At Cannes, Ad Industry Confronts Rise Of FacebookIn his Mediator column, The New York Times' Jim Rutenberg says ...
- LinkedIn Launches Programmatic BuyingLinkedIn on Tuesday announced the launch of programmatic buying to make ...
- Artificial Intelligence Has A White-Guy ProblemWriting in The New York Times, Kate Crawford, principal researcher at Microsof ...
- Ad Block Plus Suffers Defeat Over Business ModelOne of the most popular ad-blocking browser extensions, Adblock Plus, has suffer ...
- More Uncertainty LIkely -- But Is There Upside To U.K.'s Exit From The E.U.?Get ready -- this may hurt a lot. The U.K., the bigge ...
- SpotX Expands In The Nordics, Opens Office In SwedenSpotX has opened an office in Sweden to focus on growth ...
- Advertising Isn't Dead, But The Market Is ChangingAll advertising isn’t dead -- just bad advertising. That was the conclusi ...
- Email Marketing Software A Must-HaveThe marketing technology in highest demand is email software, according to ...
- Kiosked And MEC Debut Programmatic Virtual Reality Campaign In APACAdvertising automation platform Kiosked, media agency MEC, and Hong Kong Airlines relea ...
- One-To-One Programmatic Technology To Revolutionise Email As It Did DisplayEvery day, our email inboxes are flooded with hundreds of new emai ...
- Fears Of Facebook And Google Ad Dominance Hang Over Cannes, Says AOL Chief Tim ArmstrongThe growing dominance of Google and Facebook in the online ad mark ...
- Ad Blocking In The U.S. Projected To Rise By Double Digits In 2016In its first forecast on ad-blocking rates in the U.S., eMarketer project ...
- OpenX Expands West Coast Presence, Opens New Digs In Culver CityAd tech provider OpenX announced an expansion of its West Coast presenc ...
- Marketers Want Technology Search To Be Like Online Dating Match Some 82% of B2B marketers prefer to research technology from vendors ...
- Unruly To The Rescue Of The Vertically ChallengedUnruly ad tech research shows strong and growing distaste for horizontal vid ...
