Tag results for "ad technology"
- Teads Expands Sales Leadership Team In APACOutstream video ad provider Teads announced two key hires as it ste ...
- Research from The Drum And The Trade Desk Finds Pogrammatic Video Set To RiseProgrammatic spend on video is set to rise over the next yea ...
- Data Beyond Programmatic: Fuel For Martech/Ad Tech ConvergenceThe data-management platform (DMP) has proven to be an effective technology f ...
- Header Bidding: Value Affirmed, What's Next?With header bidding's innovation story in its infancy, it isn't going anywhe ...
- Goodway Group Appoints John Merryman CTO In A Newly Created RoleProgrammatic media services firm Goodway Group on Tuesday announced it named Jo ...
- Ad Tech Journeyman Lands As CMO Of Smart AdServerSmart AdServer, a provider of publisher-focused ad-tech services, on Tuesday named marketi ...
- TubeMogul Shares Dip More Than 20% After Earnings, Forecast Disappoint TubeMogul shares plummeted more than 20% in late trading on Monday aft ...
- Ad-Tech Execs On Why Dentsu Aegis' Majority Stake In Merkle Is A Smart MoveAd-tech executives say Dentsu Aegis' move to take a majority stake ...
- Ad Injection And Programmatic Move Into PodcastingRAIN News ponders whether ad injection and programmatic are good for podcastin ...
- Publishers Must Embrace Transition From Flash To HTML5 Before It's Too LateAt one time, Adobe Flash powered nearly all of the ads ...
- Header Bidding Helps, But Google's DFP Remains An ObstacleAd-tech firms continue to try to get around Google's DoubleClick for Publishe ...
- GoDaddy To Sponsor Live Streamed Native AdSheKnows Media BlogHer Conference in LA this weekend will let five fema ...
- Rubicon Project's Stock Tanked After It Says It Was Late To Header BIddingRubicon Project saw its stock drop more than 30% in trading ...
- Yieldbot Raises $35 Million To Grow Online Ad BusinessOnline advertising firm Yieldbot has raised $35 million to grow its ...
- Sizmek Is Acquired By Vector Capital For $122MAd tech firm Sizmek is being acquired for $122 million by Vect ...
- Make Algorithms Accountable: Food For ThoughtIn an op-ed for the New York Times, Pro Publica's Julia Angw ...
- Brave Raises $4.5 Million To Fuel Growth Of Ad-Blocking BrowserBrave Software said it's raised $4.5 million to help grow its ad-blockin ...
- Blending Ad Technology And Marketing Technology = MadTech47% of the practitioners surveyed said people-based marketing was extremely important, follow ...
- How Injected Ads Contribute To The Fraud ProblemDoubleVerify CEO Wayne Gattinella explains how injected ads are harming the digit ...
- The Trade Desk Taps Walrus For Ad/Marketing DutiesWalrus will help The Trade Desk create a unified brand and devel ...
- 3 Ways Technology Will Make Stores Fun AgainNow what matters is how retailers will ramp up their store experien ...
- Sovrn And OpenX Land Top Spots For Q2 On Global Seller Trust Index Sovrn and OpenX land at the top of Pixalate's Global Seller Tru ...
- Is the M&A Market In Ad Tech And Martech Heating Up A Bit?Digital video marketplace Teads said it's raised $47 million in new de ...
- Start-Up Market Is On The Bubble With the lessons of the 2000 dot-com crash still top of min ...
- Advertisers Can Now Buy Programmatic Ads To Target Kids OnlineRubicon Project has formed a partnership with "kid-safe" marketing platform SuperAwesome ...
- Succesful Senior Marketers Must Understand Marketing TechMore than 75% of U.S. senior marketers feel that understanding marketing technolo ...
- GumGum Launches AdBuilder, Enabling Agencies, Marketers To Create Customized AdsAd-tech firm GumGum on Wednesday announced the launch of AdBuilder, an onli ...
- What Does Verizon/AOL's Acquisition Of Yahoo Really Mean?After Verizon's $4.8 billion acquisition of Yahoo on Monday, speculation about wh ...
- YP Announces New 'Audience Cartography' Platform For Targeting And AttributionYP announced the release of its new location data visualization methodology, Audien ...
- Over Ice Or Straight Up? Ask Echo's AlexaWorking with Amazon, Patron is one of the first spirits brands ...
