Tag results for "ad technology"
- Facebook Pushes Advertisers to Speed Up Their Mobile SitesFacebook wants advertisers to speed up their mobile Web sites and pla ...
- 98 Personal Data Points That Facebook Uses To Target Ads To YouCaitlin Dewey's report in the Washington Post reminds us that Facebook kno ...
- Will Your Brogrammer Start a Skunkworks that Bricks Your Phone? CIMM's Lexicon 3.0 UpdateSix years and over 1,000 terms after its original release, CIMM's med ...
- What's Half An Ad Worth? Pre-Bid Viewability Solutions Help Marketers Find OutNon-viewable ads are unacceptable. That's why the Interactive Ad Bureau UK pla ...
- Why SMB Marketers Value Flexibility In Marketing TechnologySMB marketers value flexibility when it comes to marketing technology, which ...
- Nativo Opens London Office, Appoints Managing DirectorNative ad-tech platform Nativo has expanded into Europe, opening an office ...
- Advertisers: Take A Page, Or A Listen, From PandoraPandora's Sponsored Listening ad program, which launched last year, is an interesti ...
- Flipboard Launches Private Marketplace, Selects Rubicon Project To Automate Buying Of Mobile Ad InventoryFlipboard, a platform for consumers to aggregate news stories, images, and vide ...
- Sizmek And Fuisz Partner To Enhance Object-Recognition Technology Within Video AdvertisingInteractive video provider Fuisz has partnered with ad platform Sizmek to enab ...
- The Trade Desk Names Mark Kirschner Chief Marketing OfficerThe Trade Desk, Inc. on Monday appointed Mark Kirschner chief marketing offic ...
- AppNexus Appoints Gabriel Weintraub Chief EconomistAd-tech firm AppNexus on Monday announced it had appointed Gabriel Weintraub chi ...
- Ad-Tech Execs Weigh In On Facebook's Entry Into Header BiddingFacebook's entry into header bidding means different things for stakeholders in t ...
- Unpacking The Trade Desk's S-1 FilingOn its blog, ThomVest Ventures attempts to interpret and explain The Tra ...
- Marketing Tech Over Ad TechThe Wall Street Journal reports that startups are increasingly having trouble raisi ...
- Marketing Technology Will Collapse The Digital-Ad Supply ChainI've written a couple of times recently about my views on t ...
- What Comes After Ad Blocking? A Call To CreativityDuring a panel on ad blocking at MediaPost's Programmatic Insider Summit, agen ...
- Magnetic Names Paul Phillips Chief Data OfficerMarketing technology firm Magnetic on Wednesday named Paul Phillips its chief da ...
- JICWEBS Names BPA Worldwide Ad Fraud Verification ProviderBPA Worldwide on Wednesday announced that the Joint Industry Committee for W ...
- Ad Tech In 2020Tim Whitfield, director of technical operations at GroupM, concludes his multi-part seri ...
- Header Bidding Vs. Google's First Look The Drum takes a look at header bidding, which it says h ...
- It's RIP For Supply-Side Platforms And Here's WhyScott Braley, general manager of advertising platforms at Ooyala, writes in ExchangeWi ...
- Can Brandtech Save Adtech?Adtech is IBM in 1984. Brandtech is Apple. The good news ...
- 'If You're Not Learning Programmatic, You Won't Have A Job In The Next Two Years'At the Programmatic Insider Summit in Lake Tahoe, there are many sma ...
- AppNexus Launches Programmatic Marketplace Transparency ToolsAd-tech firm AppNexus has announced the launch of Advanced Deal Metrics a ...
- The Trade Desk Files Paperwork To Go PublicThe Trade Desk is one step closer to going public. The compa ...
- Facebook Locked Into Cat-And-Mouse Game With Ad BlockersBusiness Insider reports on the ping pong volley that's occuring between Facebo ...
- Xaxis Ad Labs Says Data Helps Inform Creative MessagingMost people in ad-tech land have heard of Xaxis, WPP's programmatic med ...
- Ping Pong For Good: Ad Tech And Ad Agencies Raise Funds For CharityMore than 230 ad-tech and ad-agency professionals participated in the "Battle ...
- In-Browser Viewability Can Move Advertising Away From Legacy Of WasteWith a clear definition of a viewable impression in hand, it's ti ...
- Magnetic's 'Madtech' Sits At The Confluence Of Ad Tech And MartechMagnetic is a company that provides an enterprise marketing platform with med ...
