The Trade Desk Files Paperwork To Go Public

The Trade Desk completed its S-1 filing with the U.S. Securities and Exchange Commission late Monday. The filing indicates that the demand-side platform  (DSP) plans to go public.  The company aims to raise $86.3 million in the initial public offering (IPO).

The company reported 2015 revenue of $113.8 million, on gross billings of $530 million. Earnings before income tax for the year was $39.2 million, according to the S-1. Revenue for the first six months of 2016 was $77.6 million, pointing to a growth rate of 83% for the first half of this year. In 2015, The Trade Desk grew its client base, expanding from 258 clients to 389.

The filing indicated that The Trade Desk has diversified its buying capability since its 2011 founding, when 100% of gross spend went to display advertising. In 2015, that number declined to 57%, with 43% allocated to mobile, video, and social channels.

The Trade Desk is reportedly testing programmatic native and integrating with supply sources.



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