Tag results for "ad technology"
- Google And AppNexus Say They're Not Involved With Adblock Plus' Plans To Sell AdsYahoo News reported that Google and AppNexus won't be part of Adblo ...
- VisualDNA Launches Personality-Based Audience TargetingVisualDNA, a marketing technology company that combines the science of psychology wi ...
- IPG Mediabrands, Innovid Form Pact To Develop Video Tech ProductsThe alliance is designed to help Mediabrands' clients (some of which a ...
- Liquid Rebrands As PCH/Media, Pushes Ad Tech's Tie With Parent CompanyPublishers Clearing House (PCH), best known for its surprise sweepstakes prizes, h ...
- Programmatic Spend Up, Trust DownDespite the ongoing increase in media spend invested using ad tech, t ...
- Beeswax Raises $11M For Customizable Ad TechStartup Beeswax, founded by three former Google ad executives, has raised $ ...
- More Publishers Embrace Header Bidding, Digital Sales Teams EndureMore publishers are adopingt header bidding, technology that's designed to help th ...
- Repair The Roof When The Sun Is ShiningHome repair and marketing automation are contextually similar. They are both jo ...
- Did Viewability Just Kill The Romance Between Ad Tech And Digital Marketing?Digital marketers are raising question marks against ad tech. They're loving programmati ...
- PubMatic Launches SEVEN, Revenue Management PlatformAd-tech firm PubMatic announced the launch of SEVEN, a revenue management platfo ...
- Teads Acquires Brainient, Video and Dynamic Creative Optimization Co. Video advertising marketplace firm Teads announced the acquisition of Brainient, a Briti ...
- A Chat With AppNexus Chief Economist Gabriel WeintraubChief Economist is a hefty title and one that ad tech/martech stakeholde ...
- Clypd Appoints Henry Rivero GM Of Europe To Help Expand Its Global PresenceClypd, an audience-based sales platform for TV advertising, announced the appointment ...
- What Marketers Can Learn From The Cautionary Tale Of Criteo Vs. SteelHouseYou've probably heard the news: France-based Criteo and rival U.S. firm SteelHou ...
- Unruly Dives Into Emotional Intelligence Metrics With New Digital Marketing ToolVideo ad-tech company Unruly on Thursday announced partnerships with Nielsen, Affectiva, Moodage ...
- Quantcast Names Keith Lorizio VP Of North America SalesQuantcast, an ad tech company, announced the appointment of Keith Lorizio ...
- The Trade Desk's S-1 Reveals Projected ValuationThe Trade Desk filed an amended S-1 this week that reveals ...
- OpenX And MediaMath Partner To Put Header Bidding To The TestOpenX and MediaMath partnered to put header bidding to the test f ...
- AdTech Firm Ogury Raises $15 Million Series B Led By Idinvest PartnersLondon ad tech firm Ogury has raised $15 million in a Seri ...
- SimilarWeb Appoints Chief Commercial OfficerSimilarWeb on Wednesday announced the appointment of Carla Bourque as chief commerci ...
- Adsquare Launches Private Marketplace For Mobile Audience Data Mobile data exchange adsquare announced the launch of a private marketplace (PM ...
- Ooyala Releases New Version Of Ooyala Pulse, Combines Ad Server, Programmatic PlatformAd-tech firm Ooyala released a new version of its Ooyala Pulse th ...
- Sorry, Folks: Blame It On EdJust when you thought it was safe to assume I'd be movi ...
- Fyber Appoints Rujul Patel SVP Of Global Developer RelationsFyber, a mobile advertising technology company, has appointed ad-tech veteran Rujul Pat ...
- Cuebiq Names Lauren McGrath VP Of Revenue Development, ResearchLocation intelligence firm Cuebiq appointed Lauren McGrath vice president of revenue developme ...
- With Q4 In View, What's Facebook's Impact On Header Bidding?Now that the Labor Day holiday is behind us and summer's ...
- Rubicon Project Announces Guaranteed Private MarketplacesRubicon Project has used its UK Automation Summit to announce the laun ...
- Rubicon Aims To Break Down Divide Between Programmatic And Direct Buying Rubicon Project announced the launch of Guaranteed PMPs (private marketplaces) at i ...
- A Q & A With The Trade Desk's New CMO Mark KirschnerThe Trade Desk named Mark Kirschner to the role of CMO earli ...
- Brain Drain: Ad Tech/Martech's Hunt For TalentAs the Labor Day weekend zooms into view -- okay, it's he ...
