Tag results for "ad technology"
- The Ad-Tech TaxThere is some research, and a lot of loose talk, about t ...
- New Formats, Standards Straining Bounds Of Cloud Infrastructure The advertising ecosystem has evolved rapidly in a really short period ...
- News Corp. Injects Cash Into AppNexus As IPO Drumbeat Grows LouderNews Corp announced a $10 million investment in AppNexus. And with tha ...
- News Corp., Yahoo Japan Invest In AppNexusAd tech firm AppNexus just raised $31 million in fresh funding fr ...
- AppNexus Announces Availability Of LinkedIn Display InventoryAd-tech firm AppNexus said LinkedIn display inventory is now available through i ...
- Microsoft Ignite: How Algorithms, The Cloud, IoT And Data Are Changing Cloud ComputingAlgorithms, the cloud, the internet of things, and data — a combinati ...
- Expedia Partners With Hawaii Tourism Authority"We are always experimenting with new and innovative technologies that can empow ...
- DMA Makes Bid For Greater Cross-Device ClarityHoping to get ad buyers and sellers on the same page, t ...
- Tremor Video Names Jennifer Catto Chief Marketing OfficerVideo ad effectiveness provider Tremor Video announced that Jennifer Catto has join ...
- Digital Marketing Trade Body Announces Online Ad MarketplaceDigital Content Next, digital marketing trade body, is launching an automated onli ...
- Pandora Names Nick Bartle Chief Marketing OfficerPandora on Monday tapped Nick Bartle, a former LinkedIn executive to assu ...
- Apple Acquires Machine Learning Company TuplejumpApple snapped up machine learning company Tuplejump; the terms of the de ...
- Ad, Marketing, Sales Lead IPO, M&A Activity In First Half Of 2016In the first half of 2016 there were 30 venture capital-backed advertisin ...
- RTB House Expands In The Middle East And AfricaRTB House expands in the Middle East and Africa with a n ...
- Ad-Tech Execs Weigh In On The Trade Desk's IPOAd tech executives weighed in on The Trade Desk's IPO and differentiati ...
- On Opening Day, The Trade Desk's Stock Closes At $30.10 Per ShareThe Trade Desk had a coming-out party of sorts on Wednesday wh ...
- PubMatic Makes Appointments To Management Team PubMatic makes two key hires to its management team in the rol ...
- The Case Against Case Studies: 3 Ways To Answer The Need, Not The Ask"Can you send me case studies?" Everyone on the buy side h ...
- WideOrbit Launches Radio Interchange: Automates Network And Barter AdsAd management software firm WideOrbit introduced Radio Interchange, an automated solution f ...
- The Trade Desk Raised Its Target Price Range Pre-IPOIt's an exciting time for demand-side platform The Trade Desk-it's set ...
- Existing Metrics May Perpetuate Ad BlockingExisting ad metrics may perpetuate ad blocking, according to ad tech fi ...
- Problems To Look Out For, And Fix, With Email AutomationMarketing automation has emerged as a supposed panacea, yet despite years ...
- Personalisation, Subject-Line Predictors Got A Very Quiet Thumbs Up At Dmexco It's the channel that often gets overlooked amidst the hype on ...
- Mediation For The Long Term Is More Than Just The Highest CPM Over the last year there has been a lot of interest ...
- Report Finds Gulf Between U.S. And European Ad Blockers Isn't So WideA research report from TUNE, a Seattle-based mobile marketing technology company, recent ...
- Mic Finds A Way For Advertisers To Sponsor Editorial Videos On FacebookMic has introduced a new video ad product on Facebook "that's design ...
- Marketers Looking For 'Signals' -- Which AcuityAds Hopes To ProvideMore companies are looking for "signals" that can give them more informati ...
- Snapchat Goes Further Into Ad TargetingSnapchat is getting serious about ad targeting, including "letting advertisers target custome ...
- Adblock Plus Launches An Ad ExchangePerhaps it was only a matter of time, but Adblock Plus announc ...
- Google And AppNexus Say They're Not Involved With Adblock Plus' Plans To Sell AdsYahoo News reported that Google and AppNexus won't be part of Adblo ...
