Tag results for "ad technology"
- IAB Names Digital Vet Dennis Buchheim Data & Ad Effectiveness Chief The Interactive Advertising Bureau announced on Friday that Dennis Buchheim will assu ...
- Adbrain Adds Seattle Office, Makes Key HiresAdbrain, a provider of cross-device technology, announced on Friday that it open ...
- Google Offers Update On Its Shift To Dynamic Allocation Exchange BiddingJonathan Bellack, Google's director, product management, offered an update on the company ...
- AppNexus Makes C-Suite AppointmentsAd tech firm AppNexus announced the promotion of Ryan Christensen to chi ...
- Wall Street Eyes Positive Programmatic Growth For 2017Wall Street has its eye on the programmatic sector -- but, accordi ...
- Rocket Fuel Fails To Ignite I asked Rocket Fuel CTO Mark Torrance about Rocket Fuel's somewhat "disappointin ...
- Optimizing Ad-tech And Mar-tech Channels: Near-Term TrendsWe can now technologically hook together systems powering paid (ad-tech) and own ...
- New Ad Unit Captured Voter Sentiment In Real Time Post-DebateAdTheorent, a provider of data-based predictive tools, used a new ad un ...
- Outlook Mixed On Implications Of AT&T Time Warner Tie-UpThe $85 billion merger between AT&T and Time Warner would be ...
- Go-Go Times For Ad Tech, Martech Job OppsHundreds, maybe thousands of jobs, are available in the ad tech/martech secto ...
- 50:50 Viewability -- Could Innovation Be Playing A Major Role, As Well As Fraud?The latest figures put UK viewability at just 49% (including fraud), whi ...
- IAB Tech Lab Aims To Overcome The Divide Between Data And CreativityHow did the IAB Tech Lab's new ad standard for dynamic ...
- Matomy Media Enlists RBC Capital Markets For Review Ad tech firm Matomy Media Group said it has tapped RBC Capit ...
- Civ Liberty Groups Want To Halt Facial Recognition TechHere's a big issue just in its controversy infancy: More than ...
- Why Advertising And Marketing Are Actually Very DifferentAdvertising and marketing; these two words get thrown around quite often a ...
- Metamarkets Closes $14.25 Million In Credit LoanMetamarkets, a provider of interactive analytics for programmatic marketing, said it h ...
- DoubleVerify Names Steve Woolway Head Of Business DevelopmentDoubleVerify, a provider of authentication services for digital advertising quality and performanc ...
- IAB Tech Lab Releases Dynamic Content Ad Standard In a bid to increase the relevance of ads delivered to consume ...
- SpotX Partners With BrightLine To Automate Interactive Video Ad Sales For Connected TVVideo inventory management platform SpotX, and BrightLine, a provider of advanced ...
- Analysts Remain Bullish On Trade Desk Post-IPOIt is widely acknowledged that The Trade Desk's initial public offering (IP ...
- Using A.I. To Measure Marketing: Q&A With Adgorithms' Or Shani Or Shani, CEO and founder of Adgorithms,created an artificial intelligence-based marketing syst ...
- New Tech Ushers In New Age Of Publisher Yield While publishers have benefited from the ability to easily sell through n ...
- Are We Too Critical Of Tech, Or Not Tough Enough? A Columbia's journalism school scholar looks at how tech writers' jobs ha ...
- Schwartz Rejoins Undertone As Prez, Franchi Promoted To Biz DevUndertone, a division of ad-tech holding company Perion Network Ltd., has nam ...
- Criteo Snares HookLogic, Supply Chain Continues To ConsolidateProgrammatic performance marketing platform Criteo this morning announced the acquisition of HookLogi ...
- How's The Programmatic Sector Doing? Look At Its People, Not Its Machinery, To Find OutAfter more than a decade of covering the industry's leading programmatic ad-te ...
- HAL: 'I Am Sorry Frank, This Doesn't Compute'That talkative computer from "2001: A Space Odyssey" takes on the advertisi ...
- Ad-Supported Content: Still A Bad ExperienceDespite a lot of talk, content supported by advertising is still ...
- Why Tech Providers Need to 'Step Up'The companies providing technology platforms for programmatic advertising really need to st ...
- The Ad-Tech TaxThere is some research, and a lot of loose talk, about t ...
