Tag results for "ad technology"
- BBC Picks Tremor Video's Seller PlatformAd-tech provider Tremor Video announced that BBC Advertising has agreed to u ...
- Index Exchange Makes 3 Management Hires Across MarketsIndex Exchange announced three key hires to its management team: Luke Fenn ...
- Location Intelligence Firm XAd Acquires WeatherBug With $42.5M In Series E Funding Location intelligence firm xAd on Monday announced it has acquired WeatherBug, ...
- Ad-Tech Firms Appear On Ad Age's 'Best Places To Work' ListAd=tech firms make "Best Places to Work" list for 2016 ...
- Which Vendors Are Worth Considering Alongside MailChimpIf you are having trouble creating successful email marketing campaigns, you m ...
- The Trade Desk Reports Third Quarter Financial ResultsThe Trade Desk, Inc. reported its first financial results since it beca ...
- Microsoft: Secrets Behind The Envisioning Center DoorsEnvision a home where glass in kitchen cabinets, on walls and ...
- Adobe To Acquire Video Ad Platform TubeMogul For $540MAdobe said it would acquire TubeMogul, Inc. in a deal valued ...
- Criteo Completes Acquisition Of HookLogicAd-tech company Criteo said it has completed its deal to acquire HookLogi ...
- Programmatic: The Glue That Bonds Teams TogetherA somewhat unexpected byproduct of programmatic advertising has been the need f ...
- Fraudlogix Adds Viewability To Its Ad Vertification SuiteAd verification firm Fraudlogix has added viewability measurement to its product su ...
- ComScore Receives MRC Accreditation For Sophisticated Invalid Traffic Detection CapabilitiesComScore said it has been granted accreditation by the Media Rating Counc ...
- IAB Tech Lab Launches Tech Compliance ProgramThe Interactive Advertising Bureau (IAB) Technology Laboratory launched the IAB Technology Complian ...
- IAB's Data Center Of Excellence Announces Winners Of Data Rockstar AwardsInteractive Advertising Bureau (IAB) and its Data Center of Excellence announced t ...
- AT&T/Time Warner Merger: Opportunities And Potential PiftallsThe combination of AT&T and Time Warner would mean a mega compa ...
- AdBlock Plus On Why It Is The Saviour Of AdvertisingWhen AdBlock Plus, the world's largest ad-blocking app, announced in September th ...
- Real-Time Marketing Pain Points -- And A New Approach To TargetingReal-time marketing may sound simple, but it's anything but. ...
- Three Ditches Ad Blocking Because 'It Pissed Google Off'Three is moving away from ad blocking after it "pissed Google of ...
- Just The Facts, Please -- In Our Industry As Well As PoliticsI've never before fully appreciated the importance of people and politicians groundi ...
- How To Solve The Ad-Fraud Dilemma -- Without External VendorsWhile companies seek external vendors for a solution, the true answer ...
- Meredith Digital Partners With The Trade Desk On Programmatic Shopper Marketing Media Meredith Corp. announced a partnership with The Trade Desk, Inc. to laun ...
- More Than Half of U.S. Marketers Think Martech Is Evolving Faster Than Their Use Of ItMore than half of marketers, 56%, think the marketing technology sector ...
- Does WPP's Triad Acquisition Cross Marketing Church And State Line?Google and Facebook have been taking the heat for being walled garden ...
- Teads Dives Into Haptic Technology Via Test With ImmersionAiming to test engagement among consumers who tried a new technology f ...
- Spongecell Raises $10.5 Million To Help Implement Dynamic Creative OptimizationA- tech firm Spongecell announced it raised a $10.5 million funding rou ...
- National Public Media Selects BuySellAds As Automated Sales PortalBuySellAds, a provider of Automated Guaranteed programmatic inventory, announced that National Publ ...
- Turn Integrates New Viewability ProvidersAd-tech provider Turn announced that it's integrated accredited video-viewability providers DoubleVerify, Integr ...
- Judge Denies Criteo's Request To Serve Injunction Against SteelHouse A judge dismissed a request from France-based ad-tech company Criteo to have a preliminary injuncti ...
- Proof That Advertsiing Is Turning Us Into ZombiesWriting in the New York Post, Joshua David Stein reviews Columbia profess ...
- AppNexus Whitepaper Offers Tips On Holiday Season Media BuyingA post in the AppNexus blog reports that brands spend the mo ...
