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Judge Denies Criteo's Request To Serve Injunction Against SteelHouse

A judge dismissed a request from France-based ad-tech company Criteo to have a preliminary injunction served against a rival firm it claimed was operating a "counterfeit click fraud" scheme that led to "substantial injury and damage" to its business and reputation, according to a report in Business Insider. Criteo filed its lawsuit against SteelHouse in June. "The suit claimed Criteo had lost business because SteelHouse used a method to falsely take credit for the visits to retailers' web pages. Many retailers measure the performance of their ad tech vendors by using a method called 'last click attribution,' which gives credit to whichever computer served the last ad a user clicked on before landing on their websites."



Read the whole story at Business Insider »

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